Kibbo Kift Agency reposted this
With the US elections coming this week, I spoke with Dickon Bonvik-Stone at Communicating Climate Change about how climate comms can leverage certain aspects of right-wing campaigns – a fascinating discussion which isn't regularly explored in the space. We speak Trump, race riots, Notting Hill Carnival and where the phrase "Eat The Rich" came from. Check it out if you have a mo!
"The way we took inspiration from those campaigns was really understanding audiences, how to appeal to audiences, and how to speak to them on a level that really engaged them. " Episode 50 of the Communicating Climate Change podcast features a conversation with Sam Narr, Founder and CEO of Kibbo Kift Agency, a specialist PR and performance marketing agency exclusively promoting #ClimateSolutions and #SocialJustice initiatives. Amongst other things, Sam and I discussed the rightwards political shift happening across the UK, Europe, and the United States, where this issue gets tangled up with climate, and what can be learned from the campaigns that brought us #Brexit and #Trump. 🎧 Spotify: https://lnkd.in/dJdppEHk 🎧 Apple Podcasts: https://lnkd.in/d4ab_iFn Or wherever you get your podcasts. Heavily influenced by his third-generation immigrant background, working-class roots, and an education in radical #SocialMovements and pop culture, Sam’s motivation to work in #Environmentalism stems from an ambition to rebalance society's social and racial inequities. Over the last five years, Kibbo Kift Agency has worked with 60+ clients including climate activists, corporate pressure groups, innovative tech start-ups, responsible fashion brands, global climate organisations, and more. Kibbo Kift's projects have included a national campaign with Greenpeace UK, a national campaign to pressure MPs to support the only proposed legislation that ensures a joined-up approach to tackling the dual climate and nature crises, as well as ongoing media management of advertising and PR pressure group Clean Creatives, and global press office management for the world's largest digital clock, The Climate Clock Project, which counts down the time left until humanity passes the 1.5C threshold. #Marketing #SocialMarketing #ClimateCommunication