We’re honored to be recognized by Fast Company on their list of the world’s Most Innovative Companies for 2024! Thank you to our agency teams and clients for their partnership and constant commitment to changing the world for the better through the power of creativity. Jeff Beer said of our work on “Where to Settle” for Mastercard: “The agility and effort required to iterate on such a crucial project—and bring it to more of the world—illustrated a broader commitment beyond advertising while achieving the brand halo that only the best ads can generate.” We’d also like to congratulate our Interpublic Group (IPG) sister agencies who are included in this year’s issue, including The Martin Agency and Deutsch LA for their outstanding work over the past year, and Weber Shandwick, who topped the PR & Brand Strategies list! Read more here: https://lnkd.in/gi_ShYmH #FCMostInnovative #MWTOGETHER #TruthWellTold #FCMostInnovative #MWTOGETHER #TruthWellTold
McCann Worldgroup UK & Europe’s Post
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Diverse migrant communities are a vital part of Australia. But a recent study found that only 1 in 5 Culturally and Linguistically Diverse (CALD) individuals find brands to be personally relevant or reflective of themselves. Managing Partner, TRA Sydney Terri Hall spoke to AdNews Australia about our latest research into Australia’s CALD communities, completed in partnership with News Corp Australia's Growth D_stillery. ↓ Learn practical strategies that brands can use to meaningfully connect with CALD communities, such as demystifying Aussie-isms, providing opportunities for aspirations, and helping migrants find equilibrium. https://lnkd.in/gX9FJQ4s
Brand opportunity: Engaging Australia's diverse migrant community - AdNews
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Calling all Australian Marketers… we know just how much you love to give an opinion, that is after all what makes you all so good at your jobs, and so on that note and given the ongoing economic challenges we know you are all under meaning we all have compressed #Marketing #Budgets, it's critical to understand #Australia's #MarketingEffectiveness landscape. So we want to hear from Aussie marketers because your voice matters to shape the culture of effective marketing. Have your say by completing our short marketers' survey and you'll receive a complimentary copy of the full, in-depth #KantarAustralia x WARC state-of-the-industry report revealing the secrets to success in Australia. Visit https://lnkd.in/ga-Zc7eD
Kantar x WARC - Kantar Australia
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Robert Alexander, Founder/CEO of 360WiSE®, a licensed and internationally trademarked company. We specialize in partnering with celebrities, brands, athletes, and public figures for brand marketing and public relations.
The impact of migration on individuals and families is complex and presents many challenges and co ....Get the full content on 360WISE MEDIA #360WiseMedia #360Wise #News #leadership positive #brand #marketing
how technology helps keep the family together
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Celebrating our heritage by shaping our future. On this Heritage Day, we celebrate the rich and diverse cultures that make South Africa so unique. We also celebrate the power of digital marketing to connect people and share stories. Happy Heritage Day from GraceFilled Graphics! . . . . #marketing #branding #marketingdigital #socialmedia #digitalmarketing #socialmediamarketing #onlinemarketing #contentmarketing #marketingtips #marketingstrategy #businesscoach #marketingonline #marketingagency #heritageday
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🔆 Creative Europe has become more accessible for micro-organisations. In 2021-2022, 55% of Creative Europe funds were allocated to micro-organisations (with less than 10 people employed). In 2020, this figure was 43%. This increase occurred mainly at the expense of small (10-49 people) and medium-sized (49-250) organisations. The portion allocated to large organisations (more than 250 people) remains unchanged at 10%. ⭕ It's crucial to note that more than 95% of organisations in the European cultural sector are micro-organisations. ❗ Another insight from the Creative Europe monitoring report indicates that there will be fewer funds available in the period 2024-2027 compared to the allocation between 2021-2023. Read report: https://lnkd.in/e7Nsc-y4
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Having a full view of stakeholder conversation across media, online, and social can help you plan your comms strategy – here are insights from engagement in foreign aid topics.
Insights from engagement in foreign aid discourse
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As a continuation of the study on de BEST AGENCIES TO WORK FOR, according to professionals working in agencies (both creative and media), SCOPEN analyzes in its BEST MARKETER TO WORK WITH Study, the most attractive brands in South Africa for these same professionals, and the qualities that an ‘ideal’ client should have. The field work was carried out between the months of July and September 2023 and a total of 200 professionals have been interviewed (155 from creative agencies and 45 from media agencies). The professionals were also asked about the brands with which they would like to work (more aspirational, due to the visibility and impact of their communication). Johanna McDowell reveals the results. #BestMarketerToWorkWith #BestClients Johanna McDowell Nikki Munsie
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Canada's rich diversity is its strength! Shouldn't our advertising reflect that? 🇨🇦 Here's why diversification in advertising matters: ➡️Representation Matters: People connect with stories and faces that mirror their own experiences. ➡️Authentic Connections: Diverse ads resonate more deeply, building trust and brand loyalty. ➡️Untapped Potential: A wider audience means a wider market and growth opportunities. 🎉Let's celebrate the beauty of a truly inclusive Canada, reflected in the stories we tell. #DiversityInAdvertising #CanadianAds #RepresentationMatters
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As a continuation of the study on de BEST AGENCIES TO WORK FOR, according to professionals working in agencies (both creative and media), SCOPEN analyzes in its BEST MARKETER TO WORK WITH Study, the most attractive brands in South Africa for these same professionals, and the qualities that an ‘ideal’ client should have. The field work was carried out between the months of July and September 2023 and a total of 200 professionals have been interviewed (155 from creative agencies and 45 from media agencies). Johanna McDowell outlines the main characteristics that the South African interviewees mention when they talk about those that a brand must have to be considered an ‘ideal’ client, and reveals the clients that come closest to this definition of ideal. #BestMarketerToWorkWith #BestClients Johanna McDowell Nikki Munsie
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#SocialMediaMarketing Workshop, for free! We've partnered with the amazing Tiff Ng , founder of The Social Story to run this workshop on Thursday 24th August at the Asylum Seekers Centre in Newtown. Does social media give you anxiety every time you think about managing it? Have you struggled with communicating your business story effectively? Do you feel that your social media could be doing more for you and the world you want to create? This workshop is for you. We’ll be taking you through the ways to communicate more effectively on social media and use the tools to maximise your impact. You’ll learn: ⭐️Telling your story in the best way for each platform ⭐️Key principles for creating engaging and meaningful content ⭐️How to connect with your audience for the long term ⭐️Tips on how to create safe spaces online for your audience ⭐️You’ll walk away with practical tips on doing good with social media and how to make your digital presence more beneficial for both you and your audience. This workshop is for business owners who identify as refugee, a former refugee, a person seeking asylum and/or as a new migrant. REGISTRATION IS ESSENTIAL! To register, https://lnkd.in/gfn-JSCK Thank you to the Asylum Seekers Centre for hosting this workshop for us. Those living outside of Sydney can join remotely, via Google Meet. There'll be light catering on the night. #welcomemerchant #socialstoryco #smallbiz #socialmedia #marketing #digitalmarketing #impact #storytelling ID: Orange border with blue, yellow, orange squares & circles with red dots on some of them. White tile in the middle with black text, heading in dark blue.
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