GroupM

In the complex world of online communities & fandoms, understanding your audience is key to effective marketing. Leaders from Reddit, Inc. & Colgate-Palmolive shared insights on how brands can meaningfully engage with these groups at a recent discussion at Cannes Lions. Key takeaways: - Brands can leverage social media platforms like Reddit to engage in two-way conversations with consumers, allowing them to show up as personalities and actively participate in discussions. - Online communities and fandoms offer a unique opportunity for brands to build trust and loyalty among consumers, especially as trust in traditional institutions is declining. - Listening to online conversations about your brand or category is crucial as it provides valuable insights that can shape future marketing strategies.

In a world with fewer cookies, adopting a multi-signal approach will be critical for maintaining both addressability and attribution.   Industry collaboration on emerging signals, such as the Privacy Sandbox, will be essential for navigating this new environment.   Explore GroupM's latest findings, which highlight crucial areas of focus and the implications for advertisers in this evolving landscape: https://loom.ly/AyQVXZU

Two WPP/GroupM clients coming together as "Besties" — The Coca-Cola Company and OREO (Mondelēz International) have announced their collaboration as “besties” to create two exclusive and limited-edition products: OREO®️ Coca-Cola™️ Sandwich Cookie and Coca-Cola®️ OREO™️ Zero Sugar Limited Edition. Inspired by “besties” around the world, the two iconic brands are sparking celebration amongst besties with the launch of two legendary products and several unique collaborations and experiences, supported by WPP Open X. Keep an eye out as the limited-edition products will begin rolling out at retailers nationwide starting September 9. _ The global campaign was created by WPP Open X and OREO brand agency partners. Credits: AKQA, TMA, GroupM's EssenceMediacom, VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof, Dentsu, VML, and PXP.

Check out the brand new Sky Broadband x Fortnite Sky City collaboration! 🎮 Sky is thrilled to showcase the incredible speed of Sky Broadband by diving into the gaming universe. Given its 4 million monthly users and an average of 30 hours of gameplay per week, Fortnite is the ideal platform for this initiative. GroupM's EssenceMediacom worked closely with Sky, Guild Esports & Umi Games to create an exclusive Fortnite map. Gamers are invited to join forces with four renowned influencers in a real-time battle to become the ultimate champion in Sky City's Speed Showdown. This campaign exemplifies the power of collaboration within WPP, featuring combined efforts from EssenceMediacom, EssenceMediacom Play, The Goat Agency, and Hogarth. _ #GroupMEMEA #SPEEDSHOWDOWN #ingameadvertising #influencermarketing

Imagine gaining full visibility into your advertising metrics — that's what Nestlé achieved with GroupM's custom solution using Amazon Marketing Cloud. This innovative approach not only optimized budget allocation but also increased potential revenue by 10%. Explore how GroupM is revolutionizing advertising for the world's largest food and drinks company with Amazon Ads: https://loom.ly/-9Wx56A

When Gen Z is in store, they're on Pinterest. 📌 Brands like Target are leveraging this trend, using social commerce platforms to boost customer engagement. They're also experimenting with real-life experiences and AI tools to curate unique, personalized shelves, mirroring the digital shopping experience in a physical setting. Learn more from Target’s Stephanie Stopulos and Pinterest's Carrie Sweeney ⤵️ (full video link in the comments) _ #retailmedia #commerce

GroupM has launched a groundbreaking Integrated Commerce Management solution in partnership with Pacvue 🛒     This joint solution combines Pacvue's advanced technology with GroupM's unique data and insights, eliminating technology silos by unifying bespoke insights, media management, and retail operations.      The result is a seamless integration of retail and media strategies, that streamlines operations and delivers a clearer picture of business performance exclusively for GroupM clients. Learn more here: https://bit.ly/4dDEQAR

Persil's private Craig David rave was a sudsy success! 🧼🎶 Last week, Goat brought together influencers to celebrate Persil's new 15-minute fast wash detergent in the most epic way possible — with a Craig David rave! The event was packed with smart washing machines, plenty of Persil products, and rave-ready sunglasses. But the real highlight? Craig David himself, spinning tunes that had everyone dancing the night away!

What drove KFC UK & Ireland to partner with GroupM to launch their new delivery app? 🛵 Mindshare UK’s planning and our programmatic cross-channel solution allowed KFC to execute a national campaign with surgically precise targeting. The outcome? £8.8 ROI and incredible media efficiencies 🎯 #MindshareUK #GroupMUK

Specsavers has clearly set its sights on success, appointing GroupM’s EssenceMediacom as their media agency in Australia and New Zealand. 😎 The appointment will see EssenceMediacom extend media services for the brand into the Australian market, having worked with the brand in New Zealand since 2010. _ #GroupMAUNZ