Twisted Lily

We are thrilled to express our deepest gratitude to Jill Manoff, Editor-in-Chief of Glossy, for featuring Twisted Lily in the recent enlightening story about Pinterest's emerging role as a groundbreaking advertising platform. Pinterest has become a new frontier in advertising, offering unique and creative ways to connect with our audience. And thanks to Jill Manoff's insightful coverage, this pivotal shift in the advertising landscape has been brilliantly highlighted. “Pinterest is becoming a crucial platform for luxury brand promotion,” said Olya Bar, head of digital strategy and communications at Twisted Lily. The multi-brand e-commerce site sells luxury fragrances, including Byredo, with prices topping out at $3,000. “We’re seeing great engagement and a lot of interest in our products on the platform. So, going into 2024, it will be a huge part of the marketing strategy and the budget. We’re diving deep.” "For its part, Twisted Lily has been leveraging Pinterest as part of a plan to revamp its positioning since being acquired by fragrance distributor Europerfumes in March 2020 — it was formerly a physical retail store located in Brooklyn. On top of revamping its product curation, the company has launched a diversified marketing mix that also includes Google, Facebook and Instagram ads, as well as a new TikTok channel, PR, and substantial influencer and affiliate programs."  Thank you, Jill and Glossy, for spotlighting Twisted Lily in this significant narrative. Your support plays a crucial role in our journey, and we're excited to continue making waves in the industry! Elaine Keay Olya Bar Elaina Herpel Melanie Berra Amanda Murolo Felicia Tirone Kiersten Wittmann Peter Ocheret Europerfumes #glossy #pinterestmarketing #digitalmarketing #digitaltrends #fragranceindustry #trends2024

Happy 4th of July and hello long weekend!  Whether you're hanging in the park, enjoying a beachside BBQ, or sipping posh cocktails while watching fireworks, we've got your vibe covered.   Check out our mood board of all the fun things we love that totally match the holiday spirit and the American-born brands we are celebrating in our curation! D.S. & DURGA LIIS Fragrances EAUSO VERT #moodboard #july4th #americanbrands #fragrances #twistedlily360

Last week, we wrapped up two days at the Meltwater Summit in the heart of NYC. We mingled with fellow brands, heard amazing success stories, and gained valuable insights into effective strategies and the future of brand building and marketing. Here are some highlights from the summit: Fireside Chat: Ryan Reynolds and Meltwater CEO John Box discussed creating impactful marketing campaigns and leveraging humor in brand storytelling. Culture & Relevancy: Neil Brennan and Emily Ciantra explored the ever-changing media landscape and strategies for navigating emerging spaces. Harnessing the Power of Product, AI, and Brand: Nada Arnot spoke about driving relevance and the challenges of modern marketing. Remaining Human in the Digital Era: Emphasized the demand for authenticity and genuine consumer relationships. Purpose-Driven Communications: Hope (Arcuri) Armanus shared how to reach consumers by following the "3 C’s" rule. Unlocking the Power of Community on Reddit, Inc.: Mary Ann Belliveau discussed strategies for building and engaging communities on Reddit. Reinventing communications with AI by Steve Clayton Microsoft #digitalmarketing #twistedlily360 #ecommerce #marketing #brandgrowth #innovation Elaine Keay Olya Bar Elaina Herpel Amanda Murolo Kiersten Wittmann Felicia Tirone

Montale Parfums has been on a hot streak, delivering stunning scents year after year. The latest trio is no exception! From the playful and flirtatious Bubble Forever, inspired by bubblegum, the sultry, leather-clad Beast Love, to the sensually playful Oud Fool Roses—an exciting twist on the iconic Roses Musk. There's so much to explore and fall in love with. Montale Paris #newlaunch #montaleparis #twistedlily360 #ecommerce #digitalstrategy

Day one here we go! Meltwater

SMILE, THE LATEST AKRO FRAGRANCE IS HERE! The story of a father & daughter, a dynasty from Grasse, the worldwide capital of perfumery. When Anais Cresp was 15, she asked her dad, master perfumer Olivier Cresp, to create a unique fragrance just for her. How could he refuse? He whipped up a magical concoction that truly encapsulated happiness. Fast forward to today. While brainstorming for their latest AKRO fragrance, which was supposed to represent zest for life, they realized this was the perfect scent they had been dreaming of!   With a few tweaks to the citrus, juiciness of the raspberry, and a bit more oomph with a new generation of Firmenich musk, SMILE was reborn, ready to spread joy far and wide across the globe. OLIVIER CRESP Akro Fragrances by Olivier Cresp Anaïs Cresp

Congratulations to Commodity Fragrances Vicken Arslanian and the entire team on the launch of their latest mouth-watering fragrance! JUICE is the perfect blend of ripe strawberry, rhubarb, and raspberry pulp with a base of amberwood. It's the ideal scent to transition you from day to night, and we adore every Scent Space version of it! From the violet-infused Personal to the juiciest Expressive, and the Bold vetiver-patchouli, each version is a pure delight. #commodityfragrances #newlaunch #juice #fragrance

At this week’s Glossy E-Commerce Summit in Miami, beauty and fashion brand leaders dove into lively discussions about the business challenges they’re tackling and the strategies that are making waves. As we wrapped up the final day of the summit, we're thrilled to share that we were part of the VIP Gift Bag squad alongside some amazing skincare and beauty brands, and got some fantastic feedback from our fellow attendees. Here are the brands we included in the gift bag! Parfums Juliette has a Gun Etat Libre d'Orange Comptoir Sud Pacifique BYREDO Glossy Europerfumes #digitalsummit #digitalstrategy #fragrance #beauty #ecommerce #marketing #glossysummit

Day one at the Glossy Summit in Miami is officially wrapped. It was filled with exceptional speakers, marketing insights, and dynamic discussions about the current challenges and future of the industry. Key topics included leveraging data to measure effectiveness, addressing e-commerce challenges, understanding consumer behavior, omni-channel strategies, and identifying the content driving growth. These were just a few of the hot topics explored across various panels. Can’t wait for day two! Jill Manoff always comes prepared with the best questions 🙌 Speakers included: Oshiya Savur Jennifer Volk Aila Morin Jennifer Piña Rachel (Picolo) Fioroni We finished the night with a dinner MILA RESTAURANT MIAMI BEACH sponsored by Sezzle #glossysummit #digitalmarketing #innovation #trends Olya Bar #twistedlily360 #ecommerce

We're thrilled to announce that we'll be reporting live from the Glossy Summit in Miami over the next few days! This event presents a fantastic opportunity to network with industry leaders, share valuable insights, and explore innovative strategies to enhance our ever evolving digital ecosystem. As proud contributors to the Glossy VIP Gift Bag, we're excited to reveal the exclusive brands we've included. Let’s just say there will be plenty for everyone to #smellgood #glossysummit Stay tuned for live updates on our Instagram! #innovation #digitalstrategy Olya Bar