Commonwealth//McCann

Ever since Commonwealth opened its doors 12 years ago, it has attracted a talented, passionate crew of people who shared a common goal: to do memorable and effective work for our client Chevrolet. We certainly accomplished our goal, amassing all kinds of awards - Lions, Effies and Webbys in a wide range of categories. We also remain incredibly proud to be named a General Motors Supplier of the Year – not once – but five times. So, as we proudly turn the page and unify under the iconic McCann brand, we know our work speaks for itself and will live on forever. Thank you CWers and remember, legends never die.

2 Golds, 3 Silvers, and 2 Bronze wins!! "Holiday to Remember" takes home 7 The Gerety Awards in total. A holiday that keeps on giving...   🙌 Congrats to the teams at Commonwealth//McCann, Craft Worldwide, and our client partners at Chevrolet!

As part of our annual “Day For Meaning,” we were grateful to host and work with our community partners at Picking Up The Pieces, LLC, The Coleman A. Young Foundation, The DRE Project, Independence Rides, and SHARE Detroit to address the inequities that exist in Detroit across Housing, Food Security, Transportation, and Education.  A very special thanks to Carl W. Wellborn Sr., Jennifer Jackson, Shana White, and Khary K. Turner (pictured in front row, left to right) for the thoughtful and deeply inspiring panel discussion this morning. We encourage everyone to support these non-profit organizations and to remember them on Giving Tuesday, Dec. 3rd.  As part of our partnership, our teams are developing ideas and tactical plans to support their respective missions and, by extension, the Detroit community at large.  #DayForMeaning #mccannworldgroup #Detroit

In a tribute to the legendary James Earl Jones, ADWEEK has compiled a list of the most memorable advertisements featuring his iconic voice.   We’re honored to have Commonwealth//McCann's 2021 Field of Dreams Chevrolet ad included. This spot, which celebrates Major League Baseball’s Opening Day, was brought to life by James Earl Jones’ powerful narration from the beloved 1989 film.    See the full list here: https://bit.ly/3zadZxZ

New work for Chevrolet from Commonwealth//McCann that aired last night during the Major League Baseball (MLB) All-Star Game. "When you're ready to go electric, Chevy Equinox makes it easy." (Great INXS track on this one, team). #clientwork #togetherletsdrive

The bond between country music and Chevy trucks has always been strong. Check out this behind-the-scenes piece from Commonwealth//McCann on behalf of Chevrolet with country artist, Dustin Lynch. His hit song “Chevrolet” continues to permeate the air waves this summer. #clientwork

Hopefully, you tuned in…Last week in Major League Baseball's tribute to the Negro Leagues, the San Francisco Giants and the St. Louis Cardinals squared off for the first-ever regular AL/NL season game ever played at the historic Rickwood Field in Birmingham, Alabama. The oldest ballpark in the U.S., Rickwood Field opened in 1910 and was the home of the Birmingham Black Barons of the Negro Leagues. Commonwealth//McCann is proud to have played a role with Chevrolet in bringing this important history back into the spotlight it deserves. A tip of the hat to all the folks who helped tell the story. #clientwork

BREAKING: Commonwealth//McCann has shortlisted at Cannes Lions International Festival of Creativity, the industry standard for creative excellence. Huge congratulations to our team and partners at Chevrolet. Bravo! #canneslions #chevrolet

Commonwealth//McCann definitely represented at the annual D Show in downtown Detroit last night hauling in 10 total awards, including 1 Gold, 2 Black, and 7 Silver awards across multiple categories from Design to Cinematography to TV/Video and more! Cheers to all the talented CW folk and our clients who contributed to the work and our many wins. Thank you Adcraft Detroit #AdcraftDetroit #DShow2024

Commonwealth//McCann showed up big for our annual Detroit Tigers game outing! Superb tradition. Amazing team. Made in Detroit. Thanks to everyone who made it a great day to be together. #oneteam