Brave Bison’s Post

"At the heart of it, attribution is a credit problem." Relatable. This is a problem that many businesses go through, and an area that Hawke Media has vast experience in having grown 4,700+ brands over the last decade. In their article, learn about the attribution challenges in DTC, prerequisites for measuring attribution, and a whole lot more. Excited to learn? Read their piece here: https://lnkd.in/dS9tCGBi

📢 Don’t let the brand fall by the wayside in the pursuit of creativity, it's as simple as that! 🇺🇸 Ensuring your brand will be remembered is critical to an ad's short- and long-term success, and U.S. advertisers do this better than any other country across the globe. 🏈 The most effective ads across three key verticals we tested during Super Bowl LVIII perfectly demonstrate the wide variety of mechanisms available to advertisers for ensuring the brand will be encoded into people’s memories. Read more 👇👇👇

Most DTC founders are way too obsessed with ad performance. And I get it, it's the quickest way to grow your business, if you do it right. But here's the thing, it's the unexciting stuff that doesn't scale that'll make or break your brand in the long run. Things like... - negotiating slightly better deals with your supplier - having face-to-face chats with potential ambassadors - getting some PR coverage in a local newspaper - sending handwritten notes to your whale customers - promoting your product on Sunday markets Simply cracking your ad angle or landing page is not enough to build a sticky brand.

Scaled from ₹3L to ₹10L daily in just 20 days.🤑 How? With complete creative freedom, we transformed the account by massively scaling our creative testing. 🤩 We crafted and launched 120 unique creatives in this timeframe! ✨ And the results? They spoke for themselves. 🚀 No shortcuts, no media buying hacks—just targeted, effective communication that hits the mark. This is what happens when a good client with the product market fit teams up with Adbuffs.

People buy from people they know, like, and trust. (not to companies) Creators are the new media brands today. And this trend is only continuing Has your marketing evolved? Make these key shifts: Media companies → People Transactional → Relational Brand controlled → Creator-led Programmatic → Human-touch at scale Reach & frequency → Trust & authenticity At Ecomlife, we’re helping brands win at the new game. What game are you playing?

Reflecting on an energizing few days at POSSIBLE 2024 in Miami, the enduring spirit of the advertising industry was in full display. Thank you, Christian Muche Megan Ramm’s session, “Context & Connectivity: Crafting Ads That Deliver" was a masterclass in marrying data with real human experiences. Along with leading CPG figures, Brad Feinberg, Patrick O'Keefe, Amy Worcester Lanzi, and Shelly Palmer, this discussion unveiled how strategic timing and genuine connection can turn everyday moments into impactful brand encounters. Identifying key measures that matter most to both advertisers and the Uber community broadly. One thing was clear, marketers are eager to evolve how brands engage and connect with consumers, using data to shape a better journey. #Uber #Advertising

We recently had a client cut ties with us pretty abruptly. Even after we delivered an amazing 638% YoY increase in sales, mostly from new customers. We'd been working together for about 18 months, and like with any good partnership, we gave it our all. But they still walked away. It wasn't due to bad communication or anything like that. The real challenge was the DTC landscape. In April, things took a turn with some unexpected ad account suspensions. Plus, they made a huge inventory buy and launched a new product line without proven demand. But the real kicker was the scaling issue. If you can't up your budget, the paid media game doesn't work. You hit a ceiling if you can't keep up with the spending. We laid out all the insights and recommendations. Yet, sometimes the tough realities of the market are hard to swallow. It's easy to point fingers at the ad team when things go south. But we're proud of the 638% growth we helped them achieve. We're all about delivering value, even when the going gets tough. Big thanks to our clients who get the challenges of DTC and scaling. We're in this together, tackling the complexities head-on. Here's to overcoming obstacles and finding new ways to crush it.

How Oh Polly transformed their marketing strategy! Ever felt like you were navigating a minefield trying to scale your brand? Oh Polly faced that challenge head-on, and the results are nothing short of explosive! 💥 By leveraging Fospha's cutting-edge attribution models, they scaled their Snap Inc. spend by a staggering 233%—leading to a jaw-dropping 278% increase in revenue and a 25% reduction in customer acquisition costs (CAC)! Curious how they did it? Discover the strategies that turned their marketing performance around and made Snapchat one of their most efficient channels in the US. 👉 Read the full story here! https://hubs.ly/Q02Nh8SQ0

Reflecting on an energizing few days at POSSIBLE 2024 in Miami, the enduring spirit of the advertising industry was in full display. Thank you, Christian Muche Megan Ramm’s session, “Context & Connectivity: Crafting Ads That Deliver" was a masterclass in marrying data with real human experiences. Along with leading CPG figures, Brad Feinberg, Patrick O'Keefe, Amy Worcester Lanzi, and Shelly Palmer, this discussion unveiled how strategic timing and genuine connection can turn everyday moments into impactful brand encounters. Identifying key measures that matter most to both advertisers and the Uber community broadly. One thing was clear, marketers are eager to evolve how brands engage and connect with consumers, using data to shape a better journey. #Uber #Advertising

Time to re-tool your marketing strategy... the balancing act between performance marketing and branding.