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In the dynamic landscape of fashion, we're witnessing niche brands taking the spotlight, surpassing their mid-market counterparts. This transformation can be credited to a variety of factors emphasising the increasing significance of niche fashion brands. 🌟 #FashionForward #NicheBrands #retailinsights Read more over on our website... https://lnkd.in/euYqiZUX

𝐒𝐭𝐚𝐭𝐞 𝐎𝐟 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 2024 🛍 Watch the latest episode of #theSocialCorner by The FMCG Guys, hosted by our Executive Director, Rafael Schwarz. 👀 Get more insights, tips and best practices to master fashion marketing in 2024. #fashionmarketing #influencermarketing

We are back with another episode of #theSocialCorner, hosted by our #marketing expert Rafael Schwarz. In attached episode Rafael is reviewing the prospects for the #fashion industry and implications for fashion marketing in 2024? The #fashionindustry has shown resilience in recent years, however in 2024 it might face persistent and deepening challenges. How will fashion companies prepare? With cost-saving tactics mostly exhausted, the focus is expected to be on growing sales, underpinned by new pricing and #marketing strategies. Discover some of these marketing strategies, including a stronger focus on #brand building, #influencermarketing and #genAI for product development in attached video. More #marketing insights and updates every Sunday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

In the ever-evolving landscape of fashion, the concept of brand collaborations has cemented its status as a cornerstone of the industry's #PR mix. These alliances go beyond mere marketing tactics; they are a sophisticated blend of creativity and market acumen that shape narratives resonating deeply with both brands and consumers.   This article explores the crucial elements that make brand collaborations successful and highlights common pitfalls that should be avoided. Read more: https://lnkd.in/dmren24X

Many brands are struggling to navigate the post-pandemic landscape. The challenge lies in balancing brand authenticity with innovation. Under Armour is one such brand that has made a pivot towards athleisure and performance wear. It will be interesting to see how this pivot helps them regain the health of their business. Check out the full story here: https://lnkd.in/g2Hg7Uu9

🌐💃 Ready to make your brand a global sensation? Dive into these actionable insights. #FashionGlobal #GlobalTrends #MobileChic #TimelessFashion #GlobalCelebrations #FashionEvolution #FashionSEO #GlobalBrand

The new CEO of Gap, Richard Dickson, has consistently shown he is a master in branding and brand transformation. And possibly the coolest American corporate CEO out there. Just watch him in any interview. Responsible for the Barbie turnaround that culminated in the hit Barbie movie, he's now working his magic at The Gap with the stock surging after a strong first Q1. What we can learn from Richard on branding: 1. A good brand needs to have a diaologue with customers, not a monologue with itself. 2. "Evolution keeps a brand revelant. Purpose makes a brand immortal." 3. Take big swings and fail fast. 4. Brands today need to be precise in the value they represent to command value with consumers. 5. "You don't have to have everyone like us. You should have those who like us LOVE us."

Touch of Whit Portfolio Item: Utilizing consumer research & cultural insights to explore new ways to think about direct-to-consumer retail strategies to ensure relevancy and appeal for an apparel brand seeking to get back in touch with the modern woman of today. #brandrefresh #branding #semiotics #insights

In a highly competitive industry, what strategies do you use to stay ahead of the competition and maintain the popularity of your mass market brand? Our new Q1 ranking has been released. It reveals the strategies Fashion Nova and competitor brands used to achieve huge growth, with the mass market industry’s valuation predicted to reach $185B by 2027. The ranking looks into the Instagram strategies that are captivating Gen Z, the main focus for mass market brands. For example, Fashion Nova's collaboration with Lele Pons. Are you prepared to compete with these disruptors? Benchmark your performance against competitors and dissect the game-changing strategies in play. Don't get left behind - Access our detailed industry analysis now 🔗 https://bit.ly/4aHAVC5 #MassMarketFashion #FashionStrategy #DigitalTransformation #GenZMarketing #IndustryForesight

Unlock the secrets to success in 2024 and beyond. Discover how leading brands plan to tackle new challenges by staying ahead of the latest trends and leveraging them for growth: https://brnw.ch/21wFpv6 #ApparelIndustry #Opportunities