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In the latest episode of The PBP.fm Show, we dive into the importance of maintaining a consistent social media presence. If your business is only posting sporadically, you might be losing out to competitors who engage more frequently. We discuss how a regular "heartbeat check" of your social media activity is crucial, especially when appealing to younger generations. Gen Z, in particular, tends to scrutinize social media profiles before making significant purchases. Quality and consistency in content can make or break their decision. Tune in to hear insights from both millennial and Gen Z perspectives on this topic. How does your generation approach social media when making buying decisions? Catch the full episode for more valuable tips and strategies. Full episode link in the first comment.

"What’s the buzz, tell me what’s a-happening … " Word of mouth - it’s always been a thing. Surveys show it's an important part of the purchase journey. Marketers talk about it. A lot. But when consumers say they heard about something or decided to purchase because of 'word of mouth' does that mean what marketers think it means? To consumers, 13 - 39 word of mouth is more than words going from actual mouths into physical ears. For young consumers today anyone, saying anything, anywhere is part of their 'word of mouth.' That's right, a stranger’s review on a brand’s website, a comment on a post promoting a different product altogether, a nanoinfluencer, or your best friend. It's all word of mouth.   Scratching your head? Wondering what the heck it means for your marketing plan?   Listen to the latest episode of the Up Next Podcast featuring an insightful conversation with MaryLeigh Bliss, Chief Content Officer at YPulse, the authority on Gen Z and Millennial opinions.   We dive deep into the power of word-of-mouth marketing among today's youth, uncovering how genuine conversations drive brand awareness and influence purchase intention.   Tune in now to discover why it's the comments and conversation that pack such an influential punch.   Don't miss out—listen to the episode here: https://lnkd.in/e6fZTpRc   #Podcast #YPulse #WordOfMouthMarketing #GenZ #Millennials #BrandAwareness #consumerinsight #consumerbehavior

🌟 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗠𝗶𝗹𝗹𝗲𝗻𝗻𝗶𝗮𝗹𝘀 𝗮𝗿𝗲 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗯𝘂𝘆 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆? In 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟮𝟬𝟳of 𝗧𝘄𝗶𝗻𝘀 𝗧𝗮𝗹𝗸 𝗜𝘁 𝗨𝗽, Jay McBain, Chief Analyst at Canalys, breaks down what this means for channel partnerships and how businesses can adapt to meet the changing landscape. 🤔 Traditional buying attitudes are shifting as Millennials prioritize flexibility and value in their tech investments. Are your strategies aligned with these new expectations? 🔍 Jay discusses the importance of understanding these emerging preferences and the need for channel partners to evolve their approaches. It’s about moving beyond transactions to foster long-term relationships. 💡 Embrace these changes to build stronger, more resilient partnerships. Businesses that adapt can leverage these insights to stay competitive in a rapidly changing market. 🎥 Watch our TikTok video for a snapshot of Jay’s insights, and see why understanding the mindset of Millennial buyers is crucial for your business strategy: https://lnkd.in/gxvptpn7 🔗 Catch the full episode on your favorite platform: Spotify: https://spoti.fi/4dfidDa Apple Podcast: https://apple.co/4dahSS5 Don't miss out on these valuable perspectives—watch, listen, and engage with us as we explore the future of channel partnerships. #ChannelPartnerships #Millennials #TechTrends #TwinsTalkTech #JayMcBain #Episode207 #BusinessGrowth

🌟 Greatest Tips Week: Speak to Your Audience 🌟 This week, we bring you insights from one of our most listened-to episodes, one of which featuring Bill Harper, Founder of BrandBoss HQ. Bill emphasizes the importance of understanding how to speak to your audience by knowing the problem they have. Are we showcasing our products as the best solution to their problems, or just highlighting features? 🎧 Don't miss these insights: -Why understanding customer problems is crucial -The impact of targeted messaging -Making your product stand out as the best solution 📢 Listen now for Bill’s top tips: https://lnkd.in/eN84US-V #GreatestTips #TechInsights #BizDevPodcast #CustomerFocus

In today’s day and age, there is an overwhelming pressure to use social media to promote and scale our businesses. “You have to use social media!” Everyone seems to say, but is this really true? In a recent conversation with Adrienne Hill, we delved into the challenges of relying solely on social media for growing businesses and whether or not it’s truly necessary. Adrienne shared her journey of struggling with the traditional methods of social media marketing, and how she didn’t want to build a business this way. “I was so determined to build a thriving, healthy business that didn't rely on social media, because I was so traumatized from prospecting and content creation that I was determined to find a way to succeed without that.” In this episode, she and I discuss what Adrienne has done instead to build her own thriving business and how you can implement it in your own businesses, too. If you're ready to explore alternative avenues for audience building and creating a successful business, then be sure to tune in! Listen at https://lnkd.in/gXcBGTZT #BusinessStrategies #PodcastEpisode #podcast #womeninbusiness

Podcasts have become one of the fastest-growing forms of media in recent years, covering nearly every topic imaginable, from true crime and personal finance to self-help, comedy, and beyond! This platform offers new opportunities for brands to connect with listeners and here are three reasons why it could work for you: 1. Highly Engaged Audiences: Podcast listeners are often deeply invested in the content, creating a prime opportunity for companies to interact with an attentive and loyal audience. 2. Targeted Advertising: Podcasts cater to niche communities, allowing brands to reach highly specific demographics based on interests, ensuring more relevant and effective ad placements. 3. Trust and Authenticity: Hosts often integrate ads naturally into their shows, fostering a sense of trust and credibility, which can lead to higher conversion rates for brands. We’ve partnered with the Maltiverse Podcast with Steve and Jay where we can offer new opportunities to showcase your brand in entertaining and authentic ways. Want to learn more? Get in touch today: info@cowfish.com.mt

This Week's LinkedIn Post Gems: ...in my humble opinion... Sharing some of my favorite posts I have saved in the past week. Some of these are more conceptual, others give more actionable insights, but personally I love both styles. Some are motivating and reaffirming, while others give me ideas I can go try immediately to see how they may work best for me. If you’re looking for marketing ideas, help, motivation, etc - check these out: Kim Trathen - 20 lessons from 40 sales calls in a month (https://lnkd.in/eGx5YeT3) ⚡️Harvey Lee ⚡️ Lee - Prioritization Framework to set and communicate OKRs (https://lnkd.in/eDTFnuc5) David LaCombe - Fix your Brand Positioning (https://lnkd.in/e2hvc7Qk) Trent Anderson - How to write a great podcast guest pitch (https://lnkd.in/eDz7hg24) Chase Dimond - Personas aren’t just about demographics (with an amazing example) (https://lnkd.in/e5Bj2c-W) Read them, save them, share them, follow the people that posted them for more great tips. #marketingtips #marketingstrategy #podcasts #sales #salescalls #prioritization #okrs #branding #positioning #podcastpitch #personas Comment, Message Me, or Repost ♻️ if you find it useful Follow me, hit the 🔔 Michael Dillon (https://lnkd.in/eCScbvEH) You'll get notified on my next post.

2024 Digital Marketing Trends Dive into the dynamic world of digital marketing in 2024 and discover the latest strategies to keep your brand thriving. From the rise of podcasts as a powerful medium for connection to the exploration of emerging social media platforms like Pinterest, Snapchat, and TikTok, learn how to leverage new avenues for engagement and growth. Discover why brand identity is paramount in a landscape where innovation trumps size, and get ready to elevate your online presence to new heights. Don't miss out on these essential insights – adapt, evolve, and thrive in the ever-changing digital sphere!  #DigitalMarketing #MarketingTrends #Podcasts #SocialMedia #Pinterest #Snapchat #TikTok #BrandIdentity #Innovation #OnlinePresence #2024Trends

Most B2B companies' socials are just like, “check out my webinar” BUT, the best content on social has to be all about your audience. Social media is supposed to be a convo, not just some monologue. Oh, and I just dropped a new weekly series on The Marketing Millennials podcast with Jay Schwedelson where we go over marketing tips and tricks. This week episode is how to promote your webinars. Here it is: https://lnkd.in/e9Qfwmwr

Matt Navarra brings unrivaled expertise to the first episode of our Building Brand Advocacy LIVE specials. 🎤 Filmed at the Social Commerce Summit: London 2024, the world’s top Social Media Consultant joined Paul Archer & Verity Hurd on-stage. Together, they detailed the crucial industry trends brands must leverage to navigate platform updates, consumer culture, and the Social Commerce landscape successfully. Catch the full podcast to discover… 📆 The roadmap to success; from 2023’s lessons to blueprints into 2029 🤝 Why private communities are content & community building’s next frontier 🛒 How Live Shopping & AR will impact brands in the West 📸 Why UGC & capitalizing on creator-led authenticity are brand non-negotiables 🤳 What lies ahead for TikTok, Snap Inc., Instagram, Facebook, WhatsApp & YouTube If you’d like further proof of Matt’s on-the-pulse abilities, you’ve got it. In this talk, you’ll hear him predict a TikTok Shop Day (like Amazon Prime Day, but more sociable). Later in the Summit, TikTok’s Fashion Lead, Broghan Smith, exclusively confirmed it… To learn more from Matt, listen or watch wherever you like your podcasts. Links to tune in from Spotify, Apple Podcasts, or YouTube are in the comments. #BuildingBrandAdvocacy #BrandAdvocacyWithDuel #SocialCommerceSummit #SocialCommerce #MarketingPodcast