Insider.

Insider.

Software Development

The #1 platform for individualized, cross-channel customer experiences.

About us

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS). Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

Industry
Software Development
Company size
1,001-5,000 employees
Type
Public Company
Founded
2012
Specialties
Online Marketing, Predictive Analytics, Web Personalization, E-commerce, Mobile Platforms, and Omnichannel marketing

Products

Locations

Employees at Insider.

Updates

  • View organization page for Insider., graphic

    102,494 followers

    🔥🔓 Insider unlocks $200M USD CARR on #IWD2024 🔓🔥 How did we do it: 🏔️ Build a platform that anticipates and solves marketers’ biggest challenges and frustrations - before they even arise 🤖 Deliver against the most aggressive product and #AI roadmaps to be a first-mover, always incorporating the latest tech and capabilities ❤️ “Love customer problems” to deliver the ultimate vendor experience Demand for Insider is growing as marketers prioritize customer experience as the single most important value driver and the key to retaining customers and earning their loyalty. Announcing this milestone on #InternationalWomensDay is even more significant. As one of the few woman-founded, 70% women-led, and predominantly women-owned SaaS unicorn companies, we’ve unlocked a milestone few reach. Thank you, Nasdaq, for celebrating with us. Happy #IWD to all outstanding women in CX and beyond! Find out more: https://bit.ly/3TeLYvg Become part of the journey — We’re #hiring everywhere 👇

  • View organization page for Insider., graphic

    102,494 followers

    You can't have a killer AI strategy without a solid #data strategy. Businesses in the US alone lose $3.1 trillion annually due to poor data quality. Operational inefficiencies, missed opportunities, and a lack of understanding of customers are all caused by bad data. 🤔 Imagine trying to use #GenerativeAI to create a segment of offline customers, but your data labels for "Offline_Purchases" are inconsistent and numerous. That mismatch means your data foundation is flawed, and could lead to an inaccurate and less valuable segment creation. So, how do you get your data AI-ready? Here are the top three areas where you should focus your attention to build a strong data foundation that will ensure your #AI engine generates the best possible results 👉 https://bit.ly/4bAEpGb

  • View organization page for Insider., graphic

    102,494 followers

    NA-KD.com, one of Europe’s top 20 fastest-growing brands, faced a challenge with its fragmented tech stack and customer data siloes. Insider's #CDP helped NA-KD achieve a unified view of every customer in a single platform, enabling them to deliver personalized experiences across #SMS, #Email, #WebPush, and #AppPush. The marketing team at NA-KD then used Insider's AI-native journey orchestration tool, Architect, to create seamless omnichannel journeys and achieve:   ✅ 72X ROI in just 12 months ✅ 25% increase in CLTV ✅ 5X channels supported Read the story today 👉 https://bit.ly/4cPzZw8

  • View organization page for Insider., graphic

    102,494 followers

    We had an unforgettable time at our Summer Party after Shoptalk Europe! 🌟 Thank you to everyone who joined us, Sinch, and SymphonyAI for an amazing evening atop the Azimuth Rooftop Bar at Hotel Almanac in Barcelona. We indulged in handcrafted cocktails, delectable finger foods, and soaked in the breathtaking panoramic views while networking with industry peers. Looking forward to more such amazing experiences in the future! 🌐✨ #ShoptalkEurope

  • View organization page for Insider., graphic

    102,494 followers

    🎉 Last month, we hosted Shreyas Doshi, a legendary product leader, who has held leadership roles at Stripe, Google, and X for the first edition of our Beyond The Product event series. Our Co-Founder and Chief Product Officer, Muharrem Derinkök, hosted Shreyas for an unfiltered conversation about product innovation and leadership - witnessed by more than 350 attendees. Here are some of our top takeaways: 📍 Understand your strengths in execution, analytics, and product intuition (aka product sense). Use these strengths to drive effective decision-making and leadership within your team. 📍 Prioritize users' needs deeply using cognitive empathy. This empathetic approach helps in designing products that truly address users' pain points. 📍 Stay competitive by combining deep domain knowledge with innovative thinking. It’s the winning formula for product managers to stay ahead. Stay tuned for the next edition of #BeyondTheProduct

  • View organization page for Insider., graphic

    102,494 followers

    It's always great to connect with teammates from different parts of the world! 🌍 With a presence in over 27 regions, our global reach is key to Insider's success. Here are some photos of Seray Cengiz, our Management Trainee of People & Culture, visiting our UK office from Istanbul. She summed it up perfectly: "No matter where we are, I know my teammates share the same drive and collaborative spirit. It makes me even more excited about what we can accomplish together! 🚀

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  • View organization page for Insider., graphic

    102,494 followers

    Insider takes six gold medals in the G2 Summer’24 reports! 🥇 For almost a decade, we’ve been the #1 Leader on G2 — with a perfect 100/100 user satisfaction score. 💯 Here’s why. Our users gave us the highest scores for: Quality of support - 98/100 Highest roadmap score - 98/100 Ease of use - 97/100 Ease of doing business with - 97/100 Meets requirements - 97/100 This cycle, we also extended our #1 leadership to the SMS Marketing category, outplaying every other vendor. Learn why Insider is the top choice for enterprise-level brands > https://bit.ly/3XPu2eA  #G2Leader #CustomerExperience

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  • View organization page for Insider., graphic

    102,494 followers

    🚀 We're thrilled to announce that we are exhibiting at The Lead Summit on July 10-11 in NYC! 🗽 📍 Stop by booth #106 to see our platform in action and learn why we’re the #1 rated AI-powered omnichannel Marketing Platform.  ✨ Plus, take advantage of the opportunity to meet 1:1 with Meyar Sheik, Insider's Global President & personalization veteran. Get real-time advice on how to maximize your existing technology investments and improve the customer experience. 👀 Make sure to catch Meyar’s speaking session on Stage Three at 1:45 PM on Wednesday! We look forward to connecting, sharing insights, and discussing the future of the industry with leaders and professionals. #TheLeadSummit

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  • View organization page for Insider., graphic

    102,494 followers

    We had an incredible time at the NYC eCommerce Summit!  🗽🏙 🚀 Thank you to everyone who visited our booth; we connected with industry leaders, shared insights, and explored the latest innovations shaping the # e-commerce landscape. 💡 Our Global President, Meyar Sheik, led a session on ‘Modernizing & Consolidating Your Tech Stack to Deliver Personalized Customer Journeys,’ which sparked insightful discussions and inspired our interactions with industry leaders at the event. If you missed the session or didn't get a chance to meet our team at the event, you can discover how Insider can help enhance your team's productivity and efficiency, driving more revenue and growth here > https://bit.ly/3W4CFQT   Until next time! 👋 Retail Summits

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  • View organization page for Insider., graphic

    102,494 followers

    At Insider, we're lucky to have some of the world's most creative and passionate team members. 🥰   Meet Arjun A. Kumar, Insider's Regional Sales Director for North America. Arjun has been with the Insider sales team for 2+ years, but his work is not his only passion. In fact, in his free time, Arjun is an aspiring home chef 👨🍳 Get to know Arjun more with the "2 truths and 1 lie" game.   📍 Arjun is a fitness enthusiast and usually does Barry's Bootcamp 4-5x per week 📍 Arjun can speak up to 5 languages and is fluent in three - English, Hindi, and Punjabi 📍 Arjun spent his bachelor party on a boat for a week, even though he couldn't swim Who will be the first to guess the lie? 🕵️ Comments down below 👇 #MeetTheInsiders #BehindTheScenes

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Funding

Insider. 8 total rounds

Last Round

Series unknown

US$ 105.0M

See more info on crunchbase