Marketing Operations and Agency Management Consultant | Ex-WPP, Ex-KPMG | Fractional Agency CMO: I work with companies to transform their marketing/sales operations and improve client/agency working relationships.
Agencies are still where creativity lives and they continue to deliver terrific work for most of their clients. I agree with Steve Boehler from Mercer Island Group who wrote, "Great clients get great work, lousy clients don't." The old adage still holds true: clients get the agency they deserve. If you're having issues with your agency, a simple, data-driven agency performance appraisal is the best way to learn and correct these issues. Agencies can deliver great work if the working relationship works. Association of National Advertisers 4A's American Marketing Association #agencyassessment #agencyappraisal #agencyevaluation #marketing #procurement #marketingprocurement #marketingoperations ADWEEK. Read more here: https://lnkd.in/exZ_r_rM
