On a solemn day that shook New York City and the world, we memorialize the heroes and mourn the lives lost. In these moments, we are reminded of the power of creativity in times of tragedy. We highlight Rick Boyko’s "Brotherhood" project, a collaborative effort to honor fallen firefighters, transcended art to raise over $2.5 million for their families. The project culminated in a powerful book, also inspired a documentary titled "Brotherhood, Life in the FDNY," and an exhibition in the New York Historical Society Museum as a tribute. For more details on Brotherhood by Rick Boyko: rboyko.com/brotherhood
Executive Director - Managing Partner - Global Client Lead | Chief Digital Officer | Practice Lead | Office Lead | Digital Media Industry Leader | Mentor
9/11 + Brotherhood + Ogilvy. 23 years ago I was part of a small team at Ogilvy, who supported Rick Boyko, the amazing late tony hendra as well as Carla Hendra and others in their mission to fuel support into the decimated FDNY as quickly as possible following the unfathomable events of September 11th, 2001 -- on what had been a blue skied Tuesday morning. Engine company 54, a small firehouse just across the street had easy access to the West Side Highway, and was therefore among the first FDNY teams to arrive. Therefore, however, they were also the team that suffered the most as well -- losing nearly everyone that day. We were all caught up in the tragedy -- and Rick, Tony, Carla and our clients at American Express were committed to doing something, quickly. I've been in this business a lifetime, and loved all my employers and teams. But that effort, at that company, is among the proudest things I've done in my life. Brotherhood, the large format, beautifully photographed and beautifully written book - is still for sale, and all the proceeds are still benefiting NY's finest today. Purchase here: https://lnkd.in/euyYak6n "...collection of evocatively understated photographs showing all 70 of the city's affected firehouses...The pictures by 50 noted photographers show the firehouses in all attitudes of mourning and recovery, crowded with donated flowers, candles, homemade signs, and children's drawings... These displays are evidence of a popular rediscovery of firefighters, writes Frank McCourt in his pitch-perfect foreword to the book. All of September 11's FDNY dead are listed delicately across the bottom of the pages of portraits of the lost men's firehouse beds, wall-posters, empty lockers, boots, and heat-darkened helmets, as well as their squad mates struggling on."--Library Journal.