Right Side Up

Our upcoming webinar, "Why Ad-Free is Lazy: The Case for Podcast Ads," will feature a dynamic duo of hosts who are experts in podcast and audio ads: 👉 Krystina Rubino of Right Side Up: She started Right Side Up's offline marketing practice and has helped brands like DoorDash, Procter & Gamble, Lyft, and Stitch Fix develop profitable digital and offline media campaigns. 👉 Bryan Barletta of Sounds Profitable: He's the founder of Sounds Profitable and a long-time advocate for digital audio. He pioneered the first-ever Podcasting at SXSW Sound Summit in 2024, bringing media giants like ESPN, Wondery, and SiriusXM together to celebrate strides made in the podcasting industry. There are a lot of myths out there about ad-free podcasting, but the truth is that ads are essential to podcasts, and not having them can be just as costly to your listeners as it can be to your business. 🔗 Join us on February 5th to dispel some of these myths and replace them with actionable strategies that will help you maximize revenue, engagement, and sustainable growth: https://bit.ly/3E41oOP #PodcastMarketing #PodcastAdvertising #OfflineMarketing #MarketingInsights #MarketingStrategies

There's a cheat code to achieving outsized impact and a level of personalized experience that not only draws customers in—it keeps them coming back. Can you guess what it is? 🤔💭 It's behavioral segmentation. While many marketers use segmentation today, demographic or geographic data alone will not be enough in 2025. You need to consider your customers' purchase behavior, usage rate, and other data to inform how, when, and where you reach them. Our latest guide: 👉 has a 90-day action plan for implementing behavioral segmentation 👉 will walk you through whether you're ready to segment or not 👉 gives you tips for segmenting at both the campaign and channel levels ⬇️ Check it out. ⬇️ https://bit.ly/4gntrpQ #BehavioralSegmentation #MarketingStrategy #GrowthMarketing

Ask yourself this: Are your marketing and messaging “culturally competent” or are you missing the mark entirely? 🌎🌏🌍 Here’s what you’ll catch on our latest episode of Growth Talks: Julia Steele, VP of Marketing at Success Academy Charter Schools, shares the importance of examining your audience’s online and offline behaviors from a cultural lens in order to effectively target them. “Parents find out about school in different methods depending on what kind of culture they’re in. Some parents are extremely online and very reachable by digital channels, but our direct mail channel…is really effective and really strong.” These efforts, coupled with community outreach programs and event marketing strategies, allow Success Academy to be everywhere their ideal audience is, whether digitally or IRL. And these aren’t based on pure assumption—they’re based on deep, deep audience insights and knowing 1️⃣ Where to find their ideal customer and 2️⃣ What to say once they’ve found them. Learn more about culturally competent marketing tactics and how Julia has leveraged data-driven storytelling from her days at Gawker to find success in the education and nonprofit verticals: https://bit.ly/4aIKn9i #Outreach #Education #NonProfit #MarketingInsights

NYC, we're heading your way! 🗽 Join the Right Side Up crew and some of the sharpest growth marketers in the city for our exclusive Growth Marketing Winter Mixer on Thursday, February 6th. We'll warm up from the winter weather over cocktails, cozy bites, and good chats at 5th&Mad. Grab your spot now—they're filling up fast! ⬇️ https://bit.ly/3PPSqaE

Ad-free podcasts? Think again. Ads are the lifeblood of podcasting, and skipping them might be more than just a lazy move — it could be costly, too. 🚨 Our upcoming webinar, "Why Ad-Free is Lazy: The Case for Podcast Ads", will explore the value behind baked-in podcast ads, how to create ads thoughtfully to seed listener trust, and how to balance ads with subscriptions for a one-two punch of revenue and engagement. 🎧 If audio is an integral part of your offline strategy, you won't want to miss this. It's all happening on February 5th at 11am PT. Snag your spot now: https://bit.ly/3E41oOP #PodcastMarketing #PodcastAdvertising #OfflineMarketing #MarketingInsights #MarketingStrategies

In this episode of Growth Talks, Shane Pittson, Co-Founder of So&So™ Venture Studio and former VP of Growth & Marketing at quip., shares how he helped scale quip from a DTC startup into a retail success. ⏭️ Growth isn’t just about what works—it’s about learning what’s next. By focusing on incremental testing, Shane unlocked surprising results—like spending more on Pinterest than Facebook after seeing performance trends. “We took a 60-second Facebook ad, broke it down frame by frame, and optimized it for Pinterest’s unique format.” 👋 When quip was ready for retail, Shane thought through how to maximize the customer’s first impression. “Packaging was simultaneously a billboard, a welcome series, and a DR ad. It was the entire marketing funnel in a little box.” 🤝 Shane also highlights the importance of partnerships: “Developing close relationships with platform reps gives you access to betas and alphas. Nine times out of 10, they’re willing to help—but it’s on you to be proactive and responsive.” 🎥 Catch Shane’s full conversation on Growth Talks to learn how he scaled quip, tackled retail challenges, and leveraged creative innovation to take hardware products to success online and in stores: https://bit.ly/3PGLjRz #GrowthMarketing #DTC #CreativeStrategy #MarketingInsights

Stephanie Robbins is representing Right Side Up at Affiliate Summit West this February! Be sure to connect with her if you're making your way out to Vegas, too. ⤵️

If you're not doing these 3 things, you won't get buy-in from your finance or leadership teams on your marketing budget. 1️⃣ You're not aligning your budget to your current business stage A budget for a seed-stage company will (and should) look very different from one at the growth stage. 2️⃣ You're not using channel-specific performance metrics to inform your budget By creating matrices that align back to each channel and its unique KPIs or goals, you'll be able to visualize where the opportunities for spend are. 3️⃣ You're not clarifying your assumptions Prior trends, market research, historical data, competitor analyses—all of these can provide context around why you're putting more spend behind one initiative vs. another. Crafting a marketing budget is a daunting task. Our latest guide will give you the confidence boost you need to forecast, plan, and present your marketing budget with gusto: https://bit.ly/3PzK4Uu #MarketingBudget #MarketingLeadership #MarketingStrategy #BudgetPlanning

Where can a marketer drive the biggest impact during those early stages of growth? Right Side Up founder Tyler Elliston has a few ideas ⤵️

ICYMI: In the first fireside chat of the year, four top marketing leaders brought their deep expertise and unique experience to the table to discuss where they see the biggest opportunities for driving growth in 2025. 📈 It's now available on-demand and, when you check out the replay, you'll get expert-backed tips on: ✅ Expanding new revenue sources using channel diversification ✅ Leveraging AI {authentically} in your paid media strategy ✅ Resourcing and staffing your marketing functions ✅ Using forecasting to secure leadership buy-in Special thanks to Krystina Rubino, Matthew Wynne, Chirag R, and Benjamin Rose for sharing their time and wisdom with us. 🙏 Catch the replay of 4 New Year's Resolutions for Growth Marketers to Embrace in 2025 now: https://bit.ly/3ZAhBCr