Morrisons Media Group’s Post

Fresh new look. Same great taste. Even better #retailmedia. Just look at this best-in-class in-store activation for PepsiCo from our team at Morrisons Media Group. 😍 Our experts know exactly how to leverage the store to create media campaigns that land with impact. If a picture tells a thousand words, this store wrap tells a million. Retail media isn't just digital, and it's not just for e-commerce. The potential for retailers in the US and Canada to truly leverage their stores and in-store assets to create these bespoke #marketing opportunities for brands is huge! At the core, retail media drives revenue for retailers, grows sales for brands and creates engaging experiences for the shopper. No matter where you are on your retail media journey, Threefold's experts can help.

Here is some excellent QSR market intel with good market insight by Jeff. If you are in the USA market and prospect the fast food retailers then you definitely need to be up with these insights. And, if you are a salesperson, then this can be the start of a solid prospect list. Actually I could do with some takeout coffee while reading this.

Great insight into the backlash we often don’t get to see once an ad is live. I think there’s huge value in focus testing, so long as clients don’t feel like they need to respond to every comment or complaint. Knowing how to interpret, and importantly, when to disregard consumer feedback is a skill.

Surely this proves that price isn't everything?! Tesco were voted Britain’s Favourite Supermarket for the 10th year in NIQ’s latest annual Homescan survey. They hold the top spot across 6 of the 10 attributes below, but they aren't in the top 2 for price. Aldi UK and Lidl GB are gaining share, but the grocers that are winning (Tesco and Sainsbury's) are the ones that aren't trying to compete on price alone (like Asda seemingly are). What do you think? Is there more to retail competitiveness than price? #fmcg #grocery #categorymanagment Image from The Grocer (https://lnkd.in/eu5YGfVC)

I'm intrigued by this new digital display being trialled at Asda express stores in collaboration with Diageo. I hope this pilot is a success as I see several clear benefits for shoppers and retailers alike: 1. Solves theft problem 2. Allows the shopper to still browse (even harder in convenience stores where a lot of product is behind the counter), offers wider choice of product too than is typical 3. Great opportunity for brands to provide additional inspiration, offers etc for shoppers What other examples of great digital execution have you seen in-stores recently? #shopper #retail (Image taken from grocer.com, link to article in the comments)

And we have our winners! 12 categories, eight winning UK grocers. 3 wins: Sainsbury's, Marks and Spencer 1 win each: Tesco, Waitrose & Partners, Morrisons, Asda, Aldi UK, Lidl GB Each is driven by dozens of Uncrowd research visits and tens of thousands of empirical objective observations. NONE of this is biased/subjective opinion, neither ours nor customers’. 🏆Product 🏆Strategy 🏆People 🏆Marketing 🏆Operations 🏆Friction 🏆Premium 🏆Choice 🏆Inspiration 🏆Value 🏆Members 🏆Price Each of these wins is a straight highest-score competition across sets of Uncrowd observed variables. Price, for example is derived from 10 variables, including ones such as ‘Price Friction’ and ‘Price Offers; whereas Product is the sum of 29 variables that include ‘Range - Produce’ and ‘Fresh Presentation’. Scores for each variable are built from observable signals and in all, there are 72,450 individual observations, all made physically in stores, feeding these wins. I’ve listed all the winners in the document below, and included the league tables for each award. Over the next week, I’ll break down each award and give you a glimpse behind the wins and into the data itself. #retail #experienceanalytics #massivetrophies

Which Retailer holds the award for #lazymarketing ? I find Tesco  one of the worst culprits. 7th of September and they have already started with #Christmas! Besides the fact that these items are perishables Who the hell wants to fill their cupboards now with Christmas items. Now before you jump on the #costofliving and spreading the cost. I want you to consider this. Retail space is premium. Items on the shelf needs to bring a return, either through direct intentional purchase or through significant impulse purchases. Now if you consider Tesco, they have 2 seasonal isles (depends on the store) one which is at the entrance (extremely high footfall) and the other which is somewhere in the abyss and will not carry as much footfall (and this is the current Christmas isle in the last 3 I have visited). Tesco may have seen their market share rise by 0.7% in the last 24 months, I would argue this has come off the back of poor performances from Asda and Morrisons, rather than their own skillset Aldi and Lidl on the other hand have utilised that space to massively increase footfall into their stores and this has widely been attributed to their successes as the newest retailers in the market. Tesco has a new marketing director, hopefully, he can turn their Lazy marketers into a creative team!

The 2023 US QSR Top 50 report....worth a read. Starbucks is #2 with 16,346 stores but is #1 with a net increase of 473 units McDonald's is #3 with 13,457 stores but only 13 new units Subway is #1 with 20,133 stores but a net loss of -433 units Interestingly KFC only has 3,791 units in the US with a net loss of -127 (to put that in context) KFC Australia has 800 stores roughly 70% the total of McDonald's and has outpaced the big M for growth. KFC in the US has increased competitive impacts in their segment with  Chick-Fill-A, Popeyes & Wingstop being major competitors. None of these brands operate in Australia ...yet. Vanessa Wilmot Andrew McAllister

Can you find meaningful in store theatre in today's retail environment? Yes, you can! In between the wallpaper of loyalty deals that just reward shoppers for shopping everywhere and price matching to Discounters that shoppers now accept as the norm I managed to find at least 1 piece of meaningful & purposeful theatre in each Sainsbury's, Tesco & M&S store I visited today. There is still hope that we can offer the shopper more than just what's expected. 👏 An engaging entrance to Sainsbury's with big events on Pet and Cleaning. 👏 Tesco with highlighted bays in the Yogurt aisle that aren't just highlighting brands for brands sake but aligning with their corporate goal of #healthierbaskets 👏 Marks and Spencer for just theatre brilliance with their cheese deli setting the look and feel for the entire store (so much more in store - hanging bagels anyone?) We need to keep pushing hard to redefine the grocery retail space as the #channel lines blur and #shoppers change. #instoretheatre #groceryretail #shoppermarketing

Morrisons are now pricing matching Aldi & Lidl - on 200 products. So we now have situation where Asda, Tesco, Sainsbury and now Morrisons are all price matching Aldi and Morrisons and Asda also adding Lidl. What I don't quite get is this - “The vast majority of the products which are now Price Matched to Aldi and Lidl were already the same price, today’s announcement is about reassuring customers and helping to change perception,” the supermarket said. So smoke and mirrors then - will that work? Are they not inviting comparison adds from any of the competition pricing matching more products or from Aldi and Lidl highlighting what they haven't? Is this not going to backfire for that reason? I'm not entirely convinced by the naming of the competitor marketing tactics being used by everyone right now - is it not simply re-inforcing who has price leadership in the minds of the consumer? Sainsbury's is having recent market share gains on the back of the wider assortment they have compared to the discounters, which is probably telling you something about where the focus might need to be as well as just price. #brandmarketing #retailmarketing #discounting