Who remembers the viral moment in the hit series #BigLittleLies when 9-year-old Amabella collapses after a stark lesson on climate change? This was 2019, and things have only gotten worse. Last Sunday, temperatures at the north pole crossed the threshold for ice to melt. It’s no wonder eco-anxiety is growing. As a B Corp certified hybrid hospitality company, fighting for a sustainable common future is in our bones and so laying out clear pathways to make this possible is how we walk the talk. Recently, we teamed up with YouGov to survey travel habits among UK travellers. A key takeaway? A telling generational divide: while baby boomers are unconcerned by the environmental impact of their travel, Gen Z and millennial travellers are gripped by eco-anxiety. Our Director of Sustainability and Impact Amber Westerborg spoke to the The Times about the findings, calling on hospitality and travel industries to respond to this rise in responsible and sustainable travel. Read all about it here: https://bit.ly/4hp88Wo. Now we want to hear from you! Feel free to expand in the comments. #HybridHospitality #TheSocialHub #BCorp #SocialImpact
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