The Purple House (MY)’s Post

Most of us grew up with YiKoWei Pte Ltd. We share the same birth year. Their traditional kueh and pastries lie in the heartbeat of Singapore’s food scene. I first handled their rebrand 4 years ago. Now, 41 years into the game, something different would enter the fray: A fresh batch of cookies, yet unnamed. The goal was simple: launch these cookies to echo the local sensibility that YiKoWei is known for. Turn them into souvenirs of Singapore. How to shape food as a cultural memento? How to make a new product feel familiar? Go to work. Started with the basics - what’s there to see? First impressions last. To create a uniquely Singaporean identity, we turned to symbolism. The Singapore orchid, with 5 petals in varying colours to represent diverse ethnic communities, reinforces the idea of cultural unity. The tins were launched during National Day as part of goodie packs. Garnered recognition and acceptance pretty quick. Can’t forget about social media. A "Guess the Flavour" contest became an engagement tool, intertwining the intricacies of flavours with the brand's essence, creating lasting connections. Harmony Cookies, with its rich heritage, unique visual storytelling, and engaging launch strategy, carved a distinctive position in the competitive landscape, embodying the spirit of Singapore. Vibrant and full of genuine meaning. A Kaleidoscope of Singaporean Flavours. Have a bite: https://lnkd.in/gGsF8MpX #branddesign #brandawareness #packagingdesign #newproductdevelopment

As challenger brands, we may not have the luxury of big budgets, but we do have something even more powerful: creativity! Imagine turning everyday moments into unforgettable brand experiences. Our teams parade in the middle of a Bukit Bintang might seem crazy, but when it’s choreographed and branded, it’s viral magic. We can’t outspend the competition; but we can have a genuinely good proposition for Malaysians and activations - making a little go a long way and turning heads without emptying pockets. So, let’s get creative, think outside the box (or the billboard), and have a little fun along the way! Let them cook 🫶🏼 Here’s to the underdogs making a big splash! 🥂 #GuerrillaMarketing #ChallengerBrands #CreativeThinking #MarketingMagic #BrandStrategy

One of the things that I think about frequently now that I am retired is how to parlay the skills I gained in the corporate sector into my personal life. In my professional life, I have conceptualised and executed many crazy ambitious projects, often with little prior knowledge on how to go about them. What I had in spades is brainpower so I do meticulous planning and note-taking before I put the plan into motion. When I was first tasked with rebranding OSK Securities into OSK Investment Bank, for example, a big part of the work that I needed to do was conduct perception analysis, digest this, and then develop a comprehensive corporate identity manual and an advertising campaign briefing paper that culminated in TBWA's campaign called DONE! This was supplemented by a massive internal rebranding and rah-rah effort that saw me visiting all 52 OSK branches in the country and a concerted brand-raising and PR initiative with the media, the investing community, regulators, and other stakeholders. It consumed a good two-year period of my life. That gold OSK letter that you see on top of Plaza OSK? Those were my handiwork. I often think of this rebranding, as well as the self-check-in project for AirAsia, the plane livery project for Tourism Malaysia on Firefly ATRs, and AKSES, the public self-audit of LRT stations, which was my last project with Prasarana. One thing that they have in common is that I used the PATH method to work out the high-level architecture. PATH stands for pursuits, aspirations, treasures, and habits. At the start of each project, I think about what the project is supposed to do, what it aspires to be if we have perfect conditions, what are the learnings and skills that the I and team must acquire to make it a success, and what would be the habits that we would practice once the project concludes. This is how I decide members for the project and determine their roles. PATH is surprisingly effective when applied to personal goals too. All 4 of my goals for first half of 2024 were achieved, and I am well on my way to complete 3 out of the 4 goals for the second half. I haven't been able to do my #SuaraKamiatMukarami classes lately due to demands on my time. But would you like to learn the PATH method and how to apply it in your professional and personal lives? If I can get 10 participants, I'll squeeze in a class on July 27 or 28 (Sat/Sun). DM or comment below if you are interested. Pic: my PATH journal.

Often it’s the assumptions and misconception of what a brand is that leads to ineffectiveness of its application, while it’s clearly more than a logo or a flashy ad campaign, it’s also not exclusive to consumer facing business only! The following is an article in The StarSMEBiz today that’s an excerp of my article “Journey to Brand” (click here 👉🏼 https://lnkd.in/gkihQVvy ), that covers why it’s critical for SMEs to transition into brands as our marketplace transforms into a regional one, what it means for each of the stakeholders and what each can do to contribute. We also covered a perspective that could add value for Malaysian SME by adapting the Asian Brand Alchemy as previously proposed in “East Meets Brand” (click here 👉🏼 https://lnkd.in/gufESBTG ), as our diverse multicultural community provides us with a unique ability to resonate across the region because of our shared cultural nuances and principles. If nothing else, here’s hoping it starts some conversations, to raise more SMEs to their rightful place as Malaysian challenger brands in the regional marketplace! You can read the online version here 👉🏼 https://lnkd.in/grAHTMDW #SME #MalaysianBrands #SustainableGrowth #SMEGrowth #EkonomiMadani #MalaysianSME #SustainableBranding #MalaysianAdvertisersAssociation #maa #Resilience #ASEANLeadership #miti #StrategicBranding #JourneyToBrand #EntrepreneurialJourney #EconomicResilience #Brand #MalaysiaMadani Malaysian Advertiser Association Star Media Group Berhad Malaysia External Trade Development Corporation (MATRADE) SME Corp. Malaysia

🌏 Did you know that the South Asian population in Malaysia is one of the fastest-growing communities, representing a significant consumer market? With over 3 million South Asians residing in Malaysia, this vibrant and diverse group holds immense purchasing power and cultural influence. 🚀 Why Focus on Community Marketing? Cultural Connection: Building a sustainable community marketing strategy allows businesses to connect deeply with South Asian consumers by resonating with their cultural values, traditions, and preferences. Brand Loyalty: Engaging with the community through targeted campaigns, events, and localized content fosters strong brand loyalty, driving repeat business and positive word-of-mouth. Market Expansion: Tapping into the South Asian market provides a gateway to further expand into other regions with similar demographics, creating a broader customer base. Diverse Offerings: By understanding the unique needs and aspirations of the South Asian community, businesses can tailor their products and services, leading to increased customer satisfaction and market share. 🌟 Our Commitment At Abdullah Ventures, we believe in the power of community-driven growth. Our sustainable community marketing initiatives are designed to create meaningful connections, celebrate diversity, and unlock the full potential of the South Asian consumer market in Malaysia. Join us on this exciting journey of growth and innovation! Together, we can build a future where businesses and communities thrive hand in hand. #CommunityMarketing #SouthAsianMarket #Malaysia #AbdullahVentures #SustainableGrowth #CulturalDiversity #BrandLoyalty #MarketExpansion

It was a significant moment for Beyond Borders ®️ Consulting as we sign up Crepe Runner - the national award-winning brand from Sri Lanka 🇱🇰 as the latest client brand we will represent on market entry to Philippines 🇵🇭 in Q1 2024…🤝 Are you ready to take your brand to new horizons? Join us and let's make your brand another success story in a global landscape. #BeyondBorders #InternationalExpansion #BrandManagement"

A mid the buzz and excitement surrounding the recent exclusive Taylor Swift concerts in Singapore, it is an opportune moment to shift our focus toward branding Indonesia as a nation. Let us explore how we can strategically position Indonesia on the global stage. In the competitive global arena, where approximately 200 sovereign entities strive for recognition and economic prosperity, Indonesia faces the significant challenge of establishing its unique appeal and presence with the global audience.  #business #strategy #potential #competitiveness #indonesia #global #insights #thejakartapost Rudolf Tjandra PT. Sasa Inti

Selamat menyambut Hari Malaysia 🎉 Unity is the cornerstone of progress, and Malaysia MADANI embodies this spirit wholeheartedly. Together, we forge a path towards a brighter future; one built on diversity, understanding, and mutual respect. In every corner of our beautiful nation, we find strength in our differences, and through Tekad Perpaduan, we turn our collective hopes into reality. Each individual, regardless of background, plays a vital role in shaping Malaysia's destiny. On this significant Malaysia Day, we commemorate the historic events of September 16, 1963, when the Federation of Malaya, North Borneo (now Sabah), and Sarawak came together to form a united Malaysia. This union marked a momentous step towards fostering harmony among diverse cultures, languages, and traditions. Malaysia Day stands as a testament to our shared commitment to unity and prosperity. In the business world, the principles of Malaysia MADANI resonate profoundly. Embracing diversity within our teams enriches our perspectives, fuels creativity, and enables us to tackle challenges with a wider lens. By fostering a culture of mutual respect and understanding, we create an environment where every voice is valued and every idea can thrive. Just as the diverse states came together to form Malaysia, today's business landscape can thrives through collaboration and unity among competitors. Like how the states of Malaya, North Borneo (now Sabah) and Sarawak joined forces, businesses can achieve remarkable heights when competitors work hand in hand building a sustainable and competitive ecosystem that benefits everyone. Each entity brings unique strengths and perspectives to the table. When we pool our resources and knowledge, we unlock new opportunities for growth and innovation. Just as these states united for a common vision, businesses can come together for a shared purpose. Let's continue to stand hand in hand, celebrating our unique cultures and traditions, while working towards shared goals. Together, we are an unstoppable force, and together, we will achieve greatness. As we reflect on our rich history, let us also look forward with hope and determination, working hand in hand to build a stronger, more inclusive Malaysia for generations to come. #malaysiaday #malaysiamadani #tekadperpaduanpenuhiharapan #blackoakconsultingsdnbhd #collaboration

Selamat menyambut Hari Malaysia 🎉 Unity is the cornerstone of progress, and Malaysia MADANI embodies this spirit wholeheartedly. Together, we forge a path towards a brighter future; one built on diversity, understanding, and mutual respect. In every corner of our beautiful nation, we find strength in our differences, and through Tekad Perpaduan, we turn our collective hopes into reality. Each individual, regardless of background, plays a vital role in shaping Malaysia's destiny. On this significant Malaysia Day, we commemorate the historic events of September 16, 1963, when the Federation of Malaya, North Borneo (now Sabah), and Sarawak came together to form a united Malaysia. This union marked a momentous step towards fostering harmony among diverse cultures, languages, and traditions. Malaysia Day stands as a testament to our shared commitment to unity and prosperity. In the business world, the principles of Malaysia MADANI resonate profoundly. Embracing diversity within our teams enriches our perspectives, fuels creativity, and enables us to tackle challenges with a wider lens. By fostering a culture of mutual respect and understanding, we create an environment where every voice is valued and every idea can thrive. Just as the diverse states came together to form Malaysia, today's business landscape can thrives through collaboration and unity among competitors. Like how the states of Malaya, North Borneo (now Sabah) and Sarawak joined forces, businesses can achieve remarkable heights when competitors work hand in hand building a sustainable and competitive ecosystem that benefits everyone. Each entity brings unique strengths and perspectives to the table. When we pool our resources and knowledge, we unlock new opportunities for growth and innovation. Just as these states united for a common vision, businesses can come together for a shared purpose. Let's continue to stand hand in hand, celebrating our unique cultures and traditions, while working towards shared goals. Together, we are an unstoppable force, and together, we will achieve greatness. As we reflect on our rich history, let us also look forward with hope and determination, working hand in hand to build a stronger, more inclusive Malaysia for generations to come. #malaysiaday #malaysiamadani #tekadperpaduanpenuhiharapan #blackoakconsultingsdnbhd #collaboration

Join us for our October network session as we explore the captivating topic of 'Expanding Your Business.' 🚀 Prepare to engage with three seasoned business owners, including Derrick Seeto, the President of Pinklestar Pte Ltd. Pinklestar Pte Ltd has recently evolved into the new holding company for Parlour Group's beauty-based businesses across Asia. In a strategic pivot, Parlour Group has redirected its focus toward digital e-learning as an approved Singapore training organization under WSQ. Derrick's pivotal role involves spearheading the growth of various beauty brands across Southeast Asia. Collaborating closely with their country General Managers, he oversees operations in over 24 branches spanning Singapore, Malaysia, Philippines, and Indonesia. These branches fall under their core brand, www.pinkparlour.asia, as well as Justwax, Datsumo Labo Singapore, and Sugar Waxed, all supported by www.parloursupply.com. This session promises to offer valuable insights into their successful local and international expansions. #Expansion #ConnectWithExperiencedBusinessOwners #Network #PricelessInsights #SuccessfulExpansion