Omniscient Digital

How do you stand out in a sea of sameness? Your brand may be the X factor. It lifts your SEO results and click-through-rates. It increases your open rates and response rates to outbound sales development campaigns. It subtly shifts your value perception and creates differentiation in competitive markets. But what *is* brand? And how should an organization think about branding in relation to performance marketing and growth? This conversation with Evelyn F. covers that and more, including management philosophy (multipliers vs diminishers), the power of engagement communities, and overrated virtues. Listen in here: https://lnkd.in/eTw9iZmn

🚀🔍 Has “authenticity” become just another overused buzzword? In marketing and content creation, we’re often told to be our "true selves." But what if that’s just noise? 🤔 In the latest Field Notes essay, the spotlight is on how the relentless pursuit of authenticity can backfire. Instead of chasing vague notions of "being real," let’s focus on being specific, pragmatic, and considerate. Authenticity isn’t about oversharing; it’s about aligning actions with values. Sometimes, a bit of self-monitoring can be the key to genuine impact. 🌟✨ https://lnkd.in/e7vmnpXA #Marketing #ContentCreation #Authenticity #Strategy #Impact

Our recent Kitchen Side episode is all about developing taste 🎙️🌟 Join Omniscient's founders as they dive deep into the intricacies of taste development across various domains 🍽️ In this episode, explore: 🔍 The significance of taste in setting high standards of excellence. 🎨 How taste influences design decisions. 🎬 Differentiating taste in movies beyond mere preference. 📚 Appreciation vs. Creation and its role in taste development. 🖋️ Balancing subject matter expertise and content creation. 🌟 Cultivating taste through experience, reflection, and mentorship. Tune in to gain insights into refining your taste across content creation, design, and more. Let's unravel the nuances of taste together! Listen and subscribe on your favorite platform: 🎧 Spotify: https://shorturl.at/svCGR 🍎 Apple Podcasts: https://shorturl.at/opwOP 🌐 Our Website: https://lnkd.in/eYwP9p2e

What does classical music have to do with B2B marketing? Learn the connections between practicing piano and driving hypergrowth in this eclectic conversation with Olga Denisova (Semrush, Veeam). We cover topics like resource constraints in rapidly growing organizations, maintaining an innovative edge as headcount grows, mass-scale personalization, and B2B marketing attribution. Link to the full episode in the comments below.

Why the hate on gated content? In this episode of Kitchen Side, we break down gated content - how to do it right, including tactical suggestions for B2B (hint: flex your creativity here). We also cover the idea of "eating from a smaller plate" - a mental model that forces focus, leverage, and innovative thinking to accomplish ambitious goals. Link to the full episode in the comments below.

"Marketers are storytellers" is a shibboleth in our space. Is it true? We steelman the counter-case, that marketers aren't, in fact, storytellers. And we bring nuance to where the model applies and where it may not. In this Kitchen Side episode, we also discuss hard truths in SaaS, what SEOs should be focused on in 2023 and beyond, and more. Link to the full episode in the comments below.

Want an inside look at HubSpot's new media strategy? In this episode of The Long Game with Kyle Denhoff, Director of New Media at HubSpot, we talk about the nuts and bolts of running media initiatives, including: -How media and brand are synergistic with demand and performance marketing -Which brands shouldn't prioritize media initiatives -How to pick creators for partnerships -How to monetize YouTube and measure ROI of media initiatives -How brands can "break into" media initiatives without breaking the bank Link to the full episode in the comments below.

Discover the captivating world of user psychology, behavioral design, marketing, learning, and education in this fascinating podcast episode featuring Lani Assaf, Head of Lifecycle Marketing at Maven. And let’s also talk about why having a sense of social accountability and a supportive community can have a tremendous impact on the learning journey. We also turn to the ever-present question of free will. Does it exist? Tune in to this episode of The Long Game and unlock your understanding of these topics! Link to the full episode in the comments below.

Tag this podcast convo as "old man yells at cloud." Or perhaps a return to the boring basics tinged with entertaining rants. Either way, in this Kitchen Side episode, we bring out our inner curmudgeons and break down a whole lot of marketing fluff like: -Demand creation vs capture -Brand marketing in B2B -First mover advantage in social media -The B2B buyer's journey We also cover Threads, Twitter, and the state of online communities and offer some takes on where the world is moving when it comes to building and creating connection. Link in the comments below.

Ready for some food for thought? Imagine a future internet where specialized websites and niche forum boards make a comeback. What do you think this would mean for online discovery and community building? 🌐 Join us in our latest episode of The Long Game with Mariya Delano, Founder of Kalyna Marketing, as we dive deep into the changing nature of the internet and its future. From AI to niche communities, we explore what marketers need to know for the future. Link to the full episode in the comments below.