NielsenIQ

Our CEO James Peck speaks about the hardest thing that he’s had to do professionally... taking on something that is meaningful and that builds a legacy – something inherent in the challenges presented to NIQ. Recorded from the 2024 NIQ Senior Leadership Meeting in Orlando, FL. You can watch the full speech from Jim here: https://lnkd.in/eMRKE39d #NIQFullView #SLM

Time for Tariffs report | Part 4: How different consumers respond to price increases Consumers can generally be divided into three categories: 🛒 Price-conscious consumers who prioritize cost over brand loyalty 🛒 Middle-tier consumers who aspire to premium brands but are influenced by promotions and affordability 🛒 Premium consumers who remain committed to high-end brands, regardless of price fluctuations For businesses, strategic pricing—such as offering tiered product options—can help retain different customer segments. What pricing strategies should companies consider in response to economic shifts? Our experts discussed the findings of the Time for Tariffs report in our latest thought leadership video. You can watch the full clip today in our Insights section here: 👉 https://lnkd.in/e7sesWDT #TimeForTariffs #ConsumerBehavior #PricingStrategy © 2025 Nielsen Consumer LLC. All Rights Reserved.

We're proud to have our very own Samuel Smith, and Hannah Polk, MBA, RD take the stage at Global Pet Expo on Wednesday March 26th at 11am where they'll be discussing insights into the Full View of the pet market! We'll also have our experts speaking at the Pet Summit before the show kicks off on Tuesday March 25th at 11am where Kasra Eskandari will be presenting on the future of sustainable packaging in the pet industry. Mark your calendars for these can't miss sessions! More about NIQ at Global Pet Expo: https://lnkd.in/gpNr9V5E #GlobalPetExpo #PetSummit

Social Media's Influence: How Gen Z Chooses Their Drinks What makes an alcohol brand stand out to Gen Z? Our experts, Eric Dackis, Caroline Lakryc, Abby Hummels, Maria De Paz, and Katherine Harkman reveal the key drivers: vibrant packaging, Instagram-worthy drinks, and strong social media presence. Learn how to capture their attention: https://lnkd.in/gGsc3YSv #CategoryManagement #ConsumerInsights #ProductDevelopment

Alejandro, our Food Industry Strategic Analytics & Insights Leader, sees NIQ’s Strategic Analytics & Insights team as a game-changer for brands looking to stay ahead. “At NIQ, we continuously refine our strengths to provide The Full View to our customers. The Strategic Analytics & Insights transformation empowers us to predict upcoming trends, understand what people want before they do, and leverage data-driven models to help clients achieve their market objectives.” This new organization is redefining how brands anticipate and act on change. Visit our Strategic Analytics & Insights landing page to learn more: https://lnkd.in/ejQjeXb3

Last year at C360, we wanted to uncover the next big idea. So, we asked our NIQ Founders Pitch Slam finalists how they find their next. Laurel Orley, CEO & Co-Founder of Daily Crunch, shared how data drives every decision, from trends to taste. Ready to find Your Next flavor for success? Work with NIQ today: https://lnkd.in/eYixyKbk

Every year on International Women's Day, we recognize the incredible social, economic, cultural, and political achievements of women across the globe. But this isn’t just about one day—it’s about real impact, real progress, and real action. This year’s NIQ theme, #ActionwithPurpose, is a call to push forward, break barriers, and drive meaningful change. To kick office this year's IWD, our WING Employee Resource Group (Women in Networking for Growth) asked some of our global leaders to share what this theme means to them. Watch the video below to hear their powerful insights! And we’re just getting started! Stay tuned for more insights from NIQ leaders, later this month! #IWD2025 #ActionwithPurpose #BravetoAct #AccelerateAction

𝗚𝗹𝗼𝗯𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗻𝘃𝗲𝗻𝗲𝘀 𝗮𝘁 𝗡𝗶𝗲𝗹𝘀𝗲𝗻𝗜𝗤'𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗖𝗲𝗻𝘁𝗲𝗿 𝗼𝗳 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 Our Pune, India team recently hosted the Global Customer Organization leadership meeting led by Laura Mccullough, marking a significant milestone for our Customer Success Center of Excellence. During this strategic gathering, our leadership team: - Aligned on key initiatives and goals for the upcoming year - Celebrated our achievements and recognized team milestones - Strengthened cross-functional collaboration and innovation The meeting provided a valuable opportunity for our leaders to connect directly with local teams while experiencing the rich cultural landscape of Pune. Special appreciation to Bassel Adel, Grisma Kaku, and the entire Pune team for their exceptional hospitality and for orchestrating such a productive and inspiring event. This collaboration exemplifies NielsenIQ's commitment to fostering a dynamic, innovative culture where global expertise meets local excellence. #LifeAtNIQ

Cristina, our Consumer Behavior & Insights Regional Practice Leader, sees NIQ’s Strategic Analytics & Insights team as a game-changer for brands looking to stay ahead. I’m incredibly excited about how our Strategic Analytics & Insights approach is transforming the way we deliver value to our clients. By seamlessly connecting consumer insights, innovation strategies, brand intelligence, and advanced analytics, we can now offer our clients a truly comprehensive and holistic pathway to growth that goes beyond traditional market research services.” The SA&I transformation is setting a new standard for market intelligence. Visit our Strategic Analytics & Insights landing page to learn more: https://lnkd.in/et_sGrNA

What rising egg prices teach us about tariffs … When egg prices surged due to avian flu, consumer purchasing behavior didn’t significantly change. Instead, households adjusted their overall grocery spending. This illustrates a critical point for businesses: even if a company doesn’t directly rely on imports, consumers facing higher costs elsewhere may still alter their spending patterns. Businesses should evaluate how rising costs across various sectors could indirectly affect demand for their products. How should companies respond to shifts in consumer spending behavior? Our experts discussed the findings of the Time for Tariffs report in our latest thought leadership video. You can watch the full clip today in our Insights section here: 👉 https://lnkd.in/e2wN8qdT #TimeForTariffs #ConsumerTrends #EconomicPolicy © 2025 Nielsen Consumer LLC. All Rights Reserved.