Naga DDB Tribal’s Post

Last Thursday’s Effie Awards Singapore gave me a glimpse into the minds of creative professionals and their impactful projects. It was inspiring to see principles I learnt in class come to life before me and illustrate what it means to be a strategic storyteller. Below are my three key takeaways from the event: 🧩 Simplicity Often Begets Creativity: A memorable impression doesn’t need to come from grand gestures or events. Rather, it comes from a targeted, well-thought-out approach. By simply adapting the classic pillbox to fruit packaging, Zespri International’s Zespri Fruit Pillbox was able to nudge people to eat one kiwi a day and build healthier habits. Similarly, Mandarin Oriental Hotel Group’s Letters to Neighbours illustrated the true meaning of hospitality through a series of heartfelt letters to its competitors, requesting that they take care of its guests during its renovation period. 🔀 When Other People Zig, You Zag: Creativity also stems from trying new things and deviating from the conventional. For example, Partners Life’s Last Performance stood out for its hybrid format that was part-ad and part-show, allowing The Brokenwood Mysteries’s deceased characters to come to life one last time when the credits rolled. Apart from its daring format however, this campaign also stood out to me with how carefully the idea was pitched to the show’s producers, promising a commitment to respectful writing based on the show’s tone and characters. ✨Let Authenticity Shine Through: Beyond driving sales and increasing exposure, a genuine desire to provide Swifties with a space to connect and sing together underpinned Changi Airport Group’s beJEWELed campaign. Amidst other brands and businesses “trendjacking” on the Eras Tour, this campaign stood out for placing Swifties’ love for their favourite star front and centre of every initiative: from hosting sing-along sessions with local artists to offering retail experiences based around her favourite numbers. Thank you Professor Pei Wen Wong for this valuable opportunity, as well as all the speakers who shared their experiences and takeaways! And thank you to all my friends from the #CS2101 #PRWriting and #CS4262 #ContentMarketing class who were there with me 😄 Effie Awards Singapore Association of Advertising & Marketing Singapore (AAMS)

🌟 Attention all digital marketers! 🌟 Craving some insights on boosting online orders? 🚀 Dive into this fascinating case study featuring KFC Malaysia! During Ramadan, they unleashed the power of a Meta Advantage Shopping Campaign on Facebook and Instagram. The result? A mouthwatering 94% surge in purchases! 😲 But wait, there's more! 📈 They slashed their cost per acquisition by a whopping 46%, saving big bucks while reaching a staggering 44% more audience than usual! Now, here's the real question for you: Could this strategy be your secret sauce for success? 🤔 Imagine the possibilities for your brand! 💡 Don't just take our word for it, dive in, and explore the potential! Could your brand be the next success story? Let's find out together! Drop a comment below and let's spark some digital magic! ✨💬 #DigitalMarketingMagic #CaseStudy #KFCMalaysia #RamadanCampaigns

Through this collaboration, Wonda Coffee and Astro Shaw will be bringing back Keluang Man to entertain Malaysians, as well as to instil good values to the younger generation.     Talking about this initiative, Amy Gan, vice president of marketing at Etika Group of Companies, said, “Through our collaboration with Astro Shaw for Keluang Man, we wish to reiterate our support for the local entertainment industry, backing the gifted Director, writers, talented cast, production and post-production efforts that go into bringing this legend to the silver screen.” Meanwhile, Raja Jastina Raja Arshad, vice president, head of Astro Shaw & Malay Nusantara Business, commented, “This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. We believe that Keluang Man and Wonda Coffee share a common focus on local elements and are both near and dear to all Malaysians.” #marketing #campaign #malaysia -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Register for the session, if you wish! #brandpurpose #strategy #brandbuilding #masterclass

🌍Why is it important to talk about what’s NEXT in digital advertising? 🚀 Danial Smurthwaite, sales director for Malaysia at Teads, spoke to us in an interview and shared his valuable perspectives on the ever-evolving sales and advertising fields. Danial shared his viewpoint on the seamless integration of innovation and progress, skillfully navigating the intersection where measurement and creativity converge in the intricate tapestry of technological advancement. Teads was our ‘Bronze Sponsor’ during our ‘What’s NEXT 2023: Marketing in Malaysia’ conference. Find out what Danial had to say about leading the conversation in digital marketing! (And why you should join too!) _____ Explore the exciting lineup of our upcoming "What's NEXT" conferences: • What’s NEXT 2024: Marketing in Singapore - Happening on 7 March 2024 at Furama City Centre, the in-person event, which is our conference debut in Singapore, aims to bring together top industry experts from Citi, DirectAsia Insurance, Grab, Singapore Post, StarHub, Unilever, and many more to share their experiences, knowledge, and insights regarding the path forward for marketing. Click here to learn more: https://bit.ly/48CJOfm • What’s NEXT 2024: Marketing in the Philippines - Come 19-20 March 2024 at Crowne Plaza Manila Galleria, the dynamic two-day initiative in the Philippines will be packed with industry leaders from DITO Telecommunity Corporation, Emperador Distillers, Inc., foodpanda, GoTyme Bank, Home Credit Philippines, Mang Inasal, and more to talk about the future of diverse marketing aspects. Learn more about the event here: https://bit.ly/47MDlwR #WhatsNEXT #digital #advertising

How does a CPG brand improve the performance of its CPAS campaign? By personalizing ads with relevant products in real-time based on the time of day 🕜 🕖 🕘 Nestlé and dentsu Indonesia used Jivox's automated DCO capabilities to drive higher ROAS from their existing CPAS campaign without increasing their workload. Get the full story 👉 https://bit.ly/4aEtg8d

🇸🇬 Great to see the Singapore marketing community out in force this morning at our Digital Marketing Masterclass 🇸🇬 Senior marketers were given insights into innovative solutions and how to use them to solve their current challenges. Main takeaways were: 💡 M&C Saatchi Performance - Media Mix Modelling will become the core of a unified measurement framework with an expected drop to only 19% of digital users able to be tracked by the end of 2025 💡 Vonage - Whatsapp can completely change the customer journey especially when the average order value is 22.1% higher via this channel 💡 fifty-five - When implementing AI, you must pick the complexity level that aligns with your company's maturity. 65% of those who have utilized an AI solution said they are seeing revenues increase and 44% said marketing costs are decreasing 💡 MOBKOI - using the right mobile creative will boost attention by 3X, brand recall by 2X, and purchase intent by 29%+ Gabriela Navarro closed the event with her keynote showcasing the fantastic Estée Lauder online2offline campaign they ran in Haikou, China which resulted in being ranked #1 Ranked Beauty Brand in CDF Hainan for Calendar Year 2023 🏆 Thanks to all of our expert speakers Mila Strokova, Chirag Kotak (CK), Guillaume Reveillon, and Baptiste Graffin and also all of the brands for attending Estée Lauder, Four Seasons Hotels and Resorts, Signify, Roche, EtonHouse International Education Group, BBC Studios, Zespri International, Klook,3M,Procter & Gamble, PropertyLimBrothers, Revolution SG,The Coca-Cola Company, Standard Chartered, Merck Group, the LEGO Group, Carousell Group, Roquette, Zespri International, CHANEL, Airbnb, Samsung Electronics and Shopee #masterclassing #networking #digitalmarketing #singapore

Once again my mouth has gotten me into a situation. In 2023, I was tasked to host a marketing conference in Phillippines. I've done hosting before, but on a small scale personal relaxed fashion. Before then, I had never done it in a corporate professional setting, so when I was presented with this opportunity I thought "why not?". I didn't have experience. I was definitely over my head. My nose bled the night before the event because I was panicking. Did these stop me? Hellllllll naaaaaaaw 😎 . I redirected my nervous energy into excited energy and I hosted the heck out of the MARKETECH APAC What's Next in Marketing 2023, Phillippines. I believe I did a pretty okay job because delegates laughed, attendees were engaged, and my panel session with foodpanda was well received (I think). Fast forward into 2024, and I've been invited back again to host the What's Next in Marketing, both in Singapore and Phillippines. Oh. My. Branding. If you are attending the session this week in Singapore or end of month in Phillippines, please give me some validation and have a conversation with me. If you are interested to attend, you can check out the deets in the comments. Don't let the unknown stop you, put yourself out there and see what lessons you can learn from it. If you let your lack of experience or knowledge dictate your actions, then a lot of times we won't know how much we can grow. The lesson I learnt is that my mouth has gotten me into situations, that has given me the platform to educate, empower, inform, and inspire. Hopefully, no nose bleeds this time! What situations have you thrown yourself head first into, and learnt from it? 🔔 I share about branding, marketing, and content. If you like these topics, drop me a follow. This will also help stop my nose bleeds 😅 #eventmarketing #branding #videoproduction

SINGAPORE | The Marketing Society and WARC had an amazing time being hosted by Ogilvy Singapore last night for a thought-provoking conversation on key marketing trends. Special thanks to our host for the evening, Wendy Walker and our Singapore board for being fantastic champions of The Marketing Society! Huge thanks as well to our hosts at Ogilvy and to Ed Pank (MD for WARC in APAC) for leading the insightful discussion. We also appreciated the perspectives shared in the fireside chat from Lex Bradshaw-Zanger (CDMO for L'Oréal, SAPMENA region) and Ab Gaur (Chief Data & Technology Officer of Ogilvy and Founder & CEO of Verticurl (A WPP Company)). There was also plenty of time for our members to connect and network over drinks and canapés. It was great to see so many engaging conversations happening between our members. Some key takeaways we took from the night included: 💡 Having a versatile skillset is key — Range allows marketers to tackle different challenges: “Being a jack of all trades, master of none but oftentimes better than master of one”. 💡 Grounding innovation in reality — Understanding business limitations, risks, and challenges is crucial to bring great ideas to life. A massive thank you to WARC! #MarketingInnovation #InsightsToImpact #Networking Lynette Pang, Erica Kerner, Joseph Pullos, Gita de Beer, Matthias Blume, Helen Duffy, Xiaowei Liu, Brynie B McBurney, Sophie Devonshire⚡️