BetterContact

We just unearthed 10 opportunities with VPs of marketing yesterday for a client in the SEO space. How did we do this? We tested multiple trigger events: ➡ We pulled influencer post likers with a 4-step account qualification process We used the client's SEO expertise to train a GPT to craft personalised optimisations based on the prospect's website. (This pulled in a lead per 60 prospects but was a low-volume list.) ➡ We engaged enterprise-led software companies and settled on 3 different criteria for us to reach out. With a pretty creative and relevant offer. (This hasn't pulled in any leads so far...sad face :/) ➡ We reapplied the "star alignment" conditional outbound approach with less personalisation with SaaS companies that had an established product-led engine. This trigger was the winner 🌟 (We got a lead per 30 prospects) The lesson we learned: relevance and offers are key. Split test your offer and your criteria for outbound, and always be testing. Outbound for SEO agencies is regarded as a tough exercise, but you can get responses in almost any industry if your timing, relevance, offer and targeting are right. Side note: We had a dodgy domain which was hurting deliverability, this custom report Instantly.ai helped me find it :)

I'm flooded with messages from agencies struggling with bad contact data for their clients - all facing the same issues The 3 most common ones (and how I usually answer): 1. Bad coverage 2. Bad quality 3. High prices So basically every dimension that matters in data: Quality, Coverage, Pricing Here are my takeaways for each of them: 1. Bad Coverage Most agencies use 1 data source. The big problem here: On average, one provider finds 30-50%. In practice, these agencies miss out on a ton of leads. (and eventually paying customers) The good thing: the providers are complementary. One finds data which the other one doesn't. 2. Bad quality Many tools like Apollo say their emails are verified. But in practice, over 35% are actually invalid. (we have a lot of data on that) Especially tricky for phone numbers, which are hard to verify. 3. High prices ZoomInfo, Cognism etc. - good solutions. But the data landscape has changed. These days, you get the same data, without: a) yearly, upfront commitments b) astronomical prices That's why we built BetterContact Combining 20+ premium data providers in one. 1. Bad coverage -> the maximum you can get 2. Bad quality -> multiple verification layers embedded 3. High prices -> a fraction of the price, no yearly commitments Are you facing similar problems? 👇

10 sales tools to find your customer's email Find more emails, book more calls. In our agency, we've mastered the art of finding verified emails to boost our outreach efforts. The tools we recommend are: → BetterContact → BounceBan (Verify risky emails without sending messages) → LeadMagic → Clay Swipe to learn more! _____________ I'm Bjion Henry 👋 Click my name + follow + 🔔 Book 3-5 meetings per week on autopilot, using AI Sales Reps ─ navreo.ai

In 2022, we created a new method named 'waterfall enrichment'. In 2024, I believe in it even more than 2 years ago. The main idea behind this method: 1. Only 1 subscription needed to access +20 data vendors 2. A verification system built in testing for validity 3. Only getting charged for actually valid data The biggest advantage is: You only get charged when it's verified. If you use a single data provider: You pay for every found data point (+ verification). Have you ever tried waterfall enrichment? 👇

🎉 Last week, we got listed as an official app on Make To this day, I'm a heavy Make user - and I love it. Automating processes. Building (complex) workflows. Generating leads on autopilot. That's why I'm even more excited for this partnership! You can now connect BetterContact directly to: 1. Your CRM 2. Outreach tool 3. Your sheets ...with more than 1800 apps Big thank you to the Make team for all the support! (and investing that much in our partnership) Are you currently using an automation app? 👇

We've changed the way to find mobile phone numbers - here's how Everyone who ever looked for them knows: They are: 3. Expensive (very) 2. Vendors require annual commitments 1. Hard to find (one vendor only finds a small %) Over the last 9 months, we: 1. Tested and evaluated over 20 data vendors 2. Found the best way to verify mobile numbers 3. Maximized the provider order for coverage and quality '00000 of tested enrichments later: We found the 9 best and partnered with them. The best thing: All of them in 1 subscription. You can now find 5x more mobile phones from: 1. RocketReach 2. People Data Labs 3. Datagma 4. ContactOut ...and many more in one tool. See here how it works 👇

After 4 years in B2B sales, my question is: Is AI the game-changer we've been waiting for? Four years in B2B sales have shown me how rapidly things are changing, especially with the rise of AI tools like Clay, the democratization of B2B data, and ChatGPT for research and content. These innovations have transformed how we find and connect with customers. It’s exciting, but also overwhelming, so many tools, so little sales... I’m noticing a big gap between what these tools can do and how they’re actually being used day-to-day. Sales has become more technical, but many salespeople are struggling to keep up, even the agency experts that I talk to are overwhelmed. Here is my prediction: Prospecting: - Old Way: Manually searching using 1 data provider and Google/Linkedin for account and lead qualification. - Semi-Automated: Using Clay & AI to scrape data, but still needing verification and technical knowledge. - AI Assisted Future: AI gathers and analyzes data from B2B data providers to give context-rich lead profiles and accounts. Communication Tools: - Old Way: Relying on channel such as email. - Semi-Automated: Multiple tools for outreach, but still needing manual input. - AI Assisted Future: AI ensures accurate contact details and suggests the best outreach methods. Outreach Strategy: - Old Way: Sending generic emails to large, unqualified lists and calling without proper prep. - Semi-Automated: Using templates and generic info with some personalization. - AI Assisted Future: AI crafts personalized messages to the right prospect with the right offer bases on more relevant data points. Contact data: - Old Way: One Provider of "all data" - usually unverified and not that many phone numbers. - New way: Waterfall enrichments like BetterContact with 20 data sources for phone numbers and emails with verification (AI... I personally don't want all our phone numbers and emails on any AI servers...) I believe the future of sales lies in AI assisted sales reps and context-driven strategies. AI will not only automate tasks but also create highly specific account and lead lists, helping us build genuine relationships with customers. No matter how technical, the right message to the right person will always be relevant. All in all, I see the future of B2B sales to become easier for the average non technical sales person to use, not more technical. I see a time of efficiency, making 1 sales person do the work of 5.

Cold emailing became even more overwhelming this year. New regulations, a vast amount of new tools, AI usage etc. Here is a solid 5-step plan for to crush it: 0. Email Providers Make sure to use 2 email service providers. Don't only stick to G-Suite, but consider Outlook as well. 1. Check your set up Get a secondary domain at Namecheap, GoDaddy, or elsewhere. Use MxToolBox to check if SPF, DMARC, DKIM are set up. 2. Warm up your emails Use Instantly.ai/Smartlead to build a sender reputation. This will help you to increase deliverability. 3. Use trusted contact data Find leads from Sales Navigator/Apollo. Use BetterContact to find & verify email addresses. AI-waterfalling will give you access to 20+ data sources. For maximum accuracy, bounce verification layers are included. 4. Automate your outreach Again, use Instantly.ai/Smartlead to automate your outreach. This will increase your efficiency and allow for scale. 5. Monitor your campaign health If you use Google, use Postmaster to monitor your spam rate. Stay below 0.1% spam rate, as >0.3% can be destructive. To check your domain reputation, use MxToolBox. All of these tools offer free trials. So no need to commit/buy anything. Did I miss anything? 👇

Identify your website visitors and DIRECTLY call them We've been using this workflow for 2 months. It helped us to turn every 3rd connect into a paying user. RB2B and BetterContact have a free trial. Nothing to lose (only to gain some new customers). We push the data directly to Slack, but you can push it to: 1. Your CRM 2. Your power dialler 3. Your sheets …everywhere you want Template link in the description 👇 P.S. sorry for the bad video cuts, still a newbie

Just built a new 20-step email/phone waterfall in Clay & BetterContact for less. Right now, you might use the standard waterfall in Clay. It's not too bad. I've found that you get around 50-60% of leads through this approach. However, BetterContact leverages 20+ data sources in one-flow, I've found a nice way to connect this to your clay table and spend the same amount which you would for your standard waterfall. What does this mean? You will find 10-30% more emails from your lead list aka...more leads. Here is what you need: ➡ Better Contact account ➡ Clay Explorer plan + this template here: https://lnkd.in/eG9Rfb7C You can copy this straight to your workspace. p.s. you only pay for the valid data