Saatchi & Saatchi Propagate

Alisha Furniturewalla, Vice President, Saatchi & Saatchi Propagate shares her insights with BestMediaInfo’s Niveditha Kalyanaraman on the how the trend of one second reels is emerging to be one of the more creative ones in recent days. According to her, leveraging these techniques will help boost views, engagement, and conversions, and leave a lasting impact on the audience. Read more: https://lnkd.in/dq6GupJ7 Paritosh Srivastava, Snehasis Bose, Prachi Bali, Publicis Groupe Publicis Groupe India L&K Saatchi & Saatchi

Speaking at a panel at afaqs! Marketers Excellence Conference, Oindrila Roy, Managing Director, Publicis India, delved into how Sales is an integral part of the Marketing function for brands today. Oindrila emphasised that while sales is essential, effective marketing is key to supporting it. Contributing to the discussion, she also highlighted the growing importance of ethical advertising using first-party data. Paritosh Srivastava Snehasis Bose aman mannan Shitu Anand Patil Lokesh Sah Publicis Groupe India #PublicisIndia #MarketersExcellenceConference #SalesVsMarketing #MarketingTrends #PanelDiscussion

At Publicis India, we believe that shared values, a strong culture and ownership are the bedrock of enduring client relationships. In a recent interview with Kashmeera Sambamurthy of Storyboard18, our Managing Director Oindrila Roy shares insights into our agency’s culture and the groundbreaking Boss Lady Program, aimed at nurturing the next generation of women leaders. Paritosh Srivastava Snehasis Bose aman mannan Shitu Anand Patil Lokesh Sah Publicis Groupe Publicis Groupe India #WomenInLeadership #AgencyCulture #PublicisIndia #Leadership #Empowerment

It's fun time with our furry friends. Take a look at how our employees brought their best buddy to work and made a Pawsome Day out of it. #FunAtWork #Pawsome Paritosh Srivastava Snehasis Bose Ekta Relan Kartik Smetacek Rohit Malkani Atin Wahal Samir Shanbhag Debarjyo Nandi Prachi Bali Tejal Shastri Ameya Joshi Girish Joshi Mayur Shetty Publicis Groupe Publicis Groupe India Saatchi & Saatchi Propagate

How we used a dying art form to correct a social wrong.   Raja Parba is a unique festival in Odisha that honors the menstruation of Mother Earth. However, in some parts of Odisha, a girl experiencing her first period is isolated and kept in an outhouse for five days. During this time, she is forbidden to interact with society or her family, as it is believed that even her shadow is impure. These outdated beliefs continue to oppress young girls, particularly in regions where menstruation is stigmatized yet ironically, celebrated. Using Rabana Chhaya, a dying, traditional art form of shadow puppetry from Odisha, Zee Sarthak tells the poignant story of a girl subjected to this taboo and orthodox thinking. This powerful film, part of Zee Sarthak's Naali Bindu initiative, aims to raise awareness and challenge menstrual discrimination. Watch our new film to witness this touching narrative and join us in the fight against menstrual taboos. Team Credit: Client: Zee Sarthak Chief Channel Officer, ZEE Sarthak: Pratik Seal Senior Brand Manager – Marketing, ZEE Sarthak : Biswa Ranjan Baral Agency: L&K Saatchi & Saatchi CEO – Paritosh Srivastava Chief Creative Officer: Rohit Malkani Executive Vice President – North & East: Hindol Purkayastha Executive Creative Director: Debanjan Basak Creative Director: Vikas Gaur Copywriter: Himani Chhabra Associate Vice President: Anamika Ganguly Brand Director: Arpita Elias Director: Pritha Chakraborty Production House: Flying Leaves Snehasis Bose Ekta Relan Kartik Smetacek Atin Wahal Samir Shanbhag Debarjyo Nandi Prachi Bali Tejal Shastri Ameya Joshi Girish Joshi Mayur Shetty Publicis Groupe Publicis Groupe India Saatchi & Saatchi Propagate

While an appraisal means more disposable income, it also brings about an opportunity to systematically plan investments to achieve all kinds of goals. This appraisal season, Saatchi & Saatchi Propagate along with HDFC Mutual Fund has created a short video series where we show the audience how to make the most of their raise and secure their #LifeKaAppraisal. Watch the series now! #LifeKaAppraisal. Watch the series now! Creative Team: Senior Creative Director: Chetan Kapoor Associate Creative Director: Shiv Prakash Nadar Copywriter: Lakhan Varma Senior Art Director: Bhavana Jambhale Strategy Team: Group Chief Strategy Officer: Snehasis Bose Associate Vice President: Maulik Kalamthekar EVP: Prachi Bali Account Management: Vice President: Isha kapoor Brand Director: Ashriya D'souza Associate Brand Director: Aditi Gupte Brand Team: Chief Marketing Officer: Harish Narayanan Associate Vice President: Vishal Kapoor Brand Manager: Bhargavi Modgil Management Trainee: Hanisha Mody Production House: CornerPixel Studios

We at Saatchi & Saatchi Propagate are all about perfect wins & what better way than to rejoice Team India's perfect victory than by sharing Ferrero Rocher Moments! Watch as Sara Ali Khan shares excitement filled moments with her buddies & take your cue on how to celebrate India's upcoming wins with Ferrero and the chant of INDIA, INDIA!!! Creative Team: Executive Creative Director: Sudarshan Sudevan Creative Director: Delna Shroff Copywriter: Astha S. Shirley Tayshete Senior Art Director: Warren Leslie Jacob Account Management Vice President: Isha kapoor Brand Director: Ashriya D'souza Senior Brand Associate: Aayush Sharma Brand Team: Regional Marketing Manager : Zoher Kapuswala G.M. Marketing : Saurabh Suri Jr. Brand Manager: Tejasvini Verma Production:  Agency: Collective Creative Labs Business head/Ops Production: Sanjana Jain Director: Udit Jawarani Creative Producer: Rahul Dagli

Here's how we brought in #WorldBicycleDay. Our Cyclothon event ‘Wheel O Tribe’ found stellar participation as people gathered in large numbers and pedalled their way to fitness and fun. Take a look at how that went. #Pubfit Paritosh Srivastava Snehasis Bose Ekta Relan Rohit Malkani Kartik Smetacek Atin Wahal Samir Shanbhag Hindol Purkayastha Debarjyo Nandi Prachi Bali Tejal Shastri Ameya Joshi Girish Joshi Oindrila Roy aman mannan Shitu Anand Patil Lokesh Sah Mayur Shetty Publicis Groupe Publicis Groupe India Saatchi & Saatchi Propagate Publicis India

We’re filling the trophy cabinet again! Last night at Goafest 2024 we walked away with 6 Metals. Kudos to the winning teams, our clients and the L&K Saatchi & Saatchi family that slays together! Paritosh Srivastava Snehasis Bose Ekta Relan Kartik Smetacek Rohit Malkani Atin Wahal Samir Shanbhag Hindol Purkayastha Debarjyo Nandi Prachi Bali Tejal Shastri Ameya Joshi Girish Joshi Mayur Shetty Publicis Groupe Publicis Groupe India Saatchi & Saatchi Propagate

Big ups to Chetan Kapoor, Senior Creative Director, Saatchi & Saatchi Propagate for donning the hat of a Jury Member in the Still Digital Category at the Abby's 2024 Creative Awards. Here's looking forward to a marvelous awards season taking place at the Westin Hotel, Mumbai from 29th May to 31st May. The Advertising Club #AbbyoneshowAwards2024 #TheAdClubAbbyoneshowAwards #GetReadyForAbbyoneshow2024 #GearUpForAbbyoneshow2024 #JuryDuty