AgoraPulse

Don't miss the upcoming MarTech show featuring 🚀Asaf Yanai, Co-Founder and CEO of Alison.ai. Learn about the latest trends, innovations, and strategies shaping the MarTech landscape. Get insights into AI-powered marketing solutions and how they can benefit your business. 📌Mark your calendars: August 28th at 1 PM ET for a LinkedIn Live co-hosted by Mike Allton and Robin Dimond Attend the show here: https://lnkd.in/gqB36hv6 #martech #adcreative #ai

Agorapulse or Sprout Social/Hootsuite/Brandwatch/Meltwater 🤔? Selecting the right social media management tool can be a daunting task that many Social Media Managers would rather avoid. However, choosing the right tool can significantly save time, boost productivity, and enhance collaboration with colleagues or clients. While planning and scheduling content in advance is a crucial step, for large teams, it's essential to consider additional factors: - Collaboration: Does the tool facilitate seamless collaboration processes for large teams? - ROI Measurement: Can the tool help my team quantify the return on investment of our social media efforts? - Support: When challenges arise, is the Support team readily available to assist? 💡Remember: Don't solely rely on our (or G2's) opinions. Take advantage of our free trial or request a demo to personally evaluate our tool. 📌You can read the full article here: https://lnkd.in/gsKEqnbM #socialmediamanager #socialmediamanagement

How to build the right tech stack for your business? Join Mike Allton, our Chief Storyteller, for a panel discussion hosted by Adriel. Mark your calendar for September 10th. 📌 Register here: https://lnkd.in/dX2AAiKt

The relief you feel as a Social Media Manager when you are instantly notified if your post failed to publish 😎… Slack 🤝 Agorapulse provides the best way to stay informed, effortlessly collaborate with your team (or clients), and take timely action as soon as you receive an Agorapulse notification via Slack. You will receive an instant notification when: - An inbox item is assigned to you - A post for publishing is assigned to you - A post assigned to a collaborator is approved or rejected - A post fails to publish This seamless collaboration helps improve your team’s productivity and prevents any oversights.

What if you could analyze your ad creatives' performance and gain actionable insights in under a minute? Advertisers face a daunting challenge when it comes to understanding the true impact of their creatives across platforms like Facebook, Instagram, Google, and TikTok. The "black box" problem leaves them in the dark, relying on inadequate traditional methods like A/B testing, leading to guesswork and inefficiencies. This lack of detailed, actionable data results in wasted resources and time, with advertisers unable to optimize their strategies effectively. The frustration of costly and ineffective testing pushes brands to seek better solutions. On Aug. 28, we have Asaf Yanai, CEO of Alison.ai, joining us to explain how AI can revolutionize creative analysis. Asaf has over 15 years of experience in driving technological innovation and transforming industries. With a background in strategic roles such as VP of Growth and Head of Media Buying at top online marketing companies, Asaf leverages his expertise to lead Alison.ai in revolutionizing creative analysis with AI. His entrepreneurial journey, marked by successful ventures and a relentless pursuit of progress, makes him a true inspiration in the tech industry. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Asaf Yanai about: 🔶 Revolutionary Analysis: Understanding how AI can analyze ad creatives' performance and provide actionable insights in less than a minute. 🔶 Solving the Black Box Problem: Learning how AI platforms like Alison.ai address the lack of granular data in social media advertising. 🔶 Practical Applications: Insights into how brands can implement AI-driven creative analysis to optimize their ad strategies and reduce costs. Tune in live and get your questions answered.

What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes? Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues. When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, often with limited success. What are our options? That’s what Carlos Gil is here to help with. Carlos is a marketing expert with over 15 years of experience, specializing in driving ROI through growth marketing, social media strategy, and content creation. Currently the Brand Evangelist for GetResponse, Carlos is also a sought-after public speaker, author, and consultant. He’s known for his innovative approaches to integrating social media and email marketing to build strong, future-proof brands. Carlos shares his expertise through speaking engagements at major industry events like SXSW and Social Media Marketing World, and his work has been featured in notable publications such as CNNMoney, Inc. Magazine, and Social Media Examiner. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Carlos Gil about: 🔶Channel Integration: Understanding how to integrate social media and email marketing to create a diversified and resilient brand strategy. 🔶Practical Strategies: Learning actionable steps for leveraging the strengths of both channels to enhance reach and engagement. 🔶Future-Proofing Techniques: Insights into building a brand strategy that can withstand changes in the digital landscape, ensuring long-term relevance and success.

The biggest mistake brands make today: relying on a single channel Over-reliance on a single platform, like social media, can leave brands vulnerable to sudden changes... 📌 Join us today for a valuable session with Carlos Gil from GetResponse to explore this critical issue and discover how to build a more resilient marketing strategy.

🧡 Thank you, Ashley Rector (Quimby Digital), for sharing this excellent example of how tracking Social Media ROI can effectively demonstrate agency value to clients.

According to PwC’s global crisis and resilience survey in 2023, 69% of business leaders reported experiencing a crisis over a period of five years, and yet only 35% of survey respondents had a crisis response plan that is crisis agnostic. Odds are you and your organization fall into the bravely ill-prepared lot that hasn’t devised a plan for when a crisis hits. How will you know when a crisis is happening? What will you post on social media? How will you respond to comments and backlash? Chad Israel shares many tips in his interview on the Social Pulse Podcast: Retail Edition on your favorite podcast player! 🎧

What if you could revolutionize your digital agency's operations with the latest cutting-edge technology? Digital agencies today face the challenge of managing complex workflows while maintaining efficiency and delivering high-quality results. Traditional methods often prove inadequate in handling the increasing demands of clients and the dynamic nature of digital marketing. Inefficient workflows lead to bottlenecks, resource wastage, and subpar client experiences. Agencies struggle to keep up with the fast-paced digital landscape, resulting in missed opportunities and declining competitiveness. Today, we are joined by Anne Cheng, an award-winning executive and CEO of Supercharge Lab. Anne will share her insights on how digital agencies can leverage AI and machine learning to streamline operations, optimize workflows, and deliver more personalized services. With her extensive experience in business and marketing strategy, Anne will guide us through the methodologies and technologies that can revolutionize the way digital agencies operate. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Anne Cheng about: 🔶 Innovative Integration: Understanding how digital agencies can leverage AI and machine learning to streamline operations and improve efficiency. 🔶 Operational Optimization: Learning methodologies to enhance both creative and operational processes for seamless end-to-end workflows. 🔶 Practical Applications: Insights into real-world applications of advanced technologies in digital workflows and how they can deliver personalized client services. RSVP to tune in live and ask questions.