Shujaaz Inc reposted this
Bridget Deacon: Empowering Youth Through Media This week, Connect X is proud to highlight Bridget Deacon, a leader whose passion for storytelling has shaped her career in media and youth empowerment. From her early days producing youth television drama at the BBC, to her impactful work in Kenyan educational media, Bridget has always believed in the power of stories to inspire and create change. Since joining Shujaaz Inc. in 2010, Bridget has focused on designing campaigns that address critical social issues, such as health and education. As Managing Director since 2018, she has dedicated herself to fostering youth empowerment across East Africa, with a particular emphasis on listening to young voices and providing them with the tools to take action. One of her most notable contributions is the #LindaFam campaign, which successfully reached over 18 million young people, encouraging informed decisions around COVID-19 vaccination. Bridget’s leadership is defined by her belief in the potential of young people to drive meaningful change. Her journey reflects a deep commitment to harnessing media as a tool for empowerment, proving that storytelling can be a powerful force in shaping the future. As a key female leader in East African media, Bridget continues to champion the next generation, paving the way for youth to thrive and become agents of transformation. #WomensWednesday #WomenInLeadership #YouthEmpowerment #StorytellingForChange #LeadershipInAction #SocialImpact #CreativeLeadership #MediaForGood #EmpoweringYouth #AfricanYouth #CultureAndChange #ConnectX