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"Our goal is to 'outcare the competition,'" says marguerite mariscal of Momofuku. "I think for people that work in hospitality and food, caring is such a huge piece of it. Whether you're taking care of people because you're feeding them, you're waiting on them, or you're providing ingredients they use at home...you really have to care about the product itself and what you're selling and the people that are receiving it." Momofuku has quickly become a household name as the brand expands its distribution across the US. This growth has been fueled by many things--the talent of their team, the experience from their restaurants, even consumer insights from Highlight's in-home usage testing!--but the drive they have to care for people through food is the mission that keeps the brand expanding to grocery shelves everywhere. Read more about Marguerite's and Momofuku's journey in our latest spotlight: https://lnkd.in/egbmTsNN

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Dana Kim

Founder & CEO at Highlight: We're hiring!

3w

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