Crossbeam

B2B sales tip: Today’s buyers don’t want endless discovery calls. They want control, but they also want meaningful insights. Walnut’s CRO Catie Ivey hits the nail on the head: The new era of buyer-led sales is all about making every interaction count. Let’s face it — buyers often prefer self-serve, and a great rep is invaluable when it’s time to step in with tailored expertise. At Pavilion’s 2024 GTM Summit, Catie led a session on the new era of buyer-led sales and how to adapt to it — on ELG Insider, you can find some of her most important insights along with how they connect to your Ecosystem-Led Growth strategy: https://lnkd.in/gH7mSnuH

How Crossbeam‎ Copilot helped Drata‎ close deals faster! 🚀 Sales teams everywhere are looking for ways to break into the right accounts and close deals quickly. For Drata, the solution was Crossbeam Copilot. With Crossbeam Copilot, Nate Kanat, Account Executive at Drata, and his team are able to: ☀ Secure warm introductions to key decision-makers in hours  🤝 Quickly identify co-selling opportunities within their CRM 🚄 Close deals faster, cutting down weeks of cold outreach Already a paying customer? Install the Crossbeam Copilot for Chrome extension and take it for a test flight today 🛫

Seeing some very cool stuff lately inside our customers' sales orgs. Companies are adding Crossbeam into the mix alongside tools like Clay, Common Room, and RB2B to create lead gen and selling supermachines. This used to feel like a cool growth hack, but it's increasingly seeming mainstream. We've got integrations coming soon with a bunch of these "modern sales stack" companies and the Crossbeam data is a powerful way to source new target lists, enrich existing leads with partner CRM data, and qualify/classify accounts for higher quality targeting and messaging. Some details examples are in the vid. Is your company doing this?

Did you know your partners hold the key to unlocking insights that LinkedIn and Google can't give you? Companies like Fullstory and Gainsight are tapping into Ecosystem Intelligence to: 🔓 Understand customer pain points 🔓 Create joint value propositions  🔓 Win deals faster Your ecosystem isn’t just a network — it’s a goldmine of real-time data. Learn how to harness it to sell, market, and serve better. 🔥 Explore the 5 ways you can leverage ecosystem data to get ahead: https://lnkd.in/gPZE54j9

*SURVEY CLOSES FRIDAY 10/25* Have you taken the Pavilion and Crossbeam 2024 Future of Revenue survey? If you’re a leader in sales, partnerships, marketing, or customer success, share your best strategies to help shape the next generation of GTM. It only takes about 7 minutes, and you’ll get access to the report before its official launch. You only have two more days, clock’s a-tickin’! ⌚ https://lnkd.in/gBv_cShM

At Tech Stack Summit ‘24, on October 24th at 1:30PM ET, you'll hear from Kristen Kelly (Netskope) and Elizabeth Whalen (Crossbeam) about innovative ways to leverage ecosystem intelligence. Kristen and Elizabeth will showcase how Crossbeam helps unlock partner data to strengthen partnerships and sales outcomes. Plus you’ll have access to another 14 sessions, where you’ll discover how to: 🔹 Get a budget for your program, people, and new tech 🔹 2x partner revenue without adding headcount 🔹 5x hyperscale revenue 🔹 And much more! Register here: https://lnkd.in/eC_24zDd

Pavilion’s 2024 GTM Summit in Austin, TX was two-and-a-half days of non-stop learning and fun, and the Crossbeam team was overjoyed to be there as sponsors, exhibitors, speakers, partiers, and sponges for wisdom and insights. On the content side, our CMO Alex Poulos led a fantastic main-stage discussion with Chili Piper Co-CEO and Co-founder Alina Vandenberghe and Gong Senior Director, Product Strategy and Growth Raphael Danilo about the companies’ shared success with Ecosystem-Led Growth. On the party side, we co-hosted a killer G-Tiki-M party with Alysio, Captivate Talent, Magentrix (Partner Management & Customer Management), Partner Fleet, Superglue, and TrustRadius. A million thanks to everyone who joined us — we made many new friends and reconnected with long-time pals and colleagues. And of course all the gratitude and congrats to Pavilion, who continues to put on the best conference for GTM executives out there.

At Tech Stack Summit ’24, Justin Zimmerman is bringing together GTM experts to help you plan for success in your co-sell, integration, and cloud partnerships! From AI tools that simplify partnership discovery to co-sell systems driving millions in revenue, this event covers it all. Hear from top speakers like Kristen Kelly, Greg Portnoy, Elizabeth Whalen, and many more on topics such as: 🛠️ Building a killer 2025 budget  🤖 AI partnership tools that work  💰 Money-making account mapping Date: October 24th, 2024 Starts: 9am PT | 12pm ET | 6pm CEST Secure your spot now: https://lnkd.in/gG8_KqRT

*Ding* This Copilot has turned off the selling restraint sign. You are now free to move about your ecosystem ✈️  Crossbeam Copilot takes selling to new heights by putting the power of your ecosystem in your reps’ hands. Break into new accounts easier, revive stalled deals, and close bigger opportunities faster. Ready to learn more? Get a personalized demo with the link in the comments below 👇  Already a paying customer? Install the Crossbeam Copilot for Chrome extension and take it for a test flight today:  https://lnkd.in/ex9NJ98j

Death to the intro! If your sales team thinks that the main way partnerships create value is by "getting us intros" you are doomed. A playbook with intros as a critical path will not scale and it will slow down deals, which is part of why sellers often hesitate to engage with partner teams. You can do better. Ecosystem-Led Growth is about turning your partner ecosystem into a data powerhouse. Buying signals, data enrichment, lead qualification, and contact discovery are just a few playbooks that outrank and outperform the slow, manual legacy motion of "let's set up an intro call." You don't need intros, you need intelligence. Enjoy today's rant.