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💥DEKA FIT ANNOUNCEMENT! 💥 Oh my! I’m excited for this one. DEKA truly is for all levels of fitness, giving MANY the confidence to embark on their fitness journey. 100% guarantee on positive vibes and a great time! Get yourself, your friends and your family involved. Speak to me for more details on the event and if you want to know more about the DEKA Affiliate Program, let me know 😊 #FitnessForAll

This weekend I'll be competing in my first HYROX event with one of my best mates Andrew Warnock It's the fitness competition everyone seems to be talking about, but why? There seem to be a few factors driving its incredible growth 🌍 Accessibility: The appeal is that the exercises are ones anyone can do. This means the participants are more diverse than the likes of CrossFit and it gives everyone a place to showcase their fitness in a less intimidating setting. 📈 Measurement: People love to benchmark, track PBs and quote world records. The fact it is a set workout that doesn't change from year to year drives so much engagement. Apparently, it's a 'thing' now to bag Hyrox events around the world. 📣 Brand: "The Fitness Competition for Every Body" - Hyrox is clear on its objective and puts it front and centre. They've invested in a strong brand online and at their events that everyone can recognise and get behind. All of this has led to a 1000% increase in participation in the past five years and in 2023 they had 90,000 athletes & 50,000 spectators. They are targeting 1,000,000 by 2027! There must be a bunch of learnings that the sports community can take from this. Perhaps that can be a future post 😅

Every #fitness brand needs to launch a game on Cadoo -- Ozempic folks aren't coming to your gym/class/training until they stay motivated to do consistent reps, steps, miles. Fitness Gamification is the motivation that will bring you clients. Fitt Insider FITT Group FITTR Orangetheory Fitness CrossFit, LLC GoldsGym HowardBeach Gympass Tonal Peloton Interactive let's launch some branded fitness games- AI-verified, Socially accountable, Money motivated (we can make the money redeemable for discounts at your gyms!) Make your clients associate your brand with winning fitness games-- daily reps, steps, miles. Then they'll show up for your class, session, brand and be loyal clients forever. Get them over the hump and into the gym with Cadoo fitness gaming.

While having the BBC recognizing the growth over the last couple of years is already fantastic, we were especially happy about these quotes from Gym owners in London. "It really quickly became the most popular class in the gym," says Ms Tardiff. "It started off with members who maybe knew about Hyrox and then it just exploded into everybody." We have been working on developing HYROX from a fitness race (event) to a global fitness platform with millions of people training in what we call the probably healthiest way possible - good mix of endurance and weights. HYROX is now 365 days accessible. Strong community building is happening in gyms and on social media. With Centr we now have a global partner developing all the HYROX equipment for the races and for the training in gyms and at home. 2.500 global gyms are offering HYROX classes and many PTs as well. Next steps are being made now. But with growth comes different challenges. Everyday we face new challenges we haven't seen before and even some everlasting problems that need to be fixed. That' s why I am sharing these articles. It' s never a straight line forward in business. So appreciating little milestones is highly important. Many new challenges ahead. Let's go Team HYROX HYROX APAC HYROX Iberia | Victum Sports Fittest PR https://lnkd.in/eivTKsDW

Clive Ormerod , who has served as Group CEO of Les Mills International since 2019, has decided to step down from his role at the end of December to spend time with family before embarking on a “new opportunity” in 2024. To learn more about why Ormerod has decided to step down from his role, visit the full article below. #fitness #fitnessindustry #exercise #fitnessbusiness

🚀 HYROX : Fitness Fad or Future of Fitness Racing? This weekend, I’m throwing myself into the sweat-soaked arena of Hyrox, dubbed "The Sport of Fitness Racing," in Anaheim, CA. Let's dissect how Hyrox aims to disrupt the fitness world, carving out a space in the vast shadow left by Crossfit’s fluctuating fame. 🌟 Emerging from the Crowd Hyrox banks on capturing 'hybrid' athletes—those YouTube stars who juggle heavy lifting with sprinting—aiming to spin this into a mainstream fitness craze. They pitch their races as the new frontier for the athletically adventurous. But is it a pioneering venture or just a passing trend repackaged with a flashy label? 🙄 A Narrative That’s Trying Too Hard? Hyrox spins a tale of endurance meets entertainment, trying to dazzle like a fitness influencer on stage. They claim, "Over 98% of our athletes complete their HYROX race," welcoming everyone with open arms to what? A test of endurance that promises inclusivity yet might underwhelm the truly competitive. ⚖ Finding Its Footing—or Stumbling? Since its 2017 inception in Germany, Hyrox has pushed to position itself as a global fitness phenomenon, treading a fine line between niche sport and aspirational brand. They’ve stitched together a patchwork of partnerships—from athletes to sports brands—aiming to craft a new landscape in fitness culture. 🤔What's Next for Hyrox? As Hyrox claims to be just warming up, skeptics might wonder whether they're gearing up for a marathon of success or just a short sprint. With a marketing approach rich in trendy jargon and a broad appeal of inclusivity, the real test will be their ability to adapt and innovate. Can Hyrox evolve to keep their audience engaged and expand their market reach? Let’s keep our eyes on the track to see how Hyrox maneuvers these challenges. #Hyrox #BrandNarrative #BrandGrowth #StrategicEvolution #GlobalSport

IPL Fitness Secrets: Training Regimens and Nutrition Tips for Cricketers The Indian Premier League (IPL) isn't just a showcase of cricketing talent; it's a testament to the physical and mental prowess of its players. Behind every boundary and wicket lies a rigorous fitness regimen and disciplined nutrition plan that fuels the athletes to perform at their peak. IPL cricketers undergo customized training regimens tailored to their specific roles and fitness goals. From explosive power for batsmen to endurance and agility for bowlers, each player focuses on enhancing their strengths and addressing weaknesses. High-intensity interval training (HIIT), strength and conditioning exercises, agility drills, and plyometrics form the core of their training programs, designed to improve speed, strength, agility, and stamina essential for the demands of T20 cricket. Functional fitness lies at the heart of IPL training programs, emphasizing movements that mimic the actions performed on the cricket field. Players engage in exercises that target multiple muscle groups simultaneously, enhancing coordination, balance, and stability. Core strength exercises such as planks, Russian twists, and medicine ball throws are integral to building a strong foundation, enabling players to execute dynamic movements with precision and efficiency. Hydration is paramount for IPL cricketers, given the intense physical exertion and high temperatures encountered during matches. Players maintain hydration levels by consuming water, electrolyte-rich sports drinks, and coconut water throughout the day. Adequate rest and recovery are also prioritized, with players incorporating techniques such as ice baths, foam rolling, massage therapy, and sleep optimization into their routines to facilitate muscle recovery and reduce the risk of injury. The success of IPL cricketers on the field is a testament to their unwavering dedication to fitness and nutrition. Through tailored training regimens, emphasis on functional fitness, and meticulous attention to nutrition and recovery, these athletes epitomize peak physical performance. As fans, we can draw inspiration from their commitment to excellence and incorporate elements of their fitness secrets into our own lives, striving for a healthier, fitter, and more resilient future. TalentServe #Talentserve #internship #IPL #fitness

Numbers døn’t lie. In just a few days, I’ll have reached my 5 year anniversary milestone at ØNYX Fitness WØW❕ Without divulging too much info, below is a graph charting our growth over this 5 year span. We continue to set higher highs. We continue to lead from the front. We continue to rewrite the playbook on how to be successful as an independently owned and operated fitness facility. Not only did we have to start this business in 2019, but we had to restart it 9 months later in 2020 when the pandemic closed us for 6 months, wiping out around 50% of the business entirely. But here we are in 2024, and my team only knows ØNE direction 📈 🔝 Club Solutions Magazine ABC Fitness Health & Fitness Association (formerly IHRSA) Gymshark 36Ø Media Group #onyxfitnessli #fitness #fitnessbusiness #fitnessindustry #fitnessfacility #gym #gymbusiness #gymindustry #gymsuccess #gymowner #owner #success #growth #opportunity #5years #anniversary #successtory #motivation

Could Hyrox be an Olympic sport by 2030? Named one of Forbes 100's most innovative companies, Hyrox have taken over the world with an entirely new sports category: fitness racing. Why have they been so successful? → Unlocking a competitive outlet for gym goers Despite most people considering the gym their “sport”, there was no competitive format like in other sports. This was a hugely underserved gap in the market that Hyrox swooped in to serve with a competitive format that mirrors regular gym workouts. → Cultivating community in new places Despite the gym being a large part of many people’s lives, it’s was a solo endeavour for most. By leveraging a community-driven growth strategy which centred on partnerships with local gyms as well as organic social media, Hyrox have built a highly engaged community around gyms that were previously lacking. → Levelling the playing field Hyrox accommodates all fitness levels with tiered entry points. Its standardised format, featuring various challenge levels, fosters an inclusive environment that appeals to both everyday enthusiasts and elite athletes, driving broad appeal and high engagement. As Hyrox events continue to grow around the world, so does its spectator culture (earlier this year, an event in NYC featured 5,000 competitors as well as 7,000 spectators). With such an ardent fanbase, Hyrox is a compelling partnership opportunity for brands. Puma, F45 and Chris Hemsworth’s Centr are just some of the latest brands to jump on board. It makes sense. Hyrox reflects the convergence of the same trends driving the explosion of run clubs: people crave community more than ever, and are looking for new ways to forge connections that don’t require sinking tequila shots until 2 o’clock in the morning. I'm not sure if it's for me, but I'm very interested to see where it goes.

📢 BREAKING NEWS! 📢 Discover why the fitness industry is capitalizing on the new year surge and how marketing strategies are sculpted to align with the "New Year, New Me" mantra. #FitnessFrenzy2024 #NewYearNewMe #WellnessWave #ResolutionRush #MarketingMomentum #HealthHustle