Nielsen’s Post

JUST.CAN'T.GET.ENOUGH!! 💪 Are you looking to absorb as much data as possible on the women's sports movement? See what Nielsen Sports has to say in terms of fueling growth. And hear from some of the best brands who are pioneers in the space like Google's Molly Beck who spoke at our recent "Driving Value through Women’s Sports" Webinar. “[Women’s sports] didn’t get here by using the same playbook as men’s sports”  – Molly Beck, Sports and Entertainment Strategy Lead, Google Insights are incredible and if you missed the webinar => DM me for a link to the recording. #womenssports #linkedinsports #insights #sportsdata #wnba

Great article about the growth in women's sports and how we can help continue to fuel the expansion

📣 Continued great coverage and kudos for Laura Correnti and Deep Blue Sports + Entertainment as they try to execute a needed revamp of how we approach #ROI in #womenssports. 🚀 When we evolve the conversation to a point where the first question no longer needs to be "Why Invest?"📈 - we're really getting somewhere. #womenledbusiness #sportsanalytics #womeninsports Shira Springer | Sports Business Journal

Women’s sports are gaining serious traction with diverse and engaged audiences. 👥 For agencies, this means a growing, enthusiastic fanbase eager for content and engagement. Discover how Nielsen’s insights on women’s sports can help you build better campaigns for your clients and keep the excitement alive. Check out the detailed insights: https://bit.ly/3LiGpIC

Excited to share insights from the recent PwC 2024 Sports Outlook, hosted at Suffolk University - Sawyer Business School by David Rader Here are the Top 10 Trends & Predictions shaping the sports industry: Shifts in sports consumption League expansion Generative AI Sports “stories” Women’s sports Sports betting Sports ownership/valuations Conference realignment Smart stadiums/Districts Rise of soccer  The event delved into the monetization of sports, highlighting the legacy ecosystem pillars: Live experiences, Media & Content, Sponsorships, and Ancillary Retail.  It explained the evolving ecosystem surrounding the sports industry. Displaying that teams and leagues are transforming into media conglomerates, leveraging new technology, cultural shifts, and economic changes to unlock new revenue streams.  Each revenue pillar faces unique challenges and opportunities, reflecting the dynamic interplay of supply and demand within the sports ecosystem. Here's the link from the event: https://lnkd.in/eJ-UMmpJ Exciting times ahead as the sports industry continues to innovate and adapt to the changing landscape! 

Over the past week, I had the opportunity to listen to a fascinating lecture given by David Rader, Director, PWC Media and Entertainment Group at Strategy & and Sports Advisory Practice Lead. The lecture and ensuing conversation delved into PWC’s Sports Industry Outlook for 2024. Mr. Rader highlighted 10 specific trends and predictions for this upcoming year in sports. These trends included shifts in the ways consumers watch sports, new players in sports betting, the incorporation of generative AI, and sports “stories" like Drive to Survive and Full Swing. In addition, the topics of professional league expansion, NCAA conference realignment, the growth of women’s sports, and the domination of private equity firms were explored by Mr. Rader. As a student interested in the business of sports, I thought the topic and conversation around the growth of soccer in the U.S. was the most thought-provoking. Considering soccer’s rise in popularity in the U.S. and the World Cup soon to be held in North America, the world’s game is shaping up to be even more of a spectacle come 2026. Mr. Rader also touched upon trends around the traditional revenue pillars within the sports media nexus. Notably stating, the continuation of the trend that has seen sponsorship and media content overtake ticket sales and ancillary retail in revenue across the industry. Between the renewal of media rights and the implementation of new streaming and engagement options, the emergence of new revenue streams will be interesting to watch in 2024. Overall, I would like to thank David Rader for his time and for leading such an informative lecture and conversation. I would also like to thank Professor Perham and Suffolk University - Sawyer Business School for providing this amazing opportunity. Check out PWC’s Sports Industry Outlook 2024 here! https://lnkd.in/eUK23wSF

As we reflect on Deloitte's 2024 Sports Outlook Report, it becomes clear that the global sports industry is stepping into a transformative era. Here are my favorite takeaways: 👉 Fan Data Revolutionizing the Game: From sponsorships to ticketing and merchandise, the adaptation to leverage fan data is a game-changer. Investments in fan data promise improved ROI, heightened fan engagement, and stronger relationships with sponsors, investors, and media entities. "Creating a robust program around fan data has the potential to be a winning strategy.” 👉 Globalization and Women's Sports in the Spotlight: The focus on globalization and women's sports is stronger than ever. “Investors, hoping for long-term growth, are expected to continue to be drawn to the potential strong upside for women’s leagues—which are reporting record revenues, attendance, and media rights deal values.” 👉 The upcoming Paris Olympic Games stand as a pivotal moment: Their success could establish a new model for mega-events, influencing future host countries and organizing committees globally. “Mega-event committees and organizers will likely need to build on these models that keep costs in check or have a longer-term vision on legacy, sustainable community investments, reuse, and adjacent commercialization in mind.” 👉 AI's Impact: “Artificial intelligence integrations are also expected to become commonplace—revolutionizing sports broadcasting, amplifying digital engagement and campaigns, and improving how mega-events are planned and organized.” Over the next 12–18 months, they anticipate a surge in innovative applications—from content generation and management to live sports coverage, player evaluation, sports betting, and fan engagement. This isn't just about efficiency; it's about revolutionizing how fans experience and interact with sports. “In 2024, we expect to see more interest and activity from opportunities related to globalization, women’s sports, and sports venues with multi-use districts.” A huge thanks to Pete Giorgio and the team for providing such insightful material crucial in navigating this dynamic market. Check out the full report: https://lnkd.in/eGNakDBQ #SportsInnovation #TechRevolution #ParisGames #GenerativeAI #DeloitteInsights

Sports Industry Outlook 2024 What’s Next in Sports: from GenAI to league expansion, PwC unpacks the hottest trends. Dive into the playbooks and articles below for the latest trends and predictions about the sports industry for the coming year. From league expansion to AI-driven fan experiences to new trends in sports consumption, 2024 is going to be an exciting year for the industry. https://lnkd.in/dwh56GVQ

The news follows a record year for virtually every women’s sports league as the industry looks to generate $1B in revenue during 2024. There’s definitely something in the water. 📈👀 •⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ Giant Spoon — the creative ad agency where Laura Correnti is already a partner — helped kickstart Deep Blue Sports + Entertainment this month. Several sports industry veterans are on the new agency’s advisory council, including former athletes Melissa Ortiz, Rennae Stubbs, and Shasta Averyhardt, with more names set to join the crew soon. 🤝 • Deep Blue will unite advertising, media, and marketing experts with active and retired pro athletes to give the agency an edge in a market dominated by the likes of CAA Base, Wasserman, and WME Sports. • Deep Blue is entering a competitive sports agency space worth billions, so in order to stand out, it’s taking a page from successful women’s leagues by utilizing input from current and former athletes. Another cue from contemporary trends is its analytical focus on media investment, partnership, and asset valuation. Numbers don’t lie. 📊 • With women athletes setting plenty of records on and off the field, media companies, sponsors, agencies, and anyone else looking to capitalize on that popularity are racing to enter a market that’s filling up fast. When women’s sports become a billion-dollar industry, outfits like Deep Blue will be ready to get a bite of the action. 🙌 • For more, check out our 3x weekly sports business newsletter featuring all the latest (data) trends in women's sports, delivered to your inbox with love 💌 https://lnkd.in/gHDGQDem

What’s ahead at our Business of Women’s Sports Summit on 4/23? It’s a packed agenda inclusive of every role in our business’s ecosystem. Athletes, coaches, team owners, marketers, media executives, journalists and more. We’ve lined up panel discussions including the rule-breakers and changemakers who’ll be influencing women’s sports for the next 50 years. In fact, this annual industry-leading event -hosted in partnership with Axios - is SOLD OUT!! This year’s Summit will open with proprietary research we partnered with COMN on regarding the impact of advertising in women’s sports - presented by Rachael Rapinoe, MS, Business Development & Design Research. This research will set up our programming and will be followed by the day’s first panel discussion - “The Brands Influencing Women’s Sports” - will include Patty Morris, Kate Johnson, and Stephanie Marciano - brand marketers who are paving the way for the future of women’s sports. This conversation will be moderated by Deep Blue Sports and Entertainment Founder & CEO, Laura Correnti. We’d love to hear from our industry colleagues on topics you’re most interested in learning more on within the meteoric rise of women’s sports - so please let us know in a comment below: What’s the #1 thing you’re hoping to take away from our event? 👏 Big thanks to our partners MassMutual, Ally, Snap Inc., Align Technology, NYSE and Footballco for supporting this year's event. As well as our partners at GLAMSQUAD, Glossier, Inc., Honors, PepsiCo, Vestaboard, Sequel, and Paper Plane Coffee.