Seller Interactive

In August 2024, Amazon rolled out a new returns management option called “Grade and Resell.” The option was initially available only to retail brands. But the retail giant just announced it’s open to all FBA sellers. 👇 Grade and Resell is key to recovering value from returned products. It enables you to resell items that are in good condition, even if they have been opened or slightly used. When a product is returned, Amazon inspects it at their return centers. The product is graded as Like New, Very Good, Good, or Acceptable based on its condition. Amazon provides a detailed description of the product’s condition for potential buyers. For electronics, Amazon will power on, test, and reset the item to ensure it works properly. The item is then relisted for sale at a discounted price so customers can have more affordable options. With Grade and Resell, you can prevent returns from greatly hurting your bottom line. Plus, you can attract shoppers looking for good deals by offering pre-graded items. It’s a win-win! Thoughts? #ecommerce #ecommercetips #amazon

DO NOT ignore each generation of consumers. You should understand the differences to craft strategies that will engage them. Here’s how to effectively market your brand to each consumer generation: 👇 1. Gen Alpha They prefer interactive visuals. Preferred platforms are video and game platforms like YouTube and Roblox. Strategy: Partner with a YouTuber and/or consider in-game advertisements. 2. Gen Z This generation prefers short-form videos. Preferred platforms are TikTok and Instagram. Strategy: Collaborate with influencers and social media content creators. 3. Millennials These consumers focus on social media. They consume written and visual content, such as videos, photos, and infographics. Millennials prefer all social media channels and blogs/websites. Strategy: Create informative but compelling how-to articles, engaging podcasts, and video tutorials. 4. Gen X They prefer longer written content including articles and email newsletters for information. They also use streaming services like Netflix. Gen X prefers using Facebook and emails. Strategy: Leverage email marketing and Meta ad campaigns. 5. Baby Boomers They prefer traditional media like TV and print but they also use social media to connect. Preferred platforms are Facebook, TV or streaming apps, or prints. Strategy: Include messages with values and life experiences, blending nostalgia with new possibilities. 🔑But the ultimate key is multi-channel strategy. What about you? What are your strategies? #ecommerce #ecommercenews #ecommercestrategies #amazon

Amazon dropped a lot of bombshells in the Amazon Accelerate. One of those is using AI to deliver sharp marketing messages. What does it do and how it can affect your business? 👇 The AI will: - Gather customer preference - Identify patterns - Intelligently reorders how words are displayed As an example, Amazon gave an example of searching for a pair of “pink aviator sunglasses”. A customer might see this title and not realize this is the pair of pink shades they were looking for. What Amazon’s AI will do is to highlight the keywords into the title to help the customers find the right products for them. Thoughts? #ecommerce #ecommercenews #amazon #amazonaccelerate

Our team attended Amazon Accelerate 2024 and it was a blast! 🔥 Here's a summary of the conference. 👇 1. Amazon plans on leveraging Generative AI and integrating it with the platform. This is to address customer and seller’s problems. Rufus is gonna help customers have a better shopping experience. It will highlight important features from product reviews to allow shoppers with their purchasing decisions. 2. Project Amelia. It’s an all-in-one seller expert that gives personal guidance and support. Project Amelia will advise sellers how to market their product effectively and monitor inventory and sales trends. 3. Amazon will use AI to deliver sharp marketing messages. The AI will: - Gather customer preference - Identify patterns -Intelligently reorders how words are displayed 4. Amazon also unveiled an AI-powered ‘Business Planner’. It is used to set, track, and achieve growth goals for Amazon sellers. It can provide recommendations on how to increase traffic, drive more sales, and reduce cost. 5. Another update we got is an AI-powered tool called ‘Custom Analytics’. Its goal is to combine metrics across your business. It will help identify trends and make data-driven decisions. 6. Better visibility on the Customer Journey Analytics. It will help map the customer journey from awareness, consideration, intent and purchase. With this, sellers should be able to focus on the highest-intent shoppers to drive sales. 7. Enhanced Audience Tailoring Its goal is to connect the previous update which is the Customer Journey Analytics and make actionable steps to drive sales using Enhanced Audience Tailoring. By understanding how shoppers are interacting with your listing, you can set a goal-tailored advertising to get your product sold. 8. Image Generator It takes your product image and puts it in different backgrounds and allows you to create “Live Images” similar to live images captured from an iPhone. Amazon says this will soon be available on Amazon listings which is gonna be a game changer for the future. 9. Product Performance Spotlight With this, sellers can pinpoint causes behind traffic and sales fluctuations with recommended actions to get sales back on track. Compare your products to similar products in Amazon’s store. 10. Leveraging AI to optimize Sponsored Product Ads. Amazon will give recommendations for a campaign’s budget, keyword bids, and additional keywords to target. Each recommendation is backed by a projected sales lift estimate. And that’s a wrap! What update or upcoming feature are you looking forward to? #ecommerce #ecommercenews #amazon #amazonaccelerate

🚨Increase customer traffic with Amazon’s new ad cost control strategy. How? With Amazon Ads’ new Sponsored Brands optimization strategy. 👇 Sponsored Brand's cost control is now available for the “Drive Page visits” campaign goal. This allows advertisers to target performance-based parameters without the guesswork. Success metric: The number of clicks determines the campaign’s success (CTR). Metric-based rule: The ad budget determines the value of each click (CPC). How to use it? 🤔 Simply set a campaign goal with a daily budget and an average cost per click. Do take note of the 2 factors affecting marketing goals and expenses: Targets selected: The machine learning models adjust ads to target relevant shoppers AND other opportunities to increase reach. Bid values: Only pay the least bid amount needed to win. And voilà! You can direct interested shoppers to your landing page or detail page without breaking the bank. 🏦 #ecommerce #amazon #ecommercenews #ads

🚨HEADS UP Holiday season is almost here! Amazon recommends sellers to send your FBA inventory to fulfillment centers in August and September so that they'll arrive before October 19, 2024. 💡Tip: The Capacity Monitor Tool can help you stay up-to-date on capacity limits. You can now view estimated capacity limits for October, and November capacity limits will be available starting August 20. #ecommerce #amazon #fba

🚨BREAKING NEWS Amazon already announced the holiday inventory deadlines. Holiday inventory should be in fulfillment centers between August and September. Take note of these dates. 👇 There will be no overage fee for storage effective July 1, 2024. This means excess inventory will not cost you anything this peak season. To be Prime-badge ready, Black Friday inventory should be received by October 19, 2024. FBA sellers may see lower estimated capacity limits for October and November. November capacity limits will be available starting August 20. You can use the Capacity Monitor tool to stay updated. Amazon’s  fulfillment centers will focus on receiving inventory from September to October. Tight timeline, but if you start preparing now, you can participate in no time. #ecommerce #amazon

Did you know that paid promotions don’t guarantee sales? What does? 👇 The organic advantage. Most sellers shell out for sponsored spots. But in reality, when an organic listing gets bumped down by a sponsored one, consumers aren't as keen on clicking because they still view organic listings as more trustworthy. All in all, shoppers want reliability. And that often means sticking to trusted organic listings. 🤔 So, should you still invest in ads? Sellers walk a tightrope between maximizing visibility and maintaining consumer trust. But why compromise when you can achieve both? It's a matter of balance between promoting products and staying genuine in the constantly changing online shopping world. #ecommerce #ads #ppc #amazon

Social media plays a key role in boosting brand awareness and reach. Evolve from search engine optimization to multi-platform organic optimization using these tips. 👇 1️⃣Know your 3Cs: company, customers, and category Develop marketing materials that share your story, connect with your audience, and compete with the content produced by prominent brands. Identify KPIs and conduct surveys and competitor analysis. 2️⃣Segment and target for better personalization Identify which groups are most likely to convert and come up with ideas to make it happen. Divide your target market into smaller groups according to demographics or geography. Once you have these basics down, you can proceed to supplementary ones, including brand positioning, media planning, and full-funnel measurement. Thinking of running Facebook Ads for FBA? Avoid these rookie mistakes! 🚫 1. Not optimizing your listings It can prevent you from capitalizing on ranking boosts, and it can attract traffic that’s not particularly beneficial for your business. 2. Sending your traffic directly to Amazon It can be a bit tricky as it has its pros and cons. Sending your external traffic directly to your listing may cause you to miss out on certain things, such as being able to create a customer list. If you send your external traffic to a landing page instead, you have the opportunity to ask your customers for their contact details, allowing you to create a customer base. 3. Lack of split testing The lack of split testing or using poor A/B tests can prevent you from knowing whether or not your FB Ads are reaching your target audience. #amazon #ecommerce #socialmedia #facebook #ads

Selling on Amazon is not just about the listings. You also need to have a strong presence to sustain your growth on the platform. Here are 4 ways to do that: 👇 1️⃣Draft impactful product pages What better way to stand out among millions of listings than having professional-looking pages? Tip: Use high-resolution images and videos, keep your highlights (bullet points) concise, and include all the necessary information like product dimensions, variations, built, etc. 2️⃣Create content for maximum exposure In short, optimize your copy for discoverability by leveraging SEO best practices. Don’t forget to be creative! Tip: Use relevant keywords that align with your product and branding in your listings, storefront, and ads. 3️⃣Use an omnichannel strategy While Amazon has a solid intent-based audience, your brand shouldn’t exist only on this platform. There are other selling channels outside Amazon that promise good sales and prominent exposure. Tip: Cross-post in other marketplaces and link your Amazon product pages. Just make sure to be consistent with your creative assets across the platforms. 4️⃣Encourage reviews Having a decent number of customer feedback helps you build your brand’s credibility and foster a relationship with your buyers. Tip: Review Amazon’s guidelines on customer interactions to avoid violations, such as “begging” for 5-star reviews. #ecommerce #amazon