Jungle Creations

Our CEO Melissa Chapman (she/her) spoke to The Media Leader UK about the new product launch from Netflix, 'Moments'. The new feature allows mobile users to pause their content, save their favourite clips and share to their social channels and with their friends. The launch “is evidencing how social conversations, dialogues and communities are ‘modern-day water-cooler chat’ environments”. The power of social isn't worth a debate anymore, is it? 🚀

This year, the theme for Black History Month is ‘reclaiming narratives’, so Twisted spoke to Michelin-starred West African chef, Aji Akokomi, who has made it his mission to do just that. Nigerian-born Aji is the founder of two acclaimed London restaurants, Akoko and the newer Akara - both a celebration of African food and culture. When curating their menus, Aji tells us how he researched the origins of every dish, keen to understand the food eaten by his ancestors before the impact of slavery. "A lot of things that are now considered African – chillies, tomatoes, red bell peppers, onion, ginger, garlic – were actually brought into Africa. Even cassava, which is so, so popular in Africa [wasn’t initially from there].“ I realised that not only should we be using African produce but also learning about the techniques, the stories, the flavours…what makes something African?” he explains. Read our full interview with him, as part of our series, Time’s Table, via the link below 

💥 LINKEDIN LEGENDS, MAY WE HAVE YOUR ATTENTION 💥 It's time to wrap up your timesheets, close that laptop, kiss goodbye to the week and say HELLO WEEKEND as we rocket launch you into another dimension with our out of this world Meateor Sub in partnership with Pinterest. Yet another example of how Twisted is the only social food partner in the UK who can take your brand from IRL to URL through our innovative, 360 approach to campaigns with our amazing partners like Pinterest. The Meateor Sub is available at Mercato Metropolitano in London and across Uber Eats and Deliveroo through Twisted London for a limited time only... what are you waiting for? 🌭 🚀 Is it too early to clock off and get my hands on one myself? 🤔 Jungle Admin ✌

We were delighted to scoop up a trio of awards over the last few weeks, I'm massively late to posting this so please don't tell my boss 🤫 We're now the proud owners of the following trophies (not sure they send real trophies for these things anymore, do they? They should) 🏆 Transformation with Data & AI for our 'Jungle IQ' product at the DataIQ awards Best Social Video Campaign for Twisted and Cadbury UK Caramilk at the VideoWeek European Video Awards Publicis Groupe   Best Video campaign for Twisted and Pepsi at the VideoWeek European Video Awards OMD UK A huge well done to all Junglers and our client partners - you were always winners to me anyway but now you (might) have a trophy that confirms it 🤝

Hiring Alert!! 📣 We are on the hunt for a Partnerships Director to manage an agency group within our sales team, as well as own key direct client relationships. The ideal candidate must have experience in driving revenue growth across partnerships and have strong relationships across Group M or Dentsu. Click the link below for the full CV and to apply! https://lnkd.in/e8wFMa6h

"In communities, brands have entire audiences ready and waiting to become customers – or, even better, lifelong fans. But they must first find these communities, and spend time understanding their audiences so they can build 3C frameworks to tap into the power of like minded groups collected in one place." Our MD of Jungle Media Siobhan McDade, our publishing division with over 147 million community members, spoke to Advertising Week about the opportunities for brands and social communities, and how to approach building or leveraging them, as we do for many of our client partners via The Wild by Jungle

POV: your CEO just found out about a viral trend...

Our CEO Melissa Chapman (she/her) spoke to Campaign UK about how brands can carefully navigate the do's and dont's of Gen Z social trends. Are you realllllly demure? Are you brat? Are you neither? It's a fine line for brands to trend whilst also a huge opportunity if done right - read more below ⬇️

Can you bring back dormant social pages? 🤔 Sometimes, shows on Snapchat that seem dead just require a closer look and a fresh strategic approach to spot the content gaps! In May our Social Media Manager Morven McIntyre decided it was time for us to bring one of our shows back to life, so our platform team tested different edit styles, content types and some questionable captions to see what we could do. By June, we uncovered the key to the show's success. It may sound simple, but by offering creators a platform to share their unique life experiences - such as postpartum realities and health scares - we were able to tap into diverse perspectives and reach new viewers of various ages. Turning this one show around led to an incredible 460% boost in revenue in just one month! The team also had a lot of fun experimenting with new content ideas, interviewing fascinating creators, and pushing boundaries - well done!! 🏆🏆

We are so proud to have partnered with The HEINEKEN Company this year to champion the great taste of their unrivalled cider, Inch's! 🍎 Rounding off what has been a great partnership, where Twisted chefs and foodie creators whipped up recipe content that stared Inch's Apple cider and locally sourced ingredients, and also allowed people to try our creations IRL, we were delighted to attend Heineken's two-day annual customer planning event in Wales this week. At the event, Heineken went into their top achievements from this year and plans for next year, delved into our incredible partnership with Inch's and of course we hand-delivered our delicious Inch’s infused Twisted donuts to over 1,000 guests! 🍩