Co-Founder of Run Jump Fly, Creative Content Studio & Truvu Virtual Tours| Maniacally obsessed with creating, from music to digital storytelling, and finding innovative ways to turn that creativity into business success.
I’ve never quite bought into the concept of chasing awards; in fact, I've steered away from the scene most of my career. Over time, my perspective has shifted. Let me explain...
I've realized that beyond the acceleration and credibility effect awards miraculously pump into a studio like ours, it’s become a tool that validates our mantra of ‘Exceeding expectations, consistently.’
At Run Jump Fly we partner with like-minded agencies and brands who share our vision of blowing the lid off every project and delivering work that dreams far beyond the brief and expectations.
Collaborating with visionaries such as Alex Goldberg and Sarah Rayner of Ogilvy allowed us to create something truly spectacular for the VW Blind Spot campaign.
The unbelievable impact of the campaign cleaned up at Cannes Lions International Festival of Creativity & The Loeries.
I hope you enjoy!
Founder + Creative Chair, OBERLAND | AdAge Purpose-Led Agency of 2024 | AdAge Small Agency of the Year | AdAge Agency to Watch | Intersection of Business + Creativity | Educator
Purpose was again a key focus at Cannes Lions this year, with 66% of Grand Prix or Titanium Award winners featuring purposeful brand actions.
However, Revolt's MD Jenny Bust, spoke to the MediaCat Magazine about how the conversations at the festival shifted from debating Purpose to unlocking its value and integrating it into company culture and marketing.
https://lnkd.in/ey7c_8i9
Stress is horrific and dangerous. It can cause an adverse effect on your health, your wellbeing and your relationships. But not all stress is equal. Because when it’s born from a desire to satisfy your own or shared vision - rather than succumbing to the pressure and isolation of others - it can, as Si points out below, be a sign of giving a f*ck.
It may not be cool to talk about ‘graft’ these days (which is very different to the dangers of ‘hustle culture’) but it’s still the foundation of standing any chance to make, do or create something special.
We don’t talk about that enough. Not because I ever want to advocate for stress, but because I do want to celebrate craft, creativity and care. Or should I say, I want the people who act/claim they have all the answers to respect and acknowledge it … given they’ve never made any actual work and haven’t got the faintest idea what it takes or costs to make something proper good. Commercially, creatively, emotionally or artistically.
So well done to everyone who put their work out there to be judged and criticised, regardless of the result. Few do. Few would. Because even though it’s business, it’s always - absolutely always - personal.
We had a great year on stage at Cannes. But instead of posting a photo of the high, here’s a photo of the low.
I snuck this photo a few months ago. We were mid-production on Pedigree Adoptable, which won 4 lions this week including the Outdoor Grand Prix 🏆🏆🏆🏆
I love Duncan’s turmoil in this image. Not because I'm a psycho, but because that's how much he cared about every detail.
The other thing I love is Hadleigh laughing in the corner. Comradery and fun in the hard times is the only way you make it through.
Like I said in my award show speech, ambition without drive is worthless.
Thank you team Colenso, for always having the drive to push through the impossible moments.
Huge congrats to all the winners 🙌.
*What you can't see in this photo is Isabel Snellen and the rest of the team doing all the work 💥
Colenso BBDO x Mars x Nexus StudiosCannes Lions International Festival of Creativity
Brands can’t tap into culture without tapping into communities
And this report from Brands&Culture is a great example of the brands that are winning big with that mentality
#culture#communities
Are you ✨ sparkling ✨ with inspiration from Cannes 🦁 or are you back to staring into your screen 👨💻 waiting for another kicker fix of creative genius?
Worry not! We’ve got you.
It’s taken us a hot minute to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. (link in comments below)
In our first edition, we’ll deep-dive into the Cannes Lions winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value.
See what you think. We’d ❤️ any feedback from you, the B&C Community.
P.s. Did you know that Cannes Lions winners prefer dogs to cats? 🐶
And that gaming and grub should be an entire new Lions category? 🎮 🍲
Charlotte WilliamsMichelle GravesVanessa SawyerrJosephine AndrewsMark St. Andrew#CMOs#Creativity#Culture#BrandsnCulture#CannesLions
CANNES FORGOTTEN GEMS - Operation No Grey
The Dan Wieden Titanium Lions celebrate game-changing creativity.
The Brand Experience & Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.
The Creative Strategy Lions celebrate the idea behind the idea – how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.
I can't think of anything more suitable for these three categories than Operation No Grey, created by Leo Burnett Italia for Fiat.
The claim is bold: cars are equal, but we are an Italian brand, and that's unique. So our cars should reflect our origin. From that day onwards, Fiat would no longer produce grey cars.
Consider this: 25% of their cars were grey until that point. They could lose ¼ of their clients overnight with one decision. To show how bold this business decision was, they produced a film equally bold. The company's own president hopped into a (grey) Fiat 600, which were then immersed in 10,000 liters of orange paint. Wow.
This is brave, this is bold, this is 100% connected to the business and company strategy, differentiating them from all competitors. If you look up the word 'advertising' in the dictionary, this is the meaning I would like to find.
Instead, it only got a single shortlist at Cannes. In my opinion, not celebrating this work sends the wrong message to the industry: that creative, bold strategies, influencing the whole brand, are not award-worthy. It should be.
#CannesForgottenGems#CannesLions#Fiat#OperationNoGrey#LeoBurnett
I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration.
But this year I came home inspired.
I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden.
And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).
Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility.
And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact.
It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few.
I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area?
But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time.
If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.
💡 1/2 way through this incredible cMBA course with Cannes Lions International Festival of Creativity. Thoroughly enjoying becoming more educated and invigorated about how 'the work' is created and made to elevate brands and drive business performance through creativity.
💖 Learning how to judge creative with The LIONS cMBA Idea Toolbox | Creative evaluation tools has been truly amazing. My favorite approaches are FCB's 456 scale and AB InBev's Creative Spectrum. Judging previous work and 'acting' like a judge for LIONS categories is a part of our studies. Using these eval tools really helped me judge this week's creative work. New goal: BE a CannesLIONS judge 😎 .
The live sessions weekly, with select chief creatives at agencies and brands, have shared so many terrific insights including "how to create brave and bold work". Nancy Crimi-Lamanna I will carry that phrase forward forever! Other highlights this week: "Think in Verbs, don't think in Nouns" for your brief's success, #love Ali Cheikhali and finally, what an excellent piece of advice sam southey to "Trust the fearless version of me!" 🤗 #canneslionscmba#cannelions#learnandgrow#creativity
Senior Creative | Cannes Lion Winner 🦁
3mo😭😭😭😭 Happy Tears