Collective Voice

💪 ✨ Thrilled to see our Marketing VP, Clair Sidman, featured in the latest Net Influencer article on the future of the creator economy! Clair emphasizes the importance of authenticity and meaningful brand-creator partnerships as key drivers for success in 2025. As the industry evolves, her insights highlight the need for genuine connections and innovative collaborations. Proud to have such forward-thinking leadership guiding our marketing strategies! https://lnkd.in/g6t8sh69

🚀 Affiliate Marketing is Having a Glow-Up! 🚀 Gone are the days when affiliate marketing was just a side hustle—it’s officially the power move for creators and brands alike. 🌟 Whether it’s personalized storefronts or seamless shopping experiences, the new affiliate game is all about making authentic connections and driving real results. 🛍️✨ 💥 Back and better than ever? 1️⃣ Creator Power: Authentic recommendations = 💸. Creators are building trust and curating products their audiences can’t resist. 2️⃣ Tech That Works Smarter, Not Harder: From automated DMs (👋 Shop The Look) to insights that show what’s working, tech is leveling up the monetization game. 3️⃣ Shoppers, Reimagined: Today’s consumers don’t just scroll; they shop—straight from TikToks, Reels, and Stories. ✨ For brands looking to win in 2025: ✅ Team up with creators who get your vibe. ✅ Give them the tools to thrive (think: ease + efficiency). ✅ Track, tweak, and repeat for max success. Affiliate marketing isn’t just having a moment—it’s leading a movement. How are you planning to ride this wave in 2025? Let’s chat! 👇 #AffiliateMarketing #CreatorCommerce #BrandStrategy #ShopTheLook

📈 How Social Media Algorithms Will Shape Creator Reach in 2025 The algorithm—your unpredictable frenemy. It’s here to decide who sees your content and when, while keeping its secrets locked up tighter than the Colonel’s chicken recipe. Your move KFC kentucky Fried Chicken. In 2025, social media platforms are rewriting the rules (again 🙄), and understanding these shifts is your ticket to staying relevant. ✨ Spoiler alert: Authentic engagement, consistent content, and playing by each platform’s quirky rules are your secret weapons for success. Swipe through for the insights you need to survive (and thrive) in the year of algorithm curveballs. Got a hot take or a tip of your own? Drop it in the comments—we’re all trying to figure this out together. ⬇️ #CreatorMarketing #SocialMediaStrategy #AlgorithmTrends2025

Supporting Our Community During the LA Fires To our LA-based community: We are deeply saddened by the impact of the ongoing fires in Los Angeles. We know this is a challenging time for many, and we want to ensure you have access to the resources you need. Here are a few ways to get help or lend support: 🛠️ Emergency Resources -Stay updated on evacuation zones and air quality through Ready LA County. For shelters or temporary housing, visit the Red Cross. -Dial 211 for assistance with non-emergency services like food, housing, and mental health support. 💨 Air Quality & Health -Protect yourself with an N95 mask if outdoors. -Monitor air quality at AirNow.gov. -Consider setting up an air purifier at home or creating a DIY purifier with a box fan and filter. ❤️ How to Support Others -Offer help to anyone in need of evacuation support or accommodations, and share/repost content providing tools and resources for those affected. -Support animals and wildlife through organizations like the California Wildlife Center or LA Animal Services, or by safely leaving water outside for displaced wildlife. We’re inspired by how this community always comes together in tough times. If there are other resources or ways to assist, please drop them in the comments. Our thoughts are with everyone affected. Stay safe, stay connected, and let’s continue supporting one another.

2025 is here, and the creator marketing landscape is evolving faster than ever. Don’t feel like wading through all the articles, trends, and industry reports? Don’t worry—we did the homework for you. Here are five must-know tactics to help brands and creators stay ahead of the game this year: 🌟 1. Embrace AI-Driven Insights Leverage AI tools to analyze audience data and identify trends to make your campaigns smarter, faster, and more impactful. 🌟 2. Double Down on Community Building Creators who foster genuine engagement with their audiences build trust—and trust drives conversions. Invest in authentic connections over follower counts. 🌟 3. Micro-Creators, Major Impact Don’t underestimate smaller creators with niche audiences. Their influence often results in higher engagement and ROI. 🌟 4. Content That Converts Interactive formats, shoppable links, and affiliate tools make it easier than ever to drive sales directly from creator content. Use tools like LinkIt and TapTo.Shop to empower creators. 🌟 5. Collaborations with Longevity Focus on long-term partnerships with creators who align with your brand values for deeper storytelling and a more authentic connection with audiences. 💡 Ready to amplify your creator marketing game in 2025? Let’s make it happen! Drop your favorite 2025 creator marketing trend below ⬇️ #CreatorMarketing #AffiliateMarketing #SocialCommerce #2025Trends

The Rise of Live Shopping...Will we see shopping methods pivot?

🎉 2024’s Viral Highlights: We Need Your Picks! 🎉 This year brought us unforgettable moments, trends, and sounds—and we want to hear from YOU! Swipe through our carousel and share your faves: 👉 Favorite Viral Video: The clip that lived rent-free in your head all year. 👉 Top TikTok Trend: The challenge, meme, or dance you couldn’t resist. 👉 Viral Song of 2024: The anthem that defined your playlist (and maybe your TikToks). Drop your answers in the comments—we’re ready to recap the best of 2024 together! 🗣️✨

✨ The creator economy is evolving fast—and we’re here to keep you ahead of the curve! Our latest blog highlights 6 Key Trends to Watch in the Creator Economy for 2025 📈✨ From the rise of AI-driven content strategies to deeper audience connections and new monetization pathways, these insights are must-knows for creators, brands, and marketers alike. 🌟 What’s inside? 👉 Emerging platforms shaping the future 👉 Trends in influencer-brand partnerships 👉 Tips to stay competitive and creative 🔗 Don’t miss out—read the full blog here: https://lnkd.in/gDMrXbDS 💬 Which of these trends excites you the most? #CreatorEconomy #2025Trends #InfluencerMarketing #CollectiveVoice #FutureOfContent

What’s next for creator marketing? We asked industry leaders what they're experimenting with at this year's CreatorIQ Connect: 🎙️ RJ Larese, Vice President, Talent and Influencer Marketing at Paramount 🎙️ Amy Liu, Founder and CEO at Tower 28 Beauty, Inc. 🎙️ Ava Rose Bysiewicz Donaldson, Senior Marketing Manager, Global Talent and Creators at Google 🎙️ Clair Sidman, VP of Marketing at Collective Voice Discover how your brand can stay ahead in our 2025 State of Creator Marketing Report: https://hubs.li/Q02XLS470 #CreatorIQConnect #Marketing

📱 The TikTok Ban: What’s Next for Creators and Brands? The ongoing discussions about banning TikTok in certain regions have sparked significant conversations about the future of social media, creator monetization, and digital marketing. For creators, TikTok has been a key platform for expressing creativity, building communities, and generating income. For brands, it’s been a game-changer in reaching younger, engaged audiences. If a ban were to take effect, it could reshape the landscape in some big ways:  ❓Where will creators go next? Platforms like Instagram Reels and YouTube Shorts are primed to capture the overflow, but will they replicate TikTok’s magic?  ❓How will brands adapt? Many have invested heavily in TikTok strategies. Diversifying platform strategies is more critical than ever.  ❓What does this mean for the creator economy? The demand for authentic, short-form content remains strong—creators will find new homes for their communities. At Collective Voice, we see this as an opportunity for creators to explore new platforms and revenue streams. From affiliate marketing tools to branded partnerships, diversification is key to staying ahead of the curve.How are you preparing for these shifts?