Tony Chapman’s Post

You must have heard about influencer marketing, but are you aware of its hidden superpower and origin? Jesus made great use of Influencer marketing in His ministry. Only this time, He was the influencer. Jesus is the greatest influencer of all time. His game is top-notch. I mean, He would even influence influencers to increase His sphere of influence and He still does it to date through the Holy Spirit. Talk about generational influence. Remember the Samaritan woman at the well? She seemed like a well-known woman in her town and already had 5 husbands to her name. Jesus influenced her by offering her the value of living water and revelation truth. Soon after, she spread the word of His power to the whole city and this drew out the city to meet Jesus. If you are quite conversant with the trends on social media today, you will notice that famous entrepreneurs and CEOs are finally coming into the spotlight to build a personal brand that would further showcase their brand. They are now using their influence for their profit. Even Mark Zuckerberg was never active in his creation till recently. What about Donald Trump? Trump gathered millions of followers in less than 2 days. The world of influence through content creation and other forms of advertising is now taking over and we Christianpreneurs also need to step up our game. How do we do this? Find out in our latest blog - "Marketing By Influence" Read more.. https://lnkd.in/gipJt_uj #DiaryOfAChristianEntrepreneur #InfluencerMarketing #marketing #BusinessTips

Let's talk about something that's been bugging me lately. 🤔 You know those so-called influencers who organize these hyped-up events with catchy titles and descriptions, and then at the last minute, they go and reschedule? It's frustrating, right? 😤 I mean, it's not just about the inconvenience of having to rearrange your schedule. It's also a matter of respect and responsibility. When you commit to attending an event, you expect the organizer to do the same. 👥 And let's not forget about the impact on the influencer's reputation. Constant rescheduling can leave a bad impression on their audience, making them question the influencer's reliability and credibility. 🚫 In my opinion, influencers should hold themselves to a higher standard. They should prioritize professionalism and consistency, especially when it comes to event planning. After all, their followers look up to them for inspiration and guidance. 🌟 So, let's all aim to deliver top-notch content and honor our commitments. That's how we can earn the trust and support of our audience. 🙌 All right, rant over. Thanks for listening! 😊 #EventEtiquette #InfluencerStandards #ProfessionalIntegrity #RespectfulPlanning #TrustBuilding

The russian roulette technique in influencer negotiations 💣 This is the technique that I have coined and I use it in my negotiations with creator. Its a game of chance with wit+ power dynamics in place. Only the smart ones should try it 😎 ⚫ Sometimes you have to check waters before going all in. In tricky situations where you feel that the influencer has inflated prices, it wont hurt to get another anonymous POC to get his/her commercials. ⚫ Sometimes influencers may play the pricey card after hearing that the brand is from an expensive category - Eg betting/personal finance etc. Think of newer ways to break down commercials without sharing the brand name. Ensure you bring in your value during commercials, a random number will not help. Do your homework before calling them, check how many brands is he working with, understand their CPV and then go all guns blazing on the battleground ⚫ With big influencers, most of the times the negotiation wont close in one round. There might be various variables attached to it, so its ok to take time and understand the right value to close with the creator. You need to pick your time and play the power card without sounding desperate to close the deal. ⚫ Playing with quantity of deliverables, sweetening it with long term associations will help here to solidify the deal

The earth is flat 🌎 The patriarchy is a myth 📢 The Celtics won’t win a b2b championship ☘️ You’re still going to like this post regardless of whether I talk gibberish 🗑️ ⁉️ There’s a well-established phenomenon in social media engagement where posts featuring faces—especially smiling ones—tend to perform better, regardless of the content or caption. 🛜 This is partly due to the psychological effect of human connection. People are naturally drawn to faces because they trigger an emotional response, making the content more relatable and engaging. 📸 Even if the caption is controversial or outlandish, a smiling face or an engaging expression can soften the message or make it more approachable, which could lead to more interactions. 💯 It’s also a key reason why influencers and brands rely heavily on human faces in their content. A person’s facial expression can subtly influence how the message is received—whether people agree, engage, or just feel more connected. Guaranteeeed - in my Charles Barkley voice #NobodyReads #Influencers #Marketing

It’s been a little while since I last shared some insights with my network, and I wanted to take a moment to get back on the horse - I hope I'm not too rusty 😅 As I've started to find my feet in the influencer marketing industry, I've noticed a few things. First of all, influencer marketing is akin to hiring a trusted guide for your expedition, someone who has already navigated the treacherous terrain of consumer trust and engagement. These individuals possess a following, not unlike a faithful entourage, who hang on their every word and recommendation. From my observations, three fundamental insights take the forefront: Authenticity is Paramount: An influencer’s true worth lies in their genuine connection with their audience. A recommendation from a trusted source is worth its weight in gold—much more valuable than a thousand impersonal advertisements. Alignment Matters: Choose influencers whose values and interests align with your brand. A mismatch here is akin to trying to fit a square peg in a round hole—results are likely to be less than harmonious. Engagement Over Reach: While a vast following might appear enticing, the real magic happens in meaningful interactions. A smaller, engaged audience often yields greater returns than a larger, passive one. Although you could get away with ticking at least one of these boxes, going the extra mile and doing your homework truly makes the difference in the long run. ✨ TA-DA, you've been influenced ✨ #Flooencer #InfluencerMarketing

Who sounds more trustworthy: Charlie or Claire? Charlie: “We are an amazing organization that is changing the world.” Claire: “We have won awards for our work, and CNBC featured us for making a difference.” My take: Claire is far more trustworthy because she’s using other people and organizations to validate her company’s work. Third-party validation builds trust with target audiences. This can include: 1. Excellent Yelp reviews. 2. Positive press coverage. 3. Influencer endorsements. It also spreads your message far more quickly. Charlie can only make so many speeches, post so many times on social media, and write so much content. But hundreds of happy clients, dozens of media outlets, and 10 well-connected influencers can spread Claire’s message a thousand-fold faster. Third-party validation is also a bulwark against attacks. Charlie will defend his work; Claire can rely on what everyone else is saying about her organization. How are third-party validators helping you build trust with target audiences? #Influencers #SocialMedia #Prospects

💡 #Honesty and #Integrity in #Professional #Networking💡 I've noticed a growing trend among influencers and training companies promising 1-2-1 help and guaranteed placements, but failing to follow through on these commitments. It's disappointing to see such practices, especially when people in difficult times are desperately seeking genuine support and guidance. 🤝 If you genuinely want to help, please do so with sincerity. Empty promises not only harm individuals but also erode trust in the professional community. Let's strive to be honest and transparent in our intentions. 🌱 To those seeking help: Be cautious and do your research before investing time and money. Look for authentic reviews and feedback from those who have genuinely benefited from the services offered. 🔍 To influencers and companies: Let's build a community based on trust and real value. Your true worth isn't measured by the number of followers you have, but by the positive impact you make on people's lives. Together, we can create a supportive and trustworthy professional environment. Let's choose to uplift and empower each other genuinely. 🌟 #ProfessionalIntegrity #Trust #GenuineSupport #CommunityBuilding #linkedin #influencers #lifecoach #topmate

In a world flooded with influencers boasting about their wealth, I've chosen a different path: One centred on sharing valuable insights and real-life experiences. It's disheartening to see so many influencers painting an unrealistic picture of success, using their riches to sell expensive courses. But I believe there's a better way. Instead of chasing after extravagant displays of wealth, I advocate for transparency and authenticity. I encourage you to be wary of those who focus solely on flaunting their material possessions. True influence doesn't come from showcasing opulence; it comes from honesty and relatability. That's why I admire influencers who aren't afraid to share their struggles and setbacks, offering genuine guidance along the way. In the realm of social media, trust is everything. And trust is built on a foundation of authenticity and sincerity. So, let's choose to follow influencers who lead with truth and integrity, and let's cultivate a community built on genuine connections and mutual respect. #TengYeowLim #SocialMedia #Authenticity #Transparency #Trust

Absolutely agree! 👏 Treating employees badly will do more damage to your brand than anything else. They are your most authentic advocates who live and breathe your brand every day. When employees are happy and valued, their genuine enthusiasm and loyalty shine through, which resonates much more with customers. 💼✨ #EmployeeAdvocacy #BrandLoyalty #HappyEmployees #TrustTheTeam

A good, reputable media contact database is a comprehensive collection of contact information, such as names, email addresses, phone numbers, beats or areas of interest, publication affiliations, social media handles, and pitching preferences. 📃 ⠀ Media databases are invaluable tools for PR professionals, marketers, SEO pros, and anyone else involved in media outreach. ⠀ Databases streamline the process of finding relevant media contacts, enabling users to build targeted media lists for sending press releases, pitches, story ideas, and interview opportunities. ⠀ See how you can unlock the power of a PR media database to your best advantage 🌐 https://lnkd.in/eFtbwpbR ⠀ #PR #Media #Journalists #Influencers #PublicRelations