TelevisaUnivision Advertising’s Post

The first of many AdLab POV's: insights and thoughts from AdLab faculty, executive board, and membership on various happenings in the advertising industry. Our first POV comes from faculty advisor and professor Chris Lee: "In this year's "Big Game" ads, the crowded and ever-growing lineup of celebrities underscores Hollywood's evolving landscape and the enduring quest for stars to maintain visibility. However, it's important to recognize that an over-reliance on celebrity endorsements can sometimes dilute brand messaging, potentially overshadowing the essence of the advertised products and services. As we step into the Taylor Swift Era, the prevalence of celebrities might indicate a growing dependency on fame culture, risking the authenticity of brand-consumer connections. While leveraging celebrity endorsements can initially generate buzz, it's essential for brands to strike a balance. By prioritizing substance and insight-driven strategies, brands must ensure that identity and messaging shine through, fostering genuine engagement with their audience." #superbowl #celebrityculture #taylorsversion #creativecontent #insights #brandmessaging #authenticity

Your customers want to see themselves represented 💯 And we make it super easy to connect with multicultural audiences through: ➡️ Vetted, Diverse Creators 🙌🏾 ➡️ Hyper-Local Activations 📸 Check out our talent [linked in comments] or send me a DM 🫱🏿🫲🏾 #influencermarketing #socialconcultura #inclusivemarketing #socialmediamarketingtips #marketingandadvertising

Love this example from Tottenham Hotspur Football Club. Nailing key creative messaging on TikTok. 🔥 1. Collaborative Authenticity: Partnering with Creators to ensure messaging remains authentic and resonates with the audience. ⭐️ 2. Captivating POV: Putting users in the moment by offering a sneak peek into the experiences they can expect, creating a compelling Point of View. 📸 3. Urgency with Countdowns: Utilizing Countdown stickers strategically to instill a sense of FOMO and driving urgency. ⏰ Kudos to the team Jeremy Bierma, Emily Colvin, SINE Digital, Shook Digital 🧠💡 TikTok for Business Europe

Ever wondered what makes a YouTube ad high-performing? YouTube analyzed the 8,000 top performers & found 5 key trends! ✨Brands are winning with diverse voices, celebrating individuality, sparking wonder, fostering community, and building trust with creators. Tap into these trends for more effective campaigns. #YouTubeAds #MarketingStrategy #BrandEngagement #AdSuccess #DigitalAdvertising

🌟 Exciting news! The latest edition of Perspectives, the Canada Media Fund | Fonds des médias du Canada 's deep dive into industry trends, is now live! This edition features my latest article, "Why We Count: Demographic Reporting in the Media Industry," in Section 4. 📊 In it, I explore various demographic data collection systems, underscoring the urgent need for a unified approach to measure media representation effectively. Such coordination is essential to ensure that EDIA (Equity, Diversity, Inclusion, and Accessibility) initiatives are not only trackable and accountable but also enduring. 🔗  https://lnkd.in/gMc78P7j 👀  I highly recommend reading the entire issue. My colleague Florence Girot and her team have brilliantly captured some of the most pressing topics in content creation today and tomorrow, offering insights that are both global and precise. Don't miss out on this comprehensive overview of what's shaping the future of media!

iHeart also provides access to the most 1P / 3P data and the necessary attribution tools to measure your success. #accesstoall #iheartmedia #data #attribution

The SKP Creative impact is undeniable! In 2023, we made a splash by reaching our clients' target audiences a whopping 41 MILLION times! For us, this is more than a number. It represents the stories told, the brands we ignited, and the captivated audiences we created. Here's to an even more successful 2024 and taking our clients' businesses to new heights! 🚀✨ #SKPCreative #BuildingLocalBusiness

#CasaTikTok x Los Angeles Rams Adage predicts "U.S. multicultural advertising spending is expected to grow 8% to $45.83 billion in 2024." For brands looking to market to multicultural audiences, there's no better way to authentically tell a story than leveraging the power of creators, tapping into their hyper-engaged communities. This past weekend, #CasaTikTok and #BlackTikTok invited creators (and +1s) to a once-in-a-lifetime field suite experience at SoFi stadium to watch the LA Rams game. Typically emerging creators of colors in our programs generate more engaging experiential event coverage. WHY?! Everyone remembers their first game-day suite, movie premiere, award show etc. Our creators' enthusiasm for this exclusive game day experience spilled out into their content and they sure did post about it (#thingswelovetosee)!! Even if the views aren't in the millions - their community is excited to engage, comment, and much more likely to convert to sales, because they feel a part of their journey - many commenting to the effect of "I remember when you were at 1k, I knew you could do big things". Their audience is proud to support and follow along their journey. I encourage more brands to expand their reach by collaborating with more emerging creators of colors.

Discover where to start with #digitalcontent as our panel of Bubble Agency’s Louise Wells, Formidable’s Jon Dyson, BUZZ 16’s Scott Melvin, Restless Films’ Stuart Pollitt and Little Dot Studios Sport’s Fiona Wood (née Staines) share how evolving social and digital platforms are crucial to embrace when looking to attract a wider audience. #ContentSummit24

Introducing the CMF’s second issue of Perspectives, titled Embracing Change. The publication delves into the evolving landscape of the screen industry offering an insightful analysis in four comprehensive sections. ▶️ Conquering Screens In The Race To Profitability ▶️ Connected Audiences ▶️ Interactive Digital Media At The Crossroads ▶️ Key Factors In Building A Stronger Industry Read it here: https://bit.ly/47ohxrU