Samsung Ads Spotlight, April APAC Edition
Revving up for success! Triumph’s awareness soars with CTV! Bajaj Auto Ltd, one of India’s leading auto manufacturers partnered with Samsung Ads India to drive awareness around the launch of the new Triumph motorcycle. Bajaj Auto Ltd leveraged the data-driven capabilities of CTV, to target their core audience during the four-week campaign. This delivered 6.4M impressions, gained a 14% uplift in purchase intent for the Triumph motorcycle, and 17% across all brand metrics.
To learn more about the campaign and a breakdown of outcomes, click here
In April, Omnicom Media Group (OMG) took a pioneering step in the ANZ market when it partnered with Samsung Ads, to utilise their native advertising solutions across its portfolio of luxury advertisers. Mercedes-Benz and MECCA are among the first Australian luxury brands to incorporate native advertising into their Connected TV (CTV) strategies.
"We are very excited to be partnering with Samsung Ads as part of our campaign to cement MECCA as the ultimate gifting destination, in the lead up to Mother's Day. Leveraging impactful native formats on Connected TVs to engage premium audiences is expected to deliver a significant boost in brand awareness for MECCA and we can't wait to see the results." said Hannah Fillis, Head of Digital Marketing & Media, MECCA Brands.
Learn more about the campaigns here
April was a big month for events in India, including the annual Future of Video India conference, hosted by the Asia Video Industry Association (AVIA). This year, the event's focus was on India's ever-changing media landscape and how the industry can continue to generate revenue in light of escalating costs, regulatory changes, and new technologies like AI/AR being adopted by more and more media companies.
Samsung Ads India's Director of Product Vivek Mishra was a guest panelist at the event, discussing the monetisation of streaming platforms and what revenue streams can be leveraged to generate greater profitability. Thanks to all the other panelists and everyone involved for making it such an enjoyable event. It was great to have so many insightful discussions on streaming and in particular the excitement and interest around CTV and FAST becoming more prominent within this space. Exciting things to come!
Too hot to handle! One of the most anticipated channel launches for Samsung TV Plus Australia and New Zealand was The Hot Ones channel; the popular interview show with hot questions and even hotter wings.
Since its creation in 2015, Hot Ones, hosted by Sean Evans has become a YouTube sensation. Partly, because of the viral moments it's been able to create of various celebrities tearing up over spicy wings but also because of its brand partnerships. Over the years Hot Ones has partnered with notable brands like Pringles and Shake Shack, who've created limited-edition products to align with the show. These viral collaborations have helped grow a cult following into a wider and loyal fan base and with the new launch of its 24/7 channel on Samsung TV Plus, Samsung Ads hopes to make these branding partnerships more accessible to the Australian and New Zealand market.
Read more about the channel launch here
In April, the Samsung Ads APAC team was lucky enough to attend Samsung Australia's showcase event, revealing the new 2024 Audio and Visual range. On display was the latest range of OLED and QLED TVs powered by new AI processors, ushering in a new era of Samsung AI TV.
The new Frame range, which can transform your TV into a work of art was spotlighted, and as part of this, the Music Frame was also highlighted, which is designed to redefine and personalise the listening experience. Safe to say, our Samsung Ads team is excited to work with clients on this new range of TVs.
You can read more about the 2024 range here
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