UFC GYM India’s Post

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Big thanks to all who joined us at the meet and greet! Hosting Merab Dvalishvili, Anshul Jubli, and Varun Dhavan was a pleasure. 3 things to takeaway from UFC Talent Tour 1) Anshul Jubli's Vision for Indian MMA: Anshul Jubli's dedication to paving the way for Indian MMA athletes to reach the UFC is evident. His commitment to establishing an official pathway for Indian talent to enter the UFC is clear from our conversations during the talent tour. Continued efforts like more talent tours and increased fan engagement could attract investors to finally establish the long-awaited UFC Performance Institute. 2) Merab's Strategic Audience Engagement: Merab's upcoming fight against crowd favorite Sean O'Malley highlights the importance of audience engagement in UFC. Despite being a lesser-known fighter, Merab recognizes the significance of capturing the Indian market to boost his odds. In a sport where athletes often peak early, maintaining a strong audience base is crucial for staying relevant on the UFC roster and selling PPVs. 3) UFC's Rapid Growth in India: The exponential growth of UFC's presence in the Indian market is remarkable. Since its inaugural post on January 15, UFC India's social media page has surged to 308k followers, showcasing the immense potential of the Indian market. This organic growth suggests a bright future, with the possibility of major investors like Reliance or Sony entering the market and potentially hosting a UFC event in India within the next five years. However, there remains a cautionary note, reminiscent of the fate of the Indian Grand Prix, which survived only three years. Nevertheless, the recent announcement of Budh hosting the inaugural Bharat MotoGP in 2023 provides a silver lining for motorsport fans in India. Excited for future collabs with Sony Sports Network and UFC India. Stay tuned!

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