GMPVC German Media Pool GmbH

GMPVC German Media Pool GmbH sets up new EUR 15m venture capital fund to support its media for equity portfolio and invest in the next generation of consumer startups. We are very proud to announce the first closing of our new EUR 15m cash venture capital fund today. The new fund, GMPVC Opportunities I, is focused on consumer-facing and B2C-enabling startups of any stage across Europe. Investors in the first closing are family offices and media groups, including several long-standing partners and shareholders of German Media Pool.   With this new fund, we now have the capability to support our existing portfolio investments in cash rounds, after an initial media for equity investment. By investing media as well as cash, German Media Pool can now act as a specialised partner for consumer-facing companies and their enablers across all entrepreneurial stages.   In the last years, we are proud to have worked hand in hand with the founders of some of the most successful consumer-facing startups in Europe, including ABOUT YOU, momox AG, CLARK, Sanity Group and Grover. In order to accelerate their growth plans, we provide our startups with a tailored bouquet of premium media. Our new venture fund allows us to extend our range of support to our founders on their journey in building Europe’s next generation consumer businesses.   Both funds, German Media Pool and GMPVC Opportunities I, will be led by the same set of Berlin-based Partners, Aljoscha Kaplan and Dennis Ahrling. Aljoscha founded German Media Pool in 2011 together with Niko Waesche . Dennis joined the fund in 2018 and was today promoted to Partner position, at both the media for equity fund German Media Pool as well as the cash fund GMPVC Opportunities I. They are supported by Head of Finance Christina Meyer-Grunwald, Media Operations Manager Carolin Strelow and Investment Associate Wen Hao Cheok. #venturecapital #startups #europe #investment #mediaforequity

Media for equity is firmly on the rise — but what’s in it for startups? 🤔 Our very own Amelie Bahr shared her views with Sifted alongside fellow investors and experts Vinay Solanki from Channel 4 Ventures 4, Sheena Amin from ITV AdVentures, Diana Florescu from mediaforgrowth (MFG) and Caspar Lee from Creator Ventures.💥 The bottom line: use the high reach of traditional media (provided through media for equity at a discount) to increase traffic and build trust. 💙 We also loved reading from startups who have benefited from media for equity, including Finn Age Hänsel from our portfolio company Sanity Group and Pete Sharman from THIS™. 🤩 Thanks Sadia Nowshin for the nuanced piece! You can find the full article in the link in comments👇

🚨 $1m in TV budget up for grabs 🚨 Our partner mediaforgrowth (MFG) has teamed up with RTL2 Fernsehen GmbH & Co. KG, Channel 4 Ventures, ITV AdVentures Ignite and M6 Publicité to award three standout founders in the upcoming MFG program with up to $1m in media budget. 🤩 Apply now through the link in comments to be considered👇

There’s a new generation of German lovebrands — just ask our friends at Jung von Matt START. 👀 Their Startup Brand Ranking identified the top consumer startups of 2024, including GMPVC portfolio companies such as Grover, ABOUT YOU, Wellster Healthtech Group and Blaue Helden. 😍 We also loved to see companies like KoRo, Lieferando and Zalando among the top 10, all of whom have benefited from media for equity, suggesting our approach can be highly successful in driving long-term brand building. 👏 Simon Knittel Paul-Christian Brenndörfer

“Since we began investing in TV advertising, our business performance has exceeded expectations.” — an actual quote by one of our portfolio companies 🤩 Since launching their TV campaign, PKW.de saw… ✅ 200% increase in branded search traffic ✅ 20% increase in the number of leads ✅ 12% increase in user engagement Dive into the full numbers in our latest article (link in comments)👇 Christopher Kallhoff Matthias N. Diana Florescu Maria Rodideal

📣 Is your startup fundraising in the next 6 months? 📣 Then apply now to Focal’s W24 demo day through the link in comments (it only takes 7 minutes!). 👇 Even those who don’t make it to demo day can get introductions to over 250 leading VCs, making this one of the highest leverage activities you can do for your fundraise. 💥 #focal #startup #fundraising #vc #demoday Issie James Joel Hambly Taos Edmondson, CFA Hector Mason

Are you a startup looking to raise media for equity? 👀 ...then take advantage of mediaforgrowth (MFG)'s tailored program for media fundraising. 🤝 Applications are now open for the October cohort👇

The data speaks for itself: media for equity is on the rise 📈 But what kind of startups — and media companies — are best suited for it? 🤔 Our very own Niko Marcel Waesche shared his views next to mediaforgrowth (MFG)’s Diana Florescu and Channel 4 Ventures’ Vinay Solanki. Thanks to Robert Lavine and Global Corporate Venturing for this thoughtful piece 🤝 link in comments 👇

*Anzeige 𝐖𝐚𝐬 𝐡𝐚𝐛𝐞𝐧 Zalando, Pinterest 𝐮𝐧𝐝 Lieferando 𝐠𝐞𝐦𝐞𝐢𝐧𝐬𝐚𝐦? Alle Startups haben ihr Wachstum durch Media for Equity — den Tausch von Werbeplätzen gegen Anteile — beschleunigt. 📈 Trotz dieser und vieler anderer Erfolgsgeschichten ist #MediaForEquity nach wie vor mit Vorurteilen behaftet. Laut dem führenden unabhängigen Media for Equity Fonds GMPVC German Media Pool stimmen diese schlichtweg nicht. ❌ So führt Media for Equity zu vergleichsweise niedrigerer Verwässerung und kann digitales Marketing, das längst keine Wunderwaffe mehr ist, optimal ergänzen. Finde in diesem Artikel selbst weitere Gründe heraus, warum Media for Equity eine sinnvolle Investmentoption ist 👇 Link in Comments!

Cool Japan Fund クールジャパン機構, welcome to the Grover investor community! 🤝 As Europe's leading tech rental business, Grover is already distributing many Japanese products to its customer base. We're convinced this is a match made in heaven to further strengthen the ties between Japanese tech and European consumers. 🤩