r.e.m. beauty by Ariana Grande’s Post

What if I told you that the “boring” stuff could be the secret to building an irresistible beauty brand? Brand consistency and cohesion might not sound thrilling, but they’re the magic that helps trust blossom and loyalty to lock in. In my latest article, I uncover the often-overlooked keys to becoming instantly recognizable and the nuances that can make beauty brands resonate more powerfully with their audience. Click here to read more: https://bit.ly/4fNbqCq #beauty #skincare #beautyindustry #beautybusiness

A strong value proposition can serve as a point of differentiation in a competitive landscape, helping brands carve out a distinct identity and attract a loyal customer base. By consistently delivering on their promises and staying true to their core values, makeup brands can foster trust and loyalty among consumers, turning them into brand advocates who champion their products to friends and followers. In essence, the power of brand value proposition in makeup lies in its ability to forge meaningful connections with consumers beyond the transactional exchange of goods. It's about creating a shared sense of purpose and belonging that transcends the boundaries of traditional marketing and fosters a community of like-minded individuals united by their love for beauty and self-expression. As consumers continue to demand more from the brands they support, the importance of a strong value proposition in makeup will only grow. By embracing authenticity, inclusivity, and sustainability, makeup brands can not only meet the evolving needs of their customers but also make a lasting impact on the industry as a whole. After all, beauty is more than skin deep – it's about the values we uphold and the stories we tell through the products we choose to adorn ourselves with.

💄 Kyra’s GEN Z STATE OF BEAUTY REPORT 💄 Part 2: Makeups & Breakups A healthy cross section of; luxury, masstige, drugstore & value, as well as licensee, global and indie brands... This year's Top 10 #Makeup brands for Gen Z are: 1. E.L.F. BEAUTY  2. #Dior 3. Glossier, Inc. 4. Maybelline New York 5. Fenty Beauty 6. #NYXCosmetics L'Oréal 7. Rare Beauty 8. Charlotte Tilbury Beauty  9. #ColourPop Seed Beauty 10. #TooFaced The Estée Lauder Companies Inc. What is this telling us? #GenZ are scrutinising product performance and their loyalty is to themselves NOT their favourite brands. This is supported by the millions of friends they have online that will encourage them to invest in your brand (or not). And we can see, as we did with last year's report, that the top brands have had viral success or have been heavily present on the key platforms for Gen Z. (Sidenote: I’m personally thrilled to see 3x female founded brands in here.) Download the full report here: https://lnkd.in/eYGp9Z7N #GenZ #Beauty #influencermarketing #KyraGZSoB

It’s quite clear to me that iconic beauty brands aren’t born from luck. They’re crafted with precision, intent and care.   How does your brand measure up?   As a founder, I bet your year’s been a rollercoaster, from soaring highs to challenging lows. As you translate these lessons to think about the path forward, you’ll want to get your hands on this – it could just be the icing on the cake! I created a free brand diagnostic tool tailored for beauty brands.   It's designed to highlight your brand's strengths and pinpoint potential blind spots, across the core aspects of brand building, content, creative and community. Click here to check it out: https://lnkd.in/gKyH7Rch #beauty #skincare #cosmetics #beautybusiess #beautyindustry

Check out the top 5 beauty launches you need to know about, handpicked by Cosmetics Business. Here's why they're making waves: 1. Innovative Formulas: Each product features groundbreaking formulations that push the boundaries of beauty technology, offering advanced solutions for skincare and makeup enthusiasts. #BeautyInnovation 🧴✨ 2. Sustainable Practices: These launches highlight a strong commitment to sustainability, with eco-friendly packaging and ethically sourced ingredients, catering to the growing demand for green beauty. #SustainableBeauty 🌿♻️ 3. Diverse Range: From skincare saviors to makeup must-haves, these products cater to a wide range of beauty needs and preferences, ensuring there's something for everyone. #InclusiveBeauty 🌈💄 4. Expert Endorsements: Backed by industry experts and influencers, these beauty launches come highly recommended, offering trusted and tested products for consumers. #ExpertApproved 🌟👌 5. Trendsetting Design: With chic and innovative packaging designs, these products not only perform well but also look stunning on your vanity, blending style with substance. #BeautyAesthetics 💅💖 Discover these must-have beauty launches and elevate your beauty game with the latest and greatest in the industry! 💄🛍️ #TopBeautyPicks BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're a pretty big deal, and we love to build empires. Best! https://lnkd.in/eW4YXt4r

KOSÉ is breaking boundaries in the beauty industry! 💁♀️ Their focus on innovation, sustainability, and personalization is redefining beauty for a global audience. From smart beauty tools to genderless marketing, KOSÉ is leading the way in the future of cosmetics. https://lnkd.in/g7idiZTa  #startupgrind #futureofbusiness #businessstrategy

This deep dive into how the beauty industry and the way that makeup brands are born has changed over the past decade that I didn't know I needed 🙌 It's a stitch to a video about Kylie Jenner's brand from The Lipstick Lesbians (beauty product educators/experts/developers with decades of experience) on TikTok but it explains perfectly the way that social media and DTC changed the way that brands and products were created and marketed - and whether that would even be possible today. 🤌 It also addresses the difficulties beauty brands face when they go from being a founder-owned and led brand to one owned by a corporation. A must watch if you're interested in the dynamics of the changing beauty industry. 👇 Original video link here: https://lnkd.in/eNtx56-4 #beauty #makeup #cosmetics #beautybrand #beautyindustry #dtc #marketing

It's not just the product.💄The beauty industry is making a move toward uplifting content and community connection. A recent article from Beauty Matter takes a closer look at work from Chanel, Dove, and E.L.F. among others to see how their unique approaches are marking a shift toward campaigns that go beyond product promotion, with a heavy emphasis on creativity and innovation. Read the full story here: https://bit.ly/4bA1Vnh #beautymatter #beautyindustry #beautyadvertising

As a founder myself, I'm all about amplifying new and emerging beauty brands. 💛 The light of a new founder is truly a beautiful thing, and it's our duty to help them shine. Supporting a small business means supporting a dream, and dreams are the driving force behind building a better beauty industry. That's why we strive to ensure no brand is left behind. At Making Lemonade, we believe in providing resources, tools, and edutainment for brands to stay fresh at every stage. 🍋 Just like a well-blended makeup look, the beauty industry thrives on diversity. From established brands to indie newcomers, everyone deserves a chance to make their mark. Let's join forces and amplify beauty brands of all sizes. Let's celebrate their unique stories and products, and help them grow. The beauty industry is a community, and together, we're stronger. No brand should be left behind! Remember, when you support a small beauty brand, you're not just buying a product or sharing a trending story – you're supporting a dream. ✨️ #beauty #beautyindustry #indiebeauty #brandbuilding #newbrand #femalefounder #marketing #skincare

“I think of it as an iconic, mission-driven brand. Customers aren’t just buying this because of the person, but because of what the brand means.”   This is what Vennette Ho, managing director and global head of beauty at financial services and investment company Raymond James, says about Rare Beauty by Selena Gomez.

 It’s not often we feature a DTC brand, but Rare Beauty stands out for its approach to marketing, branding, and connecting with consumers.   Established and new retailers can learn a lot from how Gomez and her team talk openly about real life challenges and how this helps build trust with consumers. 
“We made products for our people. Studies show that Gen Z is the loneliest generation. [That was where] we felt we could make a tangible difference: We can provide a platform of connection.”

 A long article but well worth the time to gain insight into how one brand is working hard to be there for its customers.

 Read: https://bit.ly/4803glF   #retailin2024 #whatcustomerswant #customerexperience #morethanabrand