Absolutely loved reading this on the real issues with Pride🌈Month marketing. It's refreshing to see someone call out the superficial rainbow washing that happens every June. Here are a few highlights that really resonated with me: Rainbow Washing: Just slapping a rainbow on your logo for June doesn’t cut it. True support means backing LGBTQ+ rights all year round, not just for one month. Tokenism: Featuring LGBTQ+ individuals only during Pride Month and then forgetting about them for the rest of the year is not genuine representation. We need consistent inclusion. Merchandise Mania: Selling Pride-themed products without contributing to LGBTQ+ causes is missing the point. It’s about support, not sales. So what can brands do instead? 365 Days of Support: Commit to queer rights and representation throughout the year. Actions speak louder than logos. Genuine Allyship: Support queer employees and communities with real policies and donations, not just colorful products. Transparency: Be clear about where your Pride merch profits go. Make sure donations to relevant charities are public. It's time for brands to walk the walk. Pride isn’t just a month; it's a movement. 🌈💪 P.S. Have you ever been to a pride parade? It's an incredible experience and a true celebration of diversity and inclusion! #pride #pridemonth #marketing #digitalmarketing #brands #merchandise #LGBTQ
Has Pride Month boiled down to just another Marketing opportunity? Let’s address the elephant in the room As we reach Pride Month every year I see Rainbow Logos and pride flags by every brand And I'm sure it's gonna be the same this June. But what’s happening in reality is pure BS → Rainbow Washing: Slapping a rainbow on your logo for June But doing zilch for LGBTQ+ rights for 11 months. → Tokenism: Featuring LGBTQ+ people only during Pride Month, And then vanishing them from campaigns. → Merchandise Mania: Selling Pride-themed products Without donating a dime to LGBTQ+ causes. But at least they’re talking about it na? It’s a start! Um… no it’s not :) Brands talk about LGBTQ+ rights But have discriminatory policies and leaders. This leads to bad branding Because of lack of trust and authenticity. So before going all rainbow crazy in June Try these 3 things out: 3/ 365 days of Support ↳Commit to Queer rights & representation all year. ↳Actions speak louder than your rainbow logos. 2/ Genuine Allyship ↳Support queer employees & communities ↳with real policies & donations, not colorful products. 1/ Be Transparent ↳Be clear about where your Pride Merch profits go ↳Donate to relevant charities and make it public. Brands, it's time to walk the walk. Pride isn’t just a month; it's a movement. 🌈💪 P.S.: Have you ever been to a pride parade?