Highlight

Before you jet off for the holiday, do yourself a favor and make a smart decision for Future You: register for the Highlight Reel on July 24! This 30-min virtual event will feature CPG industry expert Nate Rosen and Highlight CEO Dana Kim in a conversation about "better for you" brands--are they really better for business? Secure your spot today--and prepare your questions for Q&A! https://lnkd.in/enNAmQsJ

If you're looking to increase the speed and agility with which you bring new products to market, look no further than emerging brands for advice. Nowadays, product development cycles are faster than ever, with many companies innovating new products on timelines as short as only a few months. How is that possible? Consumer data--and the technologies that put insights in the hands of your R&D teams at lightning speeds--can be game-changing. See the 5 key tactics smaller brands are using to transform grocery aisles: https://lnkd.in/eqcmW3DA Hint: Here Verb Energy shares a sneak peek of one of the ways they use real-time data for a competitive advantage! 👀

We've had a great week at the summer Fancy Food Show by the Specialty Food Association! 🎉 The Javits Center was packed full of the industry's most innovative food brands, and our colleages Emma Steele and Ben Hoffman were on hand to show product development teams how the Highlight platform can reveal what consumers really think--all at game-changing speeds. If you're on the hunt for consumer insights on your physical product experience, look no further. Learn more at https://lnkd.in/gEArpT3R

What does “better for you” mean to today’s consumers? There’s no doubt “better for you” has evolved over recent decades. It’s come to mean many things to many different consumers: healthful, “free of,” better for the planet, and so much more. The good news? These trends present big opportunities for CPG and other retail brands looking to guide their product innovation by evolving consumer preferences. On Wednesday, July 24 at 1PM ET / 10AM PT, join us for a conversation featuring CPG entrepreneur and snack sommelier Nate Rosen and Highlight’s founder and CEO, Dana Kim. They’ll discuss the current landscape, and how brands are innovating #BFY to win more consumers and boost their bottom lines. Register now: https://lnkd.in/enNAmQsJ

Highlight's headed to #MRMW by the Merlien Institute in Atlanta next week and we couldn't be more excited! Say hello to Lukas Cartmell (or send him a message ahead of the event) to talk all things consumer insights, and see how Highlight can quickly deliver the high-quality feedback brands need to innovate effectively. #IHUT is easy when your product testers, shipping, and data dashboards are all integrated in one product intelligence platform. Come find Lukas at MRMW to ask how we do it, or learn more here: https://lnkd.in/eXsBTzu4

"Brands that are marketed as sustainable are growing 8% faster." 🤯 Earlier this month, Highlight had the honor and privilege of co-presenting at New York TECH WEEK by a16z with panelists from across the #CPG space. In this clip, entrepreneur Julia Collins of Moonshot Snacks and Planet FWD outlines the importance of sustainability in product development--not just because that's what an increasingly large number of consumers want, but because brands that claim sustainability need to be absolutely sure their claims are honest. To watch the full panel from #NYTW, visit https://lnkd.in/eWd7p8wz To learn more about claims testing and claims substantiation, visit Highlight's ultimate guide: https://lnkd.in/eaz28ZGW

Watch out, New York, Highlight's headed to the Summer Fancy Food Show by the Specialty Food Association! 🎉 🥂 We can't wait to see what big ideas and innovative products you're all bringing to the halls of the Javits Center next week. Looking to get consumer feedback on your products at lightning speeds? Talk to Emma Steele and Ben Hoffman who will be representing Highlight! #Betterproducts #productinnovation #CPG #fancyfoodshow #consumerinsights

"Our goal is to 'outcare the competition,'" says marguerite mariscal of Momofuku. "I think for people that work in hospitality and food, caring is such a huge piece of it. Whether you're taking care of people because you're feeding them, you're waiting on them, or you're providing ingredients they use at home...you really have to care about the product itself and what you're selling and the people that are receiving it." Momofuku has quickly become a household name as the brand expands its distribution across the US. This growth has been fueled by many things--the talent of their team, the experience from their restaurants, even consumer insights from Highlight's in-home usage testing!--but the drive they have to care for people through food is the mission that keeps the brand expanding to grocery shelves everywhere. Read more about Marguerite's and Momofuku's journey in our latest spotlight: https://lnkd.in/egbmTsNN

We had a great week at #FEI24 by All Things Innovation! 🎉 We were thrilled to connect with so many other #productinnovation industry pros, and caught some great presentations from PepsiCo, The Clorox Company, Kimberly-Clark Thinx Inc. Colgate-Palmolive and more. Thanks to everyone for sharing their industry experience and knowledge 💪🏼

Highlight’s very own beverage expert and enthusiast Ben Hoffman is heading to BevNET.com Live on June 12th and 13th in NYC🧋 If you want to craft beverage brands consumers will love, you have to start with consumer data. We’ll be at #BevNet to talk about how Highlight tests physical products with consumers in their natural environment–then gives you the data in real-time for efficient, data-driven innovation. Attending BevNet Live? Send Ben a message to find time to connect 💬 shorturl.at/K3Xvr