TDC PR

The PENTAWARDS Festival 2025 may be over, but the conversations it sparked around sustainability, desirability, and the future of packaging design are just getting started. In his latest Design Week article, Rob Alderson explores a key takeaway from the festival: for sustainability to succeed, it needs to be more desirable than the alternative. The way we frame sustainability can shift perceptions—proving that design has the power to shape consumer choices and drive real change. https://lnkd.in/e_9wjYmQ So, how can we make sustainability second nature in branding and packaging? It’s a challenge we’re always inspired by—one that sparked incredible conversations at Pentawards Festival 2025—and we’d love to hear your thoughts below! Imagery and design by the talented Tina Touli, for Pentawards #PentawardsFestival2025 #DesignWithImpact #ParisPackagingWeek #Sustainability

What’s your favourite example of packaging design that’s made a lasting impact? We’re exploring that very question here in Paris at the ✨ PENTAWARDS Festival 2025, held during Paris Packaging Week. This year's theme, "Design with Impact," celebrates the power of packaging to shape culture, influence consumer choices, and inspire positive change on a global scale. Over the next couple of days, as we engage with industry leaders, discover innovative designs, and draw inspiration from the 100 best packaging projects on display, we’re excited to see how packaging continues to shape a more meaningful future. Stay tuned as we share insights and highlights from the festival—let’s keep the conversation going! 💬 And if you're attending, feel free to reach out to Tim Duncan or Alice Wright to connect—we'd love to catch up while in Paris! 🇫🇷 #PentawardsFestival2025 #DesignWithImpact #ParisPackagingWeek

Can design help businesses turn sustainability challenges into opportunities? In SODA's latest Design Council column, Graeme Heyes Ph.D. explores how design can play a crucial role in driving sustainable business transformation Read the full piece to learn more! #Sustainability #DesignForGood #DesignCouncil 

Design has the power to shape more than aesthetics – it can influence behaviour, spark change, and tackle some of the biggest ethical questions facing businesses today. Amanda Gore director of The Liminal Space, shares a compelling perspective in her latest piece for The Drum. She champions the role of designers in empowering businesses to think boldly, embracing sustainability, inclusivity, and long-term impact at every step. We’re proud to work with Amanda and support these vital conversations about the role of design in creating meaningful change. Curious how designers are asking – and answering – the questions that matter most? Read the full article here: https://lnkd.in/e9Sv6fSU #DesignForChange #EthicalDesign #SustainableBranding #InclusiveDesign

Congratulations to De Montfort University graduate Gabriel Kay, winner of the TDC Sustainability & Innovation Design Award at New Designers 2024! Learn more about his fantastic project in Positive News 👇 https://lnkd.in/ea3T5hp7

Is ‘Dry January’ becoming outdated? The UK’s drinking culture is undergoing a transformation, largely driven by the preferences and values of Gen Z. → One in five Gen Z adults doesn’t drink alcohol – a figure significantly higher than the national average. For many in this generation, the idea of ‘Dry January’ feels outdated, as they adopt a more balanced approach to alcohol consumption year-round. → With 52% of Gen Z finding no- and low-alcohol alternatives more appealing, the market is thriving, driven by enhanced product quality and a shift toward more inclusive social spaces. → Pubs are no longer just about drinks. People are visiting for meals (64%), meeting friends (60%), and spending time with family (46%). Two-thirds of Gen Z say they’re happy to visit a pub for no- or low-alcohol options. This shift marks a new era of drinking culture, where moderation, inclusivity, and diverse choices are reshaping social traditions and redefining the pub experience. What are your thoughts on this growing trend? Read more via The Spirits Business: https://lnkd.in/gdKq7jtC #DryJanuary #GenZ

CES 2025 is proving that the future is already here. We're seeing tech break barriers in ways we could only dream of before. LG’s OLED T TV is blurring the lines between technology and architecture—transforming from a vivid display to a transparent window at the touch of a button. Meanwhile, Honda’s new electric prototype models are reimagining transportation, fusing AI, autonomy, and sleek design into a city-friendly vehicle that could change the way we move through the world. CES is about more than what’s possible today—it's about shaping how we’ll live, work, and play in the future. 🚀 What tech from CES 2025 has caught your attention? LG Electronics, Roborock, Unitree Robotics, Withings, Eli Health, Honda, Samsung Electronics, Razer Inc., Streamlabs, Inworld AI, NVIDIA #CES2025 #FutureofTech #TechInnovation #SmartHomes #HealthTech #Robotics #Mobility #Gaming

Elevating brand storytelling through design and the five senses At Miami Art & Design Week this December, the TDC Digital team partnered with Lexus to bring the Liminal Cycles installation by crafting plastics! studio to life through an exclusive Design Day experience. Designed to inspire and engage, the event gave influencers behind-the-scenes access to Lexus’ activation while fostering the creation of dynamic digital content for their platforms and Lexus' channels. Central to the experience was the curated theme, “The Five Senses,” which aligned with the installation's immersive exploration of sensory perception. Our team delivered end-to-end event management—from personalised itineraries to innovative workshops that engaged touch, sight, sound, smell, and taste. Highlights included a calming sound bath, luxury fragrance gifting paired with light and colour exploration, a Japanese Hanko stamping workshop in collaboration with Calty Design Research, Inc. (a Toyota company), and (just a few) unique dining and cocktail experiences. Each element was carefully crafted to reflect Lexus’ dedication to innovative design and multisensory storytelling. The result? A powerful amplification of Lexus’ presence online, record-breaking engagement across digital platforms, and a new benchmark for Lexus’ activations at major design events. #MiamiDesignWeek #LexusDesign #BrandStorytelling #InfluencerCampaign

For our last post of our 12 days of coverage series we are sharing a BBC article featuring a comment from Abb-d Taiyo co-founder and CCO of Driftime® – A Design & Impact Agency The article is based around the topic of how AI could help make the four day week inevitable. Abb-d provided a comment sharing insight around how they use AI to help with their 4 day working week model. "By handing over simple tasks to AI tools, we gain invaluable time previously lost to slow aspects of the process," says co-founder Abb-d Taiyo. They aim to leverage AI to create a future where employees can accomplish more in less time, paving the way for a healthier, more fulfilled workforce. “Instead of a dip in the quantity of work created over just four days, we've seen a remarkably high quality of work matched by a high staff satisfaction return.” Read the full article here: https://lnkd.in/eQjNwC4A And from everyone at TDC PR, we wish you all very Happy Holidays! 🎄 🎅🎁 #FourDayWorkWeek #AI #WorkLifeBalance #Innovation #Drifttime

It's the penultimate day of our 12 Days of Coverage, and today, we’re sharing a piece featuring Conran Design Group’s Ludwig D. in Khaleej Times, one of the leading publications in Dubai and the Middle East. “Through thoughtful branding and design, a country like Saudi Arabia can tell a new story—one that balances tradition and modernity, heritage and progress. As Duran puts it, ‘Brand is the cornerstone of any organisation's ability to drive public perception or a change in public perception.’ For Saudi Arabia, this World Cup can be the foundation of a new chapter in its story.” Read the article to learn more about how branding can spark global conversations and shape perceptions: https://lnkd.in/ePuSSmAH #Sportsbranding #Globalbranding #thoughtfulbranding #thoughtfuldesign