noyb.eu’s Post

🚨 😱 Google’s Privacy Sandbox has led to a 30% drop in ad revenue for cookieless Chrome users. Tech biases driving advertising decisions... Read more using the link in the comments. #DigitalMarketing #PrivacySandbox #cookieless

There is a lot of talk about Google's privacy sandbox and the deprecation of cookies... We, as an industry, need to focus on solutions - so that publishers are not penalized, or worse, put out of business and instead can control their own destiny. Check out my thoughts on this topic https://lnkd.in/dCUkZvUh #UID2 #OpenInternet #Publishertools #Diversevoicesmatter

Google continues to face legal challenges outside the United States. This time the UK is following up with a lawsuit aimed at AdTech practices that could potentially amount to anticompetitive behavior. With ongoing challenges in the EU concerning privacy, it is clear that regulators are adapting quickly to business models that may not be in the best interest of ad publishers, hopefully distributing power more evenly amongst AdTech players. #AdTech #Privacy #Data

The Digital Markets Act (DMA), imposes new requirements on major companies like Google, Amazon, Meta and Microsoft, designating them as 'gatekeepers'. They now have an obligation as gatekeepers: they are responsible for obtaining user consent for their core platform services. As such, the Google Consent Mode V2 ensures that Google adheres to privacy legislation. In practice, for businesses within the EEA (websites) to continue to enjoy the full and complete workings of Google Ads, embracing the Google Consent Mode V2 is essential. https://lnkd.in/eyQGn7XG

Stay compliant with Google Ads and maximize your advertising efforts! Understanding Google's advertising regulations is key to avoiding ad suspensions and getting the most out of your campaigns. This article explores four main areas of Google's compliance policies: Prohibited Content: This includes ads that promote illegal activities, hate speech, or discrimination. Prohibited Practices: Certain practices like misleading users or spamming are strictly prohibited. Restricted Content and Features: Some content like gambling or alcohol may require special approvals. Editorial and Technical Quality Standards: Ensure your ads are free of errors, not misleading, and respectful of user privacy. By following Google's compliance guidelines, you can ensure your ads are delivered safely and effectively to your target audience. #googleads #advertising #compliance #digitalmarketing

March 2024 marks a significant pivot in the way businesses manage user data. 📈 As a part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, they have strengthened the enforcement of the EU 🇪🇺 user consent policy as mentioned in the official statement. Google announced that to keep using measurement, ad personalization, and remarketing features, you must collect consent for the use of personal data from end users based in the EEA and share consent signals with Google. Are you on top of the game? ⭐️ ⭐️ Read the full blog post here: https://lnkd.in/dsUym54b #google #legal #growthpartner

The outlook for Google is getting more complex as both regulators and individual companies challenge their alleged anti-competitive practices and rightly so in my view. https://lnkd.in/dkd9ygjs

Google announced it will not be able to meet its target of 100% cookie deprecation this year and will be delaying the process until 2025. Advertisers, although this might not come as a total surprise, seeing that Google has postponed the complete deprecation three times now, it's still important to familiarize yourself with cookieless or cookie-lite strategies. We've got some extra time on our hands now, so let’s leverage it! ⌛ If you have any questions, please reach out. Read Google's official statement here: https://lnkd.in/g62DnYig... #CookieDeprecation #CookieDelay

Dirty little secret is that reliance has on cookies and tracking consumers online is useless and only promotes crappy marketing. Brands have been fooled into believing that surveillance tech would help them grow and it’s been the exact opposite. Those that ignore the noise and focus on sophisticated mass marketing principles will be at a competitive advantage. Period. #marketing #adtech #cookies #google

US DOJ finally investigating Google's monopolistic abuses via Ads. These crimes have hit small businesses the hardest. No mention yet of the organic ranking algorithm and what it does to crush American businesses online. How much do you think Google will be fined? Will anything change? #Google #techcrime #monopolies #publictrust How much do you think Google will be fined? Will anything change? #Google #techcrime #monopolies #publictrust https://lnkd.in/dawPpB8a