Collective Voice

🏆 We’re finalists! 🏆 Exciting news, Collective Voice has been shortlisted for the Partnership Awards: Best Content Partnership for our work with Saks Fifth Avenue and Rakuten Advertising! 🎉 Together, we built a content and creator strategy that drove sales, engaged audiences, and turned inspiration into action, proving the power of performance-driven content. From curated commerce content to influencer-led storytelling, this partnership showcased how brands, creators, and affiliate strategies can work seamlessly to deliver results. A huge thank you to our partners at Saks Fifth Avenue - Cathy Chen, Brooke Waxman Brockner, Rebecca Levin and Ruby A. and to our amazing Collective Voice team - Meredith Waltman, Michelle Fernandez, and Kelly Hach. Plus, a special shoutout to the incredible creators who brought this campaign to life! 🗓️ Looking forward to the awards, see you there!

💡 Empowered Women Empower Women 💡 For Women’s History Month, we’re spotlighting the voices of the incredible women on our team who are leading, innovating, and shaping the future of our industry Daphne Lu, Michelle Pais, Adriana Cicero-Oringi and Ashley Kiely. Their words are a reminder of the power we have when we show up, support each other, and own our place in this space. To the women carving their own path: Keep going. Keep advocating. Keep lifting as you climb. Your voice matters, your work matters, and this industry is better because you’re in it. 💜 Swipe through to read their letters. ✨

Creator vs Brand 🤔 Creators have built thriving communities, while brands have the products and the budget. But when they team up, who owns the audience? The truth: It’s not about ownership, it’s about collaboration. Creators are experts at building trust, while brands have the tools to amplify reach.

We’re thrilled to share that Collective Voice has been shortlisted for Best Cross-Channel Strategy at the Partnership Awards for our Collective Voice x Avara: Best Holiday 2024 Cross-Channel Strategy! This recognition highlights the power of collaboration, bringing together affiliate marketing, influencer strategy, performance media, and PR to drive incredible results for Avara during the holiday season. A huge shoutout to our partners at Shop Avara and to the amazing Madeline Dellinger for working alongside us to create a campaign that truly delivered. And, of course, major kudos to the Collective Voice team: Meredith Waltman, Emily Keuchler & Jessica Wendler, for your strategic vision and execution and to Jordan Stout (Weaver) and Marissa Jette for your operational oversight! Excited to see how this plays out, cheers to the power of cross-channel teamwork!

Affiliate content: The least intrusive form of advertising? EMARKETER says yes, and we couldn’t agree more. At SXSW, our VP of Marketing, Clair Sidman, sat down with creator and business owner Iskra Lawrence at ADWEEK House to talk about why affiliate content works. The reason? Creators are relatable. Their audiences trust them. They’re not “selling,” they’re sharing. Iskra also broke down how content needs to shift based on audience and platform. When talking to Gen Z? You’ve got 3 seconds to hook them. With Millennials? Go ahead, tell your life story. And one thing Gen Z especially loves? Linking to everything. 🔗 Check out this clip where Clair and Iskra break it all down. 👇 #SXSW #AffiliateMarketing #CreatorEconomy #InfluencerMarketing #AdweekHouse

We’re thrilled to welcome Chanel Tyler as Creator in Residence at Collective Voice! 🎉 With her impressive background as a brand strategist, beauty expert, and creator champion, Chanel is bringing her expertise to further elevate and empower our creator community. In her new role, Chanel will help shape the future of affiliate by bridging the gap between creators and brands, offering invaluable insights, and driving impactful partnerships. Her passion for inclusive storytelling and deep industry knowledge make her the perfect fit to support creators in monetizing their influence while staying authentic to their voice. Let’s give Chanel a warm welcome! Drop a 🎉 in the comments if you’re excited to see what’s next!

Such a great conversation! Creators are redefining affiliate marketing by merging influence with performance—turning trust into tangible results. Loved hearing Iskra Lawrence and our VP of Marketing, Clair Sidman break down how authenticity drives real business impact. 🔥

🚨 Are you SXSW bound!? 🚨 Join us at the ADWEEK House at SXSW on March 9th as Clair Sidman, VP of Marketing at Collective Voice, and creator & Saltair founder Iskra Lawrence discuss how the affiliate marketing game has evolved in to powerhouse strategies fueled by social commerce creators who build trust, spark trends, and convert audiences at scale. REGISTER HERE to secure your spot, and comment below if we’ll see you there! https://lnkd.in/gJ7X9aZq

🚀 Instagram’s latest update is a game-changer for marketers. Brands can now turn organic creator testimonials into paid Partnership Ads, amplifying authentic content at scale. Why this matters for marketers: ✅ UGC with built-in trust as creators’ real opinions get boosted ✅ Higher-performing ads since authenticity drives engagement ✅ Big for affiliate and brand partnerships with more ways to integrate creators Will this reshape how brands invest in creator content? Marketers, how do you see this fitting into your strategy? 👀 Drop your thoughts below! ⬇️ #CreatorMarketing #AffiliateMarketing #InstagramAds #UGC #Marketing

🚨 Big News at Collective Voice! 🚨 We’re thrilled to welcome Catherine Halaby as our new Vice President of Creator Relations! With over a decade of experience in the creator economy, Catherine is a powerhouse in building strategic partnerships and fostering authentic creator relationships. Her expertise will be key in driving our mission to empower creators and brands to collaborate seamlessly. As we continue to scale, Catherine’s leadership will help us build even stronger connections with influencers and elevate the impact of creator-driven campaigns. We couldn’t be more excited to have her on board! Welcome, Catherine—let’s make magic happen! ✨ https://lnkd.in/gZg8WMPW