The NPD Group’s Post

WHY is it Wednesday and not Marugame Udon Europe's Tempura Tuesdays? 😩😨 This is just one of the many examples of how Marugame Udon Europe elevates its advertising to drive sales!! By leveraging the insights from their ordering app (made by us 😜), they can drive personalised experiences, revenue growth, and building lasting relationships with valued customers. It's not just a promotion—it's how they make their stamp on the future of hospitality

Join me in the discussion about "Digitally enabled food product design"

Finalists are announced below

The huge amount of information around TopoChico’s brand in its more than 125 year history, the valuable knowledge it has amassed, and its particular commercialization model –which sets it apart from other Coca-Cola portfolio brands- called for a singular place where all those involved with the marketing and commercialization of Topo Chico could access to learn, train and ultimately become experts on the brand and how to execute it to perfection. Prior to the full transition of Topo Chico to the Coca-Cola system in Q4 2022, this adequate transfer of knowledge was especially important in order to maintain the brand style, tone and execution, making it seamless for consumers Our objective was to: -To create a single repository of content that gathered all Topo Chico knowledge and information in one place. -An online platform that Coca-Cola Bottlers or Frontline associates could go to, to find EVERYTHING they want to know about the brand, train on “all things Topo”, and execute correctly in different channels Check out what we did by visiting the complete project on our website and discover how we have created a unique educational experience for TopoChico! 👉 https://lnkd.in/dRDqjmTp #TopoChico #TopoChicoUniversidad #EducaciónDigital #ExperienciaDeAprendizaje #MarketingDigital #TitanSeven

The recent launch of the Singha Highball is one product that really stood out to me for a variety of reasons. The highball is a category of RTD's that began their career in Japan but over the course of the last 5+ years have truly begun to pick up momentum throughout APAC. What I found particularly interesting on this launch is it was done in Korea which is one of fastest growing Highball markets but is a market where Singha itself has a very small footprint. Superficially one would have expected Singha to launch in Thailand given their near 70% market share of beer, brand awareness and their massive network for sales. The other bit I found particularly interesting about this launch is that the "branding" part of this Highball is the soda brand (Singha) and not a distillate brand which is more often the case. Examples of that would include highballs bearing the badge of Jim Beam, Yamazaki, Wild Turkey and Cutwater. It will be interesting to see how Korea and then future markets in Asia (presumably) react to the Singha Highball and it will also be interesting to see if we see other mixer / soda makers like Schweppes, Fever Tree, Fentimans or even a Perrier get into the race.

What a great start to spring with the rebranding project we were involved in with DJH. A fast turn around for a rapidly growing accountancy and professional services company that's being rolled out around the UK. If you are looking to grow by having a brand that entices your ideal customers, or considering a rebrand contact Damian Brittleton to see how we can help guide you through what could be a fantastic journey. #ReBrand #ProfessionalServices #GrowYourBrand #BrandStrategy #BrandDesign

𝐌𝐨𝐧𝐝𝐚𝐲 𝐟𝐨𝐫 𝐓𝐞𝐚 𝐄𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥! ☕ Do Check advertisement for Tea ☕ and how it makes you feel premium ---------- Watch Now - 🎬 https://lnkd.in/dXagMbuK ---------- 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐡𝐨𝐰 𝐭𝐡𝐢𝐬 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐦𝐞𝐧𝐭 𝐟𝐮𝐥𝐟𝐢𝐥𝐬 𝐭𝐡𝐞𝐢𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐮𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐈𝐃𝐀 𝐦𝐨𝐝𝐞𝐥: 🔴 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧:  "Dekhiye kitna achha lag raha hai" How this hook grabs attention at the first time and then what we see actually 𝐀 𝐬𝐡𝐨𝐞𝐬 - 👞 What a big difference between both shoes😲!!! I literally feel "𝐀𝐀𝐘𝐄𝐈𝐍" at this moment 🤣 🟠 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭:  "Dekha kum price, to kiya compromise" Obviously! When we see heavy 𝐃𝐈𝐒𝐂𝐎𝐔𝐍𝐓, what we do??? Even if it is worthless, we will purchase it Discount dekhte hi "𝐀𝐞𝐲 𝐆𝐚𝐝𝐢 𝐒𝐭𝐚𝐫𝐭 𝐤𝐚𝐫, 𝐂𝐡𝐚𝐥 𝐂𝐡𝐚𝐥 𝐆𝐚𝐝𝐢 𝐒𝐭𝐚𝐫𝐭 𝐊𝐚𝐫" 😂 🟡 𝐃𝐞𝐬𝐢𝐫𝐞: "Nahi krna hai compromise" It creates a desire to 𝐧𝐨𝐭 𝐜𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐞 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞 😎 🟢 𝐀𝐜𝐭𝐢𝐨𝐧: "Compromise! Compromise! Compromise! 𝐁𝐮𝐭 𝐟𝐨𝐫 𝐓𝐄𝐀 ☕ 𝐍𝐞𝐯𝐞𝐫 𝐂𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐞 😋 𝐓𝐚𝐤𝐞 𝐓𝐚𝐭𝐚 𝐓𝐞𝐚 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐓𝐨𝐝𝐚𝐲 𝚆𝚑𝚊𝚝 𝙸 𝚏𝚎𝚎𝚕 𝚊𝚌𝚝𝚞𝚊𝚕𝚕𝚢: 𝟏. 𝐉𝐨 𝐋𝐨𝐠 𝐓𝐚𝐭𝐚 𝐓𝐞𝐚 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐏𝐢𝐭𝐞 𝐇𝐚𝐢, 𝐕𝐨 𝐋𝐨𝐠 𝐂𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐞 𝐍𝐚𝐡𝐢 𝐊𝐚𝐫𝐭𝐞 𝟐. 𝐊𝐚𝐡𝐢 𝐏𝐞 𝐁𝐡𝐢 𝐂𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐞 𝐊𝐚𝐫𝐥𝐨, 𝐏𝐚𝐫 𝐂𝐡𝐚𝐢 𝐊𝐞 𝐋𝐢𝐲𝐞 𝐍𝐨 𝐂𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐞 Comment your thoughts below⬇ -------------------- If you are looking for Ad specialist or Advertisement Strategist, DM Darshit Vaghela or drop a mail at: digitaldarsh01@gmail.com #advertisement #advertisingcampaign #TataTea #TataTeaPremium #Tata

https://lnkd.in/gWm2Jq5d This article delves into the multifaceted journey of #nachos from kernel to crunch, spotlighting the pivotal roles and groundbreaking methods that contribute to the exceptional experience enjoyed by #nacho aficionados worldwide.

Who doesn't love melted cheese?! The Swiss have always known the magic of raclette, and now the cheese is growing in popularity among consumers worldwide. Learn more from expert judge John Jaeggi of the Center for Dairy Research about this new class in the 2024 Contest.

⚽️[Sports Biz News]🇪🇸Revenue Diversification and Contribution to the Local Economy through PÍO PÍO Beer: UD Las Palmas' Challenge👏 UD Las Palmas, a renowned football club in Spain's La Liga, is expanding beyond football by launching "PÍO PÍO Beer," a new venture aimed at diversifying revenue and supporting local economic growth. PÍO PÍO Beer, inspired by the club’s iconic chant, is available in three varieties: Special Lager, Non-Alcoholic Toasted, and Orange Beer. Each beer is crafted using 100% local ingredients and traditional brewing methods, reflecting the rich cultural heritage of the Canary Islands. The launch event, held at Gran Canaria Stadium, gathered over 300 guests, including club directors, players, and local leaders. Club president Miguel Ángel Ramírez emphasized the importance of this project, describing it as a historic moment for UD Las Palmas. The initiative is designed to support the club financially while giving back to the local community, with the beer produced without industrial filtering to preserve its natural qualities. This project is more than just a new product; it’s a symbol of UD Las Palmas’ commitment to innovation and community. The club has secured a €500,000 sponsorship from PÍO PÍO Beer for the first season, contributing significantly to its financial stability. PÍO PÍO Beer demonstrates how sports organizations can leverage their brand to explore new business opportunities, ensuring sustainability and growth. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #udlaspalmas #laliga #beer #soccer #soccerfans #communitycontribution #newbusiness #businessinvestment