RAPT Creative Agency

New Product Alert 🏴 RAPT Commerce launched in partnership with AKELO Group and 2Engage / Retail Engage— We are combining data-driven marketing, financial services and in-store activations in already over 10 000 merchants across large, small, spazas and taverns with an active consumer rewards platform with 2.5m consumers all across South Africa’s informal and emerging retail markets. Garreth van Vuuren 🏴 Andrew Weinberg Melanie Campbell Genevieve van Vuuren 🏴 Marco Santarelli 🏴 Wayne Wilson 🏴 Jordan Major Khangelani Dziba - BA, Hons, MA (Brand Leadership) James Cloete Wayne Jenneker Gareth Cliff Andrew Mkandla Curt Attlee Anke Nel 🏴

Leadership 🏴 Garreth van Vuuren 🏴

If you thought Part 1 was packed with insights, wait until you see what’s next. 🌟 Part 2 of our 2025 Marketing Trends explores the rise of sustainability, inclusivity, and creator-driven trust. It’s a bold new playbook for a bold new year. What’s your take on these trends? Let us know below! #MarketingTrends2025 #Innovation #BrandStrategy #DigitalMarketing #RAPTCreativeAgency

2024 wasn’t easy, but it taught us one thing: playing it safe won’t cut it anymore. As Garreth van Vuuren 🏴 van Vuuren, our CEO and Founder, puts it, “2025 demands boldness. The future belongs to those brave enough to throw out the rulebook and build something real.” This year is about bold moves, human-centred strategies and creating work that truly resonates. The rules are new and the only way forward is forward. Let’s make 2025 the year of boldness. 🚀 #BoldMoves #Leadership #MarketingInnovation #RAPT

#BizTrends2025 | Curating the Future: Special Edition Newsletter now out! Showcasing thought leaders from across 19 economic sectors, with a focus on getting you to the future, today. #BizTrends2025 is made possible by our sponsors. Thanks to our headline sponsor RAPT Creative Agency, which also sponsored the Digital, Media, and Marketing trends, to DigicapeSA our Advertising trends sponsor, Lula our retail trends sponsor, ASUS, sponsor of ICT trends, SMEgo from Old Mutual, which sponsors the Entrepreneur trends and the Finance trends and Litha Communications Pty Ltd the Energy & Mining sponsor for helping to curate the future for our audiences. Look out for more trends over the next two weeks and the #BizTrends2025 final Special Newsletter on 5 February.

The future is here and 2025 is bringing a whole new playbook for marketers. 🚀 From human-driven creativity to cross-generational content, Part 1 of our Marketing Trends for 2025 is packed with insights that will keep your brand ahead of the curve. And this is only the beginning. Stay tuned for Part 2, where we dive into even more trends that will shape the year ahead. Which of these trends are you most excited about? #MarketingTrends2025 #Innovation #BrandStrategy #DigitalMarketing #RAPTCreativeAgency

Festive break? Feels like a lifetime ago. The team’s back and already cooking up big ideas. 🍳🔥 When you’re obsessed with what you do, the hustle doesn’t stop - it just gets sharper. 🏴 #RAPT #AgencyLife #CreativeFlow

💡 How do brands today win over the elusive Gen Z market? In our latest article, Keorapetse Mokoena, Strategist at RAPT, breaks down effective strategies for engaging teens and tweens. From tapping into platforms like TikTok to building aspirational product messaging, the key lies in evolving with the audience. 📲Read Keorapetse’s full article to discover actionable strategies to connect with the next generation> https://lnkd.in/dzuGdyAW (Via Bizcommunity.com) #MarketingStrategies #GenZ #BrandEngagement

💡 How do brands today win over the elusive Gen Z market? In our latest article, Keorapetse Mokoena, Strategist at RAPT, breaks down effective strategies for engaging teens and tweens. From tapping into platforms like TikTok to building aspirational product messaging, the key lies in evolving with the audience. 📲Read Keorapetse’s full article to discover actionable strategies to connect with the next generation> https://lnkd.in/dzuGdyAW (Via Bizcommunity.com) #MarketingStrategies #GenZ #BrandEngagement

Change doesn’t have to be scary or boring! *note to self We decided to roll out Slack in an aim to move work chats off WhatsApp and streamline communications, at first I was not the most excited or keen for it, another tool, another process? Sounded like a pain. But here we are, I will say it with my chest that I was wrong, what an amazing tool, and the way our team integrated it and onboarded people just reminded me why we are here and what we are doing. I now love Slack 😂. The team smashed it—adoption was nearly 100% in Month 1, and by Month 2, Slack was the new black. The team took a natural RAPT approach at at, looking at the humans first. We ditched the stale workshops and boring “PowerPoint presos” and had some fun with it. This intro video was part of that, and honestly, it made a huge difference. Change doesn’t have to be painful. If you can make it engaging (even a bit entertaining), people actually want to get on board. The lesson? Even small changes can feel big, but they’re necessary if you want to keep moving forward. And management doesn’t have to be stiff—have some fun with it. Here’s the video that got us started. Feel free to use it for your teams if you’d like. Marco Santarelli 🏴 Melanie Campbell Genevieve van Vuuren 🏴 RAPT Creative Agency Chris Fouche @zamazw Tanya de Jongh The Real Network Jannine Purkiss Surelde van Eeden Mariette Nebuloni Khangelani Dziba (MA) Wayne Wilson 🏴 Eran Brill Gareth Cliff @marvincohen @warrick stock