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Late to the game here but wanted to share my key take-aways from Call and Contact Centre Expo 2024 in London the other week. With multiple suppliers presenting fast AI driven contact options like chatbot etc and potential customers all discussing how to get effective personalized communication on site. The challenge comes when trying to balance and optimize the different contact options. Chatbots don't sell, and direct sales contact should not do support! Siteowner and Head of CX  have now a fast array of engagement tools  like pop-up, chatbot, whatsapp and contact forms etc etc. Running all of these on the website at once will both damage the website experience both from a CX and UX perspective resulting in lower conversion and poorer customer satisfaction.  bmetric has helped several companies on how to get the right engagement in front on the right site visitor, we are able to do this based on three key factors: - Our engagement layer between site and site visors enables our clients to trigger the right engagement based on both available data and on site behaviour. - Full service with years of best practice from several different industries allow us to set up the right engagement strategy and make your whole marktech tech stack fit together and thereby optimising your website real estate without any inhouse technical dependencies.  - Reliable Data Insights, we are able to provide you with the confidence in performance reporting for you to be able to optimise your website engagements. Going into 2025, don't let these challenges hinder your growth, let us see if we can potentially help you unlock your website potential. #CCC24 #CX #CXInnovation #CustomerExperience #Conversion #websiteowner #datainsight #chatbot

It's time for episode 3 of "It Depends, But..." Join Mads-Emil Sýkora Larsen, CEO and co-founder of bmetric, as he addresses a question that could offer new insights in a digital-driven landscape. 🧠❓ Why should businesses care about offline conversions? Watch now to discover Mads-Emil's perspective 🎬

MeasureCamp Stockholm Honestly - left with slight office-envy of what Conversionista! and Eidra have done with their new place. It created an amazing atmosphere for a day of geeking out on analytics. Maybe that’s why we saw a rush to present. So much so more rooms opened up along the way. It’s really great with a format with (many) smaller rooms to foster conversations during the presentations and attending topics that's acutely relevant. Luckily I had the opportunity to talk on a topic I’ve worked with the past decade: “Webanalytics Approach to Offline Channels”. A slightly more technical topic than I’ve addressed the past year on MeasureCamps, but still acutely relevant on how to establish a feedback loop for optimisation. The commercial considerations (The extreme bias and loss of revenue ignoring offline data) and the technical considerations (It’s more difficult because it’s abstract - not necessarily in application). Thanks to everyone taking part and an engaging conversation (none mentioned, none forgotten). I had the chance to join in many interesting conversations and talks, but what stuck out to me was Niroshan Samuel and Malinda Senanayake approach to micro-experimentation, content creation and velocity. Trying out copy and design at a speed most organisations give up on, being bogged down by compliance and approval flows. But the numbers speak for themselves and love the approach. Thanks to the full team at MeasureCamp Stockholm - Great to catch up with everyone and until next time! Karoliina "Liina" K. Weiwei Liu-Schröder Jon Su Chris Beardsley Steen Rasmussen Peter Meyer Gunnar Griese Lotta Holm Mikko Piippo Jonas Velander John Ekman Milo Bengtsson Simon Dahla

Analytics top people? Need some great people and new faces to follow for digital analytics and CRO? Then you'll hopefully enjoy the Fabulous 15, our speakers from Web Analytics Wednesday last week in Copenhagen. Frederik Werner Michael Aagaard Michael Pirker Iain Murphy Danielle Verniece Duncan Tommi Palasvirta Nikola Krunic Jomar Reyes Steen Rasmussen Mads-Emil Sýkora Larsen Matthew Brandt Robert Alexander Johnson Katrine Naustdal Tiffany J.D Chrilles Wybrandt Hope to see you in Copenhagen for our next edition on April 30. Link to Free ticket in comments, we are still working on the program. Interested partners and sponsors should reach out to Jomar to hear more.

Yesterday, I had the pleasure of attending the Bonnier News Martech Summit in Stockholm. As a representative from bmetric it was a fantastic opportunity to gain insights and do some valuable networking. It was especially interesting to hear from Henrik Höglin at Kivra about their incredible growth journey, including some unexpected challenges—like having users compare Kivra to an STD! Emma Storbacka from Avaus also shared an excellent best practice guide for CMOs on securing budgets and CFO buy-in when purchasing new tech solutions. I believe we in tech sales have a lot to learn from this to better facilitate and streamline the process. Key challenges faced by CMOs and digital marketing managers (based on the martech report presented at the event) align closely with what we at bmetric are committed to solving: • Lack of Resources: Many companies lack the manpower, knowledge, and processes to effectively implement and execute martech solutions. Combined with limited time and poor knowledge transfer, this can result in failed projects. bmetric full-service offering—from content creation and integration to data analysis—helps reduce technical dependencies for our clients. • Budget and ROI Pressure: There’s still immense pressure to execute without increasing budgets unless clear ROI can be demonstrated. At bmetric, we offer simple, budget-friendly pricing, serving a range of clients from large enterprises to SMEs and e-commerce businesses. • Focus on Customer Experience: Marketing managers are increasingly seeking solutions that improve customer experience. With the rapid rise of AI tools, there’s growing demand for more granular and personalized communication and segmentation. One of bmetric core strengths is personalized content offerings designed to boost conversions and lead generation. Looking forward to next year’s event!