In 2021, before the official luna launch, Eva, Chloe, Maisey & Charlotte were our testers…
We went into their school and manually onboarded them onto the no-code version of luna that Jo Goodall built 📱
Stitched together with excel sheets, Youtube and emails - this was the app that our first testers were using.
Despite it looking and being pretty basic, testers were logging in 6 times a week, reading and asking questions.
This proved there was a need for a solution like luna 💗
More importantly, teens were providing feedback for us when we didn’t even ask for it.
Eva suggested we should form a feedback group, self named the Luminaries (no joke!)💡
The Luminaries gave honest (brutal) feedback and helped us launch officially on app stores.
Since then the Luminaries evolved into our Brand Ambassadors which has grown to over 300 members🫶
They’ve helped spread the word to 100,000 teens who are now using luna and helped us get to App of the Day (3 times!).
From day 1 we realised the importance on building with our members, not just for feedback but for growth and brand building too.
2 years on and Eva, Chloe, Maisey & Charlotte are still proud luna ambassadors.
They self organise, keeping us on top of trends, emojis to avoid and down with the kids.
In fact they devised the whole Taylor Swift x luna campaign that took us viral 🪩✨
Never underestimate the value of your earliest adopters, they’ll be your best supporters & sounding boards 💛
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