Leo Burnett UK reposted this
Inclusion will be the ultimate winner! Congratulations to all the agencies who have been shortlisted for the Channel 4 Diversity in Advertising Award 👊 This year, it's about ideas that are accessible to visually and hearing impaired people 💜 ❤️🔥 Inspiring to see the calibre of brands and agencies who are in the running Let's find a way to get all these great ideas made, regardless of who wins Let's inspire the step-change we need across our industry 🙌 Victoria and Albert Museum/adam&eveDDB continuing the “If you’re into it, it’s in the V&A” campaign with an inclusive ad drawing on the creative experience of disabled, deaf and neurodiverse people. The Open University/Havas UK, for “Know how”, showcasing the opportunity of accessible education options, told through the lens of an on-screen musical. Currys plc/AMV BBDO, for “The sigh of relief”, showcasing the relief disabled customers feel when they have their needs immediately understood in safe spaces. Motability Operations Ltd/VCCP, for “Going places” promoting the motability scheme, which provides accessible car options for eligible applicants. McDonald's/Leo Burnett UK 🫶 , for “Iconic in every sense”, using creative accessibility tools to showcase the multisensory ways in which McDonald's products are known. Martin Beverley Richard Brim Rachel Geraghty Xavier Rees Vicki Holgate Michael Lee Max Keane Charlie Rudd Carly Avener Mark Elwood Sam Houlston James Millers Andrew Long Tom Sussman Layla Potter Steph Bates Jenika Hadipour Helen Rogerson Owen Hunter Jenkins Matthew Reischauer Ana Saffer Sharon Lloyd Barnes Leila Siddiqi