Measured

Another insightful and fascinating guest blog post, this one by Growth Advisor Andrew Covato. If you know him, you know his expertise in measurement makes his blogs a must-read, and this one is no exception! In his latest piece, Andrew delves into the perils of misusing Google Analytics and advocates for its proper use, emphasizing that marketers should harness its power for web analytics- NOT marketing analytics. Read on for a thorough breakdown of GA and marketing attribution, and let us know what you think 🔥 https://hubs.la/Q02MJbTg0 #marketing #marketinganalytics #webanalytics

Hooked on Google Analytics? It may be leading you down funnel… Watch Measured co-founder Trevor Testwuide’s video about the dangers of using GA for cross channel measurement, and what effects it’s likely having on your media investment decisions. #marketinganalytics #digitalmarketing #growthhacking

Measuring marketing effectiveness is crucial for any business looking to maximize its ROI and understand the impact of its marketing strategies...but several challenges can complicate this process. 🚧 Check out our FAQ for a deeper look at these hurdles and how to overcome them! 🌟 https://hubs.la/Q02M2jlz0 #digitalmarketing #growthmarketing

The way Gen Z interacts with advertising is rewriting the rules of media measurement. In our newest guest blog, growth marketing consultant Steven Johnson (ex-Vuori, Vessi) examines a recent Meta study highlighting the limitations of traditional attribution models like MTA in capturing the complexity of Gen Z's ad interactions. His findings support what we’ve been saying for years: MTA is history. ☠️ So, what does this mean for marketers? It's time to move beyond MTA and adopt a more nuanced approach, prioritizing people-centric measurement and flexibility. By doing so, you'll be better equipped to optimize your campaigns, maximize ROI, and stay relevant in a rapidly evolving ad landscape. Dive into the article to explore the implications of Gen Z's ad interactions on ad measurement here: https://hubs.la/Q02LM5Sq0 #genz #admeasurement #meta

Meta announced last week that it’s working on “AI-powered optimization updates to its ads system so advertisers can customize business objectives and measure incrementality.” This has obviously received a lot of attention, I wanted to weigh in with what this means for marketers who are increasingly focused on optimizing their media mix with incrementality. First let’s take a look at what’s happening with this change. These measurement vendors are sending user-level attributed orders back to Meta. Meta then uses that signal to optimize the algorithm, essentially resulting in “1-day click on steroids.” This may optimize these campaigns to even more non-incremental clicks from high-intent users. As far as the separate enhancements to optimize media to incremental orders, that process will be entirely determined by what Meta deems incremental and it's not yet clear how they will do that. So what should marketers know? ✅ Optimizing Meta's algorithm to your multi-touch attribution could be outright dangerous and damaging to your business by training your campaigns to chase non-incremental user level signal. ✅ The option to optimize your campaigns to incrementality is very interesting, but also currently a black box. We're encouraging brands to experiment with it. ✅ Whatever you do, make sure you independently validate whether these changes are providing incremental lift via a test and control methodology. Of course your MTA model will tell you your ROAS is improving, but is that actually driving real business lift? Measured is in conversations with Meta to explore how brands can use incrementality to directly impact Meta's optimization algorithm. We're thrilled that Meta is opening up these opportunities for advertisers to ensure that their campaigns are delivering the most business impact possible. Looking forward this is very exciting and potentially a huge opportunity, for now we encourage brands to explore these opportunities but also to ensure they have the tools to independently validate their impact. #Analytics #MediaOptimization #PerformanceMarketing

We are so proud and excited to share that Measured was recognized in the 2024 Inc. 5000 list as one of the fastest-growing private companies in America 💥 🔥 This is the second time Measured has made the prestigious Inc. 5000 list. Making this list helps solidify the fact that brands are looking for the right solution to measure and optimize their media spend, and the work we are doing at Measured is making a difference! A huge thank you to our team, customers, and partners - every honor we win as a company is a testament to your hard work and support 🙌 Read more details here: https://hubs.la/Q02LfZsd0

“An incremental marketing flywheel…creates a completely different conversation between the CMO and CFO.” Our latest guest blog from retail marketing expert Dave Lokes (ex-Footlocker, Oriental Trading Company) outlines his journey to create a self-funded system to optimize marketing budgets and drive sustainable acquisition. Finding a way to ensure that every dollar spent contributes directly to growth is crucial, and proving that contribution to finance isn’t easy. His process involved understanding the intricate relationships between different marketing channels, campaigns, and their incremental contributions to overall performance. By focusing on incremental profit, he was able to build a dynamic model that adapts and improves over time. And more importantly? He discovered a whole new relationship with his CFO, a positive one that he had never imagined before the flywheel. Curious about how this works? He details the entire process, from concept to execution, in our latest blog post. Dive in and discover how you can apply these principles to your own marketing strategy. https://hubs.la/Q02K_lPF0 #RetailMarketing #MarketingBudgets #DataDrivenMarketing

We’ve had one focus since day one: helping marketers use incrementality testing to prove the value of their media spend. For seven years, we’ve been running this game…until earlier this year, when we added MMM to take measurement and optimization to the next level. 😎 If you’re at eTail™ Boston next week, this is your chance to speak to Matthew McMahon in person to learn all about how Measured’s triangulated methodology can help you grow your business and achieve results like you’ve never seen before. 📈 Don’t miss this chance - sign up here: https://hubs.la/Q02KqTZv0 #etail25 #etailboston #martech

Just as the marketing landscape has significantly changed in recent years, driven primarily by changes to user-level tracking, so should your requirements for a media measurement and optimization partner. This detailed shopping list can help you gauge if a measurement vendor will help you build internal alignment in your business. https://hubs.la/Q02Kd-Ys0 #marketingstrategy #measurementpartner

The world of direct-to-consumer (DTC) brands has witnessed remarkable growth in recent years 📈 but it hasn't come without its fair share of hurdles ⚠️ Let's take a good look at why new customer acquisition has become increasingly difficult in 2024, and the role your attribution methods play in this new landscape. https://hubs.ly/Q02JKbWv0 #marketingstrategy #ecommerce