When one is passionate about their work and purpose, people shine differently!🌟 Our latest ad campaign has got everyone buzzing and has captured a lot of love with-
💡17 million views on Instagram
💡47 lakh views on Youtube
💡Trending across so many pages
💡Articles covered by prominent media platforms
A huge shoutout to EMotorad’s in-house team and the creative geniuses at One Hand Clap for ideating such sweet and fun adverts for us. It's collaborations like these that turn great ideas into epic realities!✨
We’re sharing some fun snippets from our celebration at the office. This video is more than just working towards a shared vision —it's a testament commemorating the drive, talents and magic of teamwork. Cheers to us all!🌼 Dive into these happy clips and enjoy everyone’s cheerful smiles =)
#electricmobility#ridethevibe#msdhoni#collaborations#advertisements#ecycles#EV#sustainabletransportation#marketing#funfridaypost#appreciationpost
Meet Shalini Miharia, Head of Marketing at Atypical Advantage. With a contagious laugh, quick wit, and her signature "fatt se" (that's "right away" for the uninitiated!), she ignites sparks in people's minds with content that informs, inspires, and delights 🤓
Shalini is the life of the party, effortlessly balancing strategy and execution. Her amazing sense of humor lights up even the toughest days, making her an absolute joy to be around. But beneath her fun personality lies a dedicated leader delivering resonant content 💻
Shalini is equally comfortable trekking mountains, riding rollercoasters, or cozying up with soft music and outside work, you can find her binge-watching Netflix or conquering virtual games!
With a flair for the extraordinary and a heart of gold, Shalini has enhanced Atypical's outreach, fostered connections, and cleared concerns. We extend our warmest gratitude to Shalini, for #UnlockingPossibilities for persons with disabilities. May her creativity and enthusiasm continue to inspire us all, and may she never run out of new ideas! 😄
Fun Fact: Shalini has a superpower - turning any work trip into an extended vacation! Whether it's exploring new cities or discovering hidden gems, Shalini knows how to blend work and play perfectly 🏖
#AtypicalAdvantage#AtypicalEmployees#AtypicalAllStar#InclusionMatters#Marketing#DigitalMarketing
As we wrap up 2024, it's exciting to look back on all we've achieved at Altstar Media. 🚀 This year, we've seen incredible growth in our advertising revenue and expanded our reach across industries, bringing innovative solutions to our clients.
The year was a milestone for us, with new partnerships, fresh creative campaigns, and a deeper connection with audiences. 📈 The results speak for themselves, and we couldn’t be more proud of how we've helped brands engage with their customers in meaningful ways.
💡 As we move into 2025, we are more committed than ever to delivering top-notch media solutions that drive success. Here's to another year of innovation, collaboration, and growth! 🥂
🔜 Looking ahead to 2025: Let’s continue to push boundaries and achieve even greater results. Thank you to all our clients and partners for their trust and support this year. Together, we’ll make 2025 even bigger!
#AltstarMedia#AdRevenue#DigitalMarketing#MediaGrowth#2024Reflections#NewYear2025#Innovation
How we created a 60-min film for Google at the peak of Covid in 2021:
Through 2025, I aim to post #ClientCaseStudies to break down the best of the branded content I have directed or that we have produced at Leogirl Productions.
A simple, no-nonsense read. Breaking down the client ask and how we responded. Below is the film link and the relevant time stamps should you wish to dive deep!
No "impressions" or "statistics" as I would rather have you focus on what was created and if you enjoyed it. That should be as good a metric as any!
To begin the first #ClientCaseStudy, one of the most prestigious projects I ever directed and produced:
Google's Women's Day event: #WomenWill: https://lnkd.in/d96sjq9f
Client Ask: Create a 60-min film to be consumed virtually as a Youtube Live event featuring thought leaders from across the globe ranging from Mr.Sundar Pichai to Mr. Ratan Tata and the Executive Director of UN Women, Phumzile Mlambo-Ngcuka. It was key to highlight Google's own efforts in the women empowerment space, especially its campaign to empower rural Indian women with the internet called 'Internet Saathi'. Despite the pedantic material, we were tasked with making it a 60-min engaging and moving experience.
Leogirl's Response: Since the client was crystal clear on their approach and structure, and the execution of the existing plan was daunting enough, we decided to infuse creativity only into the spaces that were available to play with. It was important that what the audience experienced not only felt educational, but entertaining. And at a stretch, cinematic.
We asked spoken word artists, Priya Malik and Aranya Johar to create a moving spoken word piece in their original style, to open the event. Shot as an edgy music video, with quirky animations and colors, it was far from the presentation-style approach one would expect for the occassion. (2:30 to 4:54).
We shot with speakers virtually, coordinating with their teams to ensure the look-feel remained uniform despite the multiple shoots happening literally across the globe.
We created a stylised vintage-casette player piece to present the stories of the Internet Saathis. Earthy, raw and focused on emotion. (11:09 to 15:04)
While Google fully led the overall design approach, we stitched the event into a world of its own with a rousing Indian classical music score.
Did we achieve what we set out to? See for yourself!
Collaboration is breaking the mould and the results are game-changing. From unexpected partnerships to cultural phenomena, these unique pairings leave everyone saying, “Wait, what?”
Here’s what we’ve learned:
* Unlikely combos = unmatched buzz.
* Unexpected meets unforgettable.
* 300% more engagement than traditional launches proves thinking outside the box works.
Ready to create something unconventional yet unforgettable?
Want more insights like this? Access our full trend report here. https://bit.ly/41aPXyfJaeho YooDaeyoung GoSantosh KumarVibhor MehrotraPartho ChakrabartiSamrat Das Gupta#Innoceanindia#advertisingagency#Marketingtrends#Marketing
