Chiron Sports Group

We're thrilled to partner with London Business School for a special panel event featuring some of the top leaders in the world of sports business. Our very own Leo Rifkind will be joining Stephen Malik, Heather Brooks Karatz and Angela Ruggiero on October 1st, 2024, to discuss key topics around women in sports and the exciting growth opportunities in the industry. If you are interested in attending this virtual event, sign up via this link to register: https://lnkd.in/efTxtZbF

EXCLUSIVE: Billionaire Marcelo Claure has returned to MLS, purchasing a 10% stake in the holding company that owns MLS club New York City FC and its yet-to-be-built stadium in Queens. https://lnkd.in/eqvJae3K

Yet another fantastic evening at our family office padel event last Monday, down at Canary Wharf! A massive thank you to our sponsors Barclays Private Bank, our hosts Padium - and of course all the incredible players who joined us for this month’s edition. 🙌   If you're interested in taking part in our next Padel event, drop us a DM! 🎾

Bella Venezia FC 🤌🇮🇹 The connection between the city, the club, and fashion: the creative formula 🧪 that has created a new paradigm in brand communication 👉 𝗟𝗢𝗩𝗘 𝗕𝗥𝗔𝗡𝗗𝗦

🎾𝐂𝐡𝐢𝐫𝐨𝐧 𝐅𝐚𝐦𝐢𝐥𝐲 𝐎𝐟𝐟𝐢𝐜𝐞 𝐏𝐚𝐝𝐞𝐥 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐛𝐲 Barclays Private Bank 🎾 Missed out on our last Family Office Padel event? Don't fret! Our next event is coming up on Monday, September 9th at Padium. Join us for some friendly games and lively banter 👌 If you are part of the family office community and would like to connect with other like-minded investors, then send us a DM—we’d love to see you there! #FamilyOffice #Padel #Networking

🚀𝗘𝗨 𝘃𝘀. 𝗨𝗦𝗔: 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗦𝘁𝗮𝗱𝗶𝘂𝗺 𝗡𝗮𝗺𝗶𝗻𝗴 𝗥𝗶𝗴𝗵𝘁𝘀 At Chiron, we believe that US sports teams are masters of monetization. Our latest analysis explores how Major League teams have outperformed their European counterparts when it comes to the commercialization of stadium naming rights.   🔴𝗘𝗨 | 𝗦𝗹𝗲𝗲𝗽𝗶𝗻𝗴 𝗚𝗶𝗮𝗻𝘁𝘀: 𝗦𝘁𝗮𝗱𝗶𝘂𝗺 𝗻𝗮𝗺𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁𝘀 𝗮𝗿𝗲 𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝘃𝗲𝗹𝘆 𝘂𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺 Despite their global appeal and massive fanbases, EU football leagues have yet to fully capitalize on stadium naming rights as a revenue driver. While sponsors pay football clubs an avg of ~$𝟲𝗠/𝘆𝗿 for their stadium naming rights, only 𝟯𝟯% of teams across EU's top-5 leagues have tapped into this revenue stream.   ⚫𝗨𝗦𝗔 | 𝗠𝗮𝘀𝘁𝗲𝗿𝘀 𝗼𝗳 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 : 𝗦𝘁𝗮𝗱𝗶𝘂𝗺 𝗻𝗮𝗺𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁𝘀 𝗮𝗿𝗲 𝗮𝗻 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗲𝗻𝗴𝗶𝗻𝗲 In contrast, US Major Leagues have expertly leveraged stadium naming rights, turning them into a powerful revenue generator. A staggering 𝟴𝟲% of US teams have struck stadium naming rights agreements, earning owners an avg of ~$𝟵𝗠/𝘆𝗿.   ❓𝗪𝗵𝘆 | 𝗘𝗻𝘁𝗿𝗲𝗻𝗰𝗵𝗲𝗱 𝗟𝗲𝗴𝗮𝗰𝘆 𝗼𝗳 𝗘𝘂𝗿𝗼𝗽𝗲'𝘀 𝗦𝘁𝗮𝗱𝗶𝘂𝗺𝘀 When it comes to stadium names, 1st impressions count. It’s no coincidence that all 6 of the EPL stadiums with naming rights agreements were built within the last ~20 yrs, while the 14 stadiums without a naming sponsor have a median age of ~128 yrs. As Arsenal F.C proved with 'The Emirates', convincing a sponsor to pay for the inaugural naming rights of a brand-new stadium is far easier than renaming an existing venue with an entrenched legacy (Highbury).   With an avg. age of <25yrs, the modernity of American arenas not only enhances matchday experiences for fans, but also makes them attractive assets for sponsors. While it's hard to imagine that Liverpool Football Club's iconic stadium will ever be known by anything other than 'Anfield', US sports fans have long been accustomed to corporate monikers like Gillette Stadium.   💡𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗼𝘄𝗻𝗲𝗿𝘀? Stadium naming rights are a time-sensitive opportunity. For teams looking to monetize these valuable assets, speed is essential - if you can't secure a sponsor before history solidifies the identity of your stadium, your fans may never allow you to. This explains why Tottenham Hotspur Football Club - who are still seeking a sponsor for their new stadium - have been so careful not to give their $1B home a real name.   In the US, where naming rights agreements are already a prevalent practice, owners can continue to grow revenues by replacing old sponsors (e.g., Los Angeles Lakers swapping Staples for Crypto.com for an extra $30M/yr) or by renewing existing partnerships at better terms (e.g., San Francisco 49ers extending Levi's® Stadium deal for an extra $6M/yr).

Venezia FC’s new away kit displayed at ACF Fiorentina and closely designed with #drake’s NOCTA / DreamCrew. This is a stunning show of blending culture, #Venice and #Fashion, into #streetwear and fit for a KITH store. We can’t wait for the online public release hopefully soon! Stay tuned 🤘🎒🕶️

The recent talks between the National Football League (NFL) and prominent private equity firms such as Arctos, Ares Management Corporation, and Sixth Street mark a significant shift towards embracing institutional investors—a move that redefines what sports franchises can represent. Sports teams are evolving beyond traditional boundaries, becoming multifaceted enterprises similar to Fortune 500 companies. They are not just teams; they are innovative commercial platforms incorporating technology, media, real estate, and more. Recognizing sports as a dynamic asset class is crucial for attracting new investment. By seeing these franchises as modern, data-driven businesses, we unlock significant capital that has been sidelined, waiting for a shift in perspective. The success of private equity in the National Basketball Association (NBA), Major League Baseball (MLB), and Major League Soccer demonstrates the high potential and resilience of sports investments. With the NFL on the cusp of a similar breakthrough, we are entering a new era of sports financing 🚀 https://lnkd.in/edcP9eJR

Following the 𝗵𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝟱𝘁𝗵 𝗢𝗹𝘆𝗺𝗽𝗶𝗰 𝗴𝗼𝗹𝗱 𝗺𝗲𝗱𝗮𝗹 win by the US Women’s Soccer Team this past weekend, it’s clear that the momentum behind women’s soccer in the US is stronger than ever. The National Women's Soccer League (NWSL) continues to lead the charge, with an impressive 28 players representing the top 4 nations in the tournament. In total, 𝟱𝟲 𝗡𝗪𝗦𝗟 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 took the field in this year’s 2024 Olympics —more than any other league in the world! And it’s not just on the field where we’re seeing impact. NBC News reported that nearly 𝟵 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 tuned in to watch the gold-medal match, making it the most-watched Olympic soccer final since Athens 2004. That’s some impressive stats indeed.

So excited for the next season of Venezia FC as this awesome club goes onto #SerieA with a strong partnership with Drake and the guys at DreamCrew. Our thesis is centred around driving off-the-pitch revenues in sport and this fashion powerhouse trophy football club continues to lead by example. With thanks to an exceptional and driven management team and operating committee board. We look forward to continuing to work together. #ArancioNeroVerde🟠⚫️🟢 #Sportbusiness #Football https://lnkd.in/e6G4swsv