Ted Harrison’s Post

Daniel from The Marketing Millennials podcast joins us to talk about the current state of marketing and how you can market to and from millennials. Learn what channels, content, and strategies are working in the world of marketing.

In communications, nothing is more important than the headline - and yet so few organisations know how to create compelling ones. Not labels or straplines or signposts but meaningful, emotionally-engaging and decision-inspiring headlines. If you haven't got one on the front page of your presentation, you're just wasting space... #storyfinding #storymaking #storytelling

It’s time to replace report and presentation titles with a headline! If you want to elevate the impact and influence of your work, one of the quickest ways to do this is by changing your front cover. Just like journalists do, you can use a compelling front page headline to drive engagement and inspire action. Forget report and presentation titles like ‘Performance of Campaign X by demographics’ and instead take the opportunity to land the ‘now what’ of your story in 7-10 words. For example ‘Optimizations required to deliver stronger engagement with Gen Z’. Doing this is probably going to take you out of your comfort zone, but based on what I’m hearing from senior stakeholders and clients, it will be welcomed by your audience…and you can still use the more traditional report/project title as your sub-heading or footnote, so don’t panic about losing that! If you want more tips on using a journalistic approach to storytelling, have a listen to the latest Inside Insights podcast with Ryan Barry and Grant Feller (link in comments) #storytelling #consumerinsights

This Week's LinkedIn Post Gems: ...in my humble opinion... Sharing some of my favorite posts I have saved in the past week. Some of these are more conceptual, others give more actionable insights, but personally I love both styles. Some are motivating and reaffirming, while others give me ideas I can go try immediately to see how they may work best for me. If you’re looking for marketing ideas, help, motivation, etc - check these out: Kim Trathen - 20 lessons from 40 sales calls in a month (https://lnkd.in/eGx5YeT3) ⚡️Harvey Lee ⚡️ Lee - Prioritization Framework to set and communicate OKRs (https://lnkd.in/eDTFnuc5) David LaCombe - Fix your Brand Positioning (https://lnkd.in/e2hvc7Qk) Trent Anderson - How to write a great podcast guest pitch (https://lnkd.in/eDz7hg24) Chase Dimond - Personas aren’t just about demographics (with an amazing example) (https://lnkd.in/e5Bj2c-W) Read them, save them, share them, follow the people that posted them for more great tips. #marketingtips #marketingstrategy #podcasts #sales #salescalls #prioritization #okrs #branding #positioning #podcastpitch #personas Comment, Message Me, or Repost ♻️ if you find it useful Follow me, hit the 🔔 Michael Dillon (https://lnkd.in/eCScbvEH) You'll get notified on my next post.

Hey marketing community! What are your go-to marketing podcasts and resources to stay updated? As a millennial, I’m working to create a marketing strategy for Gen Z (and even Gen Alpha) for a Korean beauty brand, and let’s just say I’m feeling a bit... ancient. I mean, I still think people born in 2010 are kids, but nope - they’re trendsetting decision-makers now. My memes are becoming vintage, and I need to get closer to Gen Z culture (and those mini Gen Alphas), especially with the rising influence of K-beauty. Any recommendations to help this millennial catch up? #GenZ #marketing #digitalmarketing #marketingpodcast #marketingstrategy Girls in Marketing Marketer Tips Marketing Week

Do you know how to pick the right podcast to advertise on? Are you fully leveraging the host’s influence in your ads? Can you successfully tailor each of your ads to fit the size of the podcast? Are you standing out from the crowd with a unique ad? If you answered “no” to any of these questions, our newest blog post is for you. A Comprehensive Guide to Successful Podcast Advertising 👇 https://lnkd.in/dCucMX3w #podcastadvertising #advertising101 #blog

Understanding Your Audience 🎙️ Struggling to Grow Your Podcast? Understanding Your Audience is Key! Creating content that resonates starts with knowing your audience deeply. Go beyond basic demographics—explore their interests, challenges, and preferences. Use surveys, feedback, and social media insights to build a detailed listener profile. 👉 Curious about audience insights? Explore ways to enhance your podcast strategy. #Podcasting #AudienceTargeting #PodcastSuccess

In the Demo Podcast S2E5: "Demographic Cliff" is now live! 🎧 In this episode, Farrah and Adam dive into the controversial idea of an impending "demographic cliff," wherein worldwide economic disaster will be triggered by declining population growth. Popularized by American financial newsletter writer Harry Dent, this theory takes aim at several generational tropes, from Gen X's supposed lack of work ethic to the allegation that Millennials are disinterested in buying homes or starting families. The question is: Is there any evidence to support this theory, or are there ulterior motives for the proponents of it? These claims, more often than not, serve to stoke fear and anxiety rather than educate and inform. Find out by listening to the full episode on In the Demo's website: https://lnkd.in/eRNGuakv Get thoughful analysis on topics like these and more delivered straight to your inbox by signing up for our newsletter! #InTheDemoPodcast #DemographicCliff #GenX #Millennials #GenerationalTropes

🎙️ 🎙 Excited to share our latest episode featuring a fascinating conversation with MaryLeigh Bliss, Chief Content Officer at YPulse, the leading experts on young consumers.   Hosted by Gabriella Mirabelli, they delve into the intricacies of word-of-mouth marketing among Gen Z and Millennials. Gain valuable insights from YPulse's latest trend report as we explore the evolving landscape of consumer behavior and the significance of authenticity in engaging today's youth.   Listen now: https://lnkd.in/eegmiHbB    #Podcast #Ypulse #WordofMouthMarketing #GenZ #Millennials #consumerbehavior #consumerinsights

Curious about engaging millennials in financial planning? 🎙️ Check out this clip from our latest podcast episode with Emily Reed! Discover how advisors can become partners, coaches, and educators to empower millennials. Don't miss Emily's insights—listen now: https://lnkd.in/gWfxyqNm #FinancialPlanning #Millennials #AdvisorInsights